Global Corporates Head to Scotland for first PCMA Summit

Global Corporates Head to Scotland for first PCMA Summit

22nd May 2012 – IMEX,Frankfurt: Senior meeting planners and executives from McDonald’s, Microsoft, Nike and Cisco are already confirmed to attend the first PCMA Global Corporate Summit: Glasgow.

The four-day conference, the first of its kind and open only by invitation, is expected to attract buyers with a total estimated meetings and event spend of over $1bn.

Taking place 22-24th July 2012, coordinated by the Professional Convention Management Association (PCMA), and held in partnership with the SECC and VistScotland, the Global Corporate Summit: Glasgow, is bringing together senior meeting and event buyers from across the globe to discuss the challenges executives experience when staging international events.

“It is exceptionally rare to have this wealth of experience and expertise in the same room and we’re delighted to have such a senior and knowledgeable group in Glasgow for the very first summit,” comments Sherrif Karamat, Chief Operating Officer, PCMA. “Glasgow has a reputation and heritage for learning and knowledge, and we are confident that the outputs of this conference will make its own mark on the global meetings and events landscape.”

The events opening session will include an address and dialogue with participants from Frans Johansson, the author of the book, The Medici Effect, looking to the future and exploring theoptimal path forward. This will be the introduction to four educational areas that are set to be highly interactive, with topics including; Strategic Meetings Management Programs (SMMP), outsourcing and resource management, as well as technology, digital platforms and social media.

Attendance has already been confirmed from representatives of McDonald’s Corporation, CMP Microsoft Corporation, Nike, Inc. and Cisco Systems, Inc.

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