MyCEB IS GAINING AN EDGE IN AUSTRALIA & NEW ZEALAND

MyCEB IS GAINING AN EDGE IN AUSTRALIA & NEW ZEALAND
GainingEdge to Lead MyCEB’s Business Events Programme in Australia and New Zealand Market

Kuala Lumpur, 22 May 2012 – Malaysia Convention & Exhibition Bureau (MyCEB) announces that GainingEdge has been appointed as their sales representative for the Australian and New Zealand business events market effective from May 2012.

A global consultancy that specialise in the international business events industry, GainingEdge’s appointment is seen as a strategic approach by MyCEB to increase its global presence in key markets and to engage dedicated business event specialists with local knowledge and expertise. This appointment adds to MyCEB’s global presence with recent appointments also made in Europe and North America. GainingEdge will assist MyCEB with business development, sales promotions, media relations and marketing programmes in the Australia and New Zealand convention and incentive market. The company will provide market support towards Australia and New Zealand meeting and incentive planners considering Malaysia for their upcoming events.

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