Archive for September 2012

Türkei: Russen kommen selten als Stammgäste

September 24, 2012

Türkei: Russen kommen selten als Stammgäste
ITB Berlin und IPK International analysieren, welche Urlaubsländer von den Russen, Deutschen und Engländern besonders häufig besucht werden – Stammziel der Deutschen sind die Niederlande, bei Briten steht Frankreich hoch im Kurs

Berlin, 24. September 2012 – Für russische Reisende ist die Türkei das beliebteste Urlaubsziel. Doch wenn es um die Häufigkeit ihrer Urlaube in der Türkei geht, bestehen noch enorme Wachstumschancen im Quellmarkt Russland. Nur 14 Prozent ihrer 3,4 Millionen Urlaubsreisen haben die Russen 2011 bereits zum vierten Mal oder öfter in die Türkei geführt. Der Anteil der Erstbesucher lag hingegen bei 48 Prozent. 37 Prozent der Russen entschieden sich schon zwei oder drei Mal für einen Urlaub in der Türkei. Zu diesem Ergebnis kommt eine aktuelle Sonderauswertung des World Travel Monitor® von IPK International im Auftrag der ITB Berlin. Die Studie untersucht unter anderem, zum wievielten Mal im letzten Jahr Reisende aus Russland, Deutschland und Großbritannien ein Land für Urlaube (ohne Verwandten- und Bekanntenbesuche) besuchten. Die Häufigkeit der Reisen wurde in die drei Kategorien Erstbesucher, Entdecker (zweiter oder dritter Besuch) und Stammgäste (vierter oder mehr Besuche) unterteilt.

Für Deutsche zählt die Türkei zu den Stammzielen. 2011 gingen 41 Prozent der 3,8 Millionen Urlaubsreisen der Deutschen bereits zum vierten Mal oder öfter in die Türkei, das entspricht 1,5 Millionen Reisen. Auf den 2,2 Millionen Reisen der Briten in die Türkei gab es zu etwa gleichen Teilen 31 Prozent Erstbesucher und 32 Prozent Stammgäste der Destination. Die Entdecker kamen auf 38 Prozent der Reisen.

Dr. Martin Buck, Direktor des KompetenzCenter Travel & Logistics Messe Berlin, kommentiert die Ergebnisse der Auswertung: „Die Häufigkeit der Urlaubsreisen zählt zu den wichtigsten Indikatoren für die Beliebtheit einer Destination. Urlauber, die zum wiederholten Mal in ein Land reisen, sind ein Indiz für die Zufriedenheit mit dem gesamten touristischen Leistungsprozess. Damit das so bleibt, sollte sich das Urlaubsland immer wieder neu auf die Wünsche der Reisenden einstellen.“

Die Ergebnisse von ITB Berlin und IPK International belegen außerdem, dass die Deutschen treue Fans der Niederlande sind. 63 Prozent ihrer Reisen in das Nachbarland erfolgten bereits mindestens zum vierten Mal. Österreich und Italien als Lieblingsziele der Wiederholer liegen auf Platz zwei und drei.

Umgekehrt ist Deutschland auch für die Skandinavier attraktiv: Hier haben die Norweger die Nase vorn. Bei 64 Prozent der Reisen der Norweger ist die Bundesrepublik ein echtes Stammreiseziel. Bei den Dänen sind es 55 Prozent und bei den Niederländern 54 Prozent der Urlaubsreisen.

Frankreich steht bei den Briten hoch im Kurs. 48 Prozent der reinen Urlaubsreisen gehen besonders häufig in das Nachbarland Großbritannien. Auch die Russen lieben kurze Wege: Bereits die Hälfte ihrer Urlaubsreisen in die ehemalige Sowjetrepublik Ukraine haben sie vier Male oder mehr dorthin unternommen.

Über die ITB Berlin und den ITB Berlin Kongress
Die ITB Berlin 2013 findet von Mittwoch bis Sonntag, 6. bis 10. März, statt. Von Mittwoch bis Freitag ist die ITB Berlin für Fachbesucher geöffnet. Parallel zur Messe läuft der ITB Berlin Kongress von Mittwoch bis Freitag, 6. bis 8. März 2013. Er ist weltweit der größte Fachkongress der Branche. Mehr Informationen sind zu finden unter http://www.itb-kongress.de. Die ITB Berlin ist die führende Messe der weltweiten Reiseindustrie. 2012 stellten 10.644 Aussteller aus 187 Ländern ihre Produkte und Dienstleistungen rund 172.000 Besuchern, darunter 113.006 Fachbesuchern vor.

Über IPK International
Der World Travel Monitor® von IPK International ist die weltweit größte und einzige Tourismusstudie, die das Auslandsreisevolumen und -verhalten (Destinationswahl, Reiseanlass, Urlaubssegmente / -motive, Art der Geschäftsreise, Reisedauer, Verkehrsmittel, Unterkunft, Saison, Informations- und Buchungsverhalten, Ausgaben, regionale Schwerpunktmärkte, Zielgruppenprofile, etc.) in 60 Herkunftsländern Europas, Arabiens, Amerikas und Asiens untersucht.

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EIBTM 2012 – TRADE VISITOR REGISTRATION NOW OPEN

September 24, 2012

EIBTM 2012 – TRADE VISITOR REGISTRATION NOW OPEN
Register now at www.eibtm.com/visit to be part of the world’s largest annual gathering of meetings industry professionals attending from over 150 countries

EIBTM (www.eibtm.com), the global event for the meetings, incentives and business travel industry has announced that Trade Visitor registration for the 25th edition is now open. Visitors are encouraged to sign up early and plan ahead to make the most of the enhanced business, education and networking opportunities available as part of the 25th birthday celebrations.

This year’s EIBTM is expected to attract over 15,200 meetings industry professionals to the show attending from over 150 countries. Visitors will be able to meet with over 3,100 international venues, hotels, destinations, technology, business travel and event service providers that will be exhibiting. For more information and to view a full list of exhibiting companies, visit www.eibtm.com/directory

New to the show this year and to mark the 25th birthday of the show, EIBTM will be offering “The EIBTM Forum”, an education-led event which will be taking place the day before the show opens, at 4:30pm on Monday 26th November in Barcelona city centre. The EIBTM Forum will provide inspirational and provocative content, which will set the scene for three days of business that follow on the show floor.

During the show there will also be over 60 tailored sessions delivered as part of the EIBTM 25 education programme including technology, sustainability and business travel education streams, as well as dedicated sessions tailored for the local Spanish market. The results of the EIBTM Trends Watch will also be released onsite which will provide an insight into the latest trends on which to base future business strategies.

Graeme Barnett, Reed Travel Exhibitions, EIBTM Event Director commented: “We are really excited to be celebrating 25 years of EIBTM being at the forefront of the meetings industry and are encouraging trade visitors to sign up early to make the most of all of the offers and services available to them. Further to this, everyone who pre-registers and attends EIBTM, will be automatically entered into a prize draw to win a trip for two to Istanbul – so there are a lot of reasons to attend”.

To find out more about the benefits of attending EIBTM 25 as a Trade Visitor and to register please visit http://www.eibtm.com/visit.

If you are a senior decision maker or make budgetary decisions for meetings, incentive travel, business travel, international conventions or events, you could be eligible to attend EIBTM as Hosted Buyer. To find out more, please visit www.eibtm.com/hosted.

EIBTM 2012 takes place 27th – 29th November, Barcelona, with the EIBTM Forum on 26th November.

OVATION IRELAND CELEBRATES HAT TRICK OF AWARD WINS

September 24, 2012

OVATION IRELAND CELEBRATES HAT TRICK OF AWARD WINS
Ovation Ireland is celebrating on the triple having scooped a hat trick of illustrious international event awards. This past weekend in Beijing, China the Ovation team was honoured to receive a prestigious Crystal Award from the Society of Incentive & Travel Executives (Site), one of the most coveted awards in the meetings and events industry.

Working in partnership with Harith Productions, Philadelphia, Ovation received the ‘’Powerful Partnerships – Most Effective Team Effort at Producing an Incentive Programme or Event’’ Award for ‘’Embrace the Emerald Isle’’, a Dublin based programme which was designed to be environmentally sustainable as well as experiential. Held in May 2011, the multiple day incentive trip incorporated a cookery class and tree planting at Ballyknocken Farm, escorted visits of Malahide Castle and Powerscourt House, and a signature gala seated dinner in The Banking Hall of the Westin Hotel.

‘’Embrace the Emerald Isle’’ was the subject of two additional international accolades earlier in 2012; an Esprit Award from the International Special Events Society and a Gala Award from Special Events Magazine USA.

Commenting on the award win, Rob Allidine, Director of Ovation Ireland paid tribute to his colleagues Ronan Coleman, Events Project Manager and Gerry Nicholls, DMC Director “We constantly strive for excellence and creativity and benchmark our standards against the best companies in the world. These awards recognise Ovation’s ability to devise creative solutions to meet specific business objectives”. Harith Wickrema of Harith Productions added ‘’Without the foresight, creativity and hard work of the incredible team at Ovation, we would not have been able to deliver such a high calibre incentive programme’’.

Ovation Ireland
In operation since 1993, Ovation is Ireland’s leading Destination Management Company providing best-in-class DMC services to associations, corporations and agencies in the areas of meetings, incentive travel experiences, conferences and events. Ovation Ireland forms part of Ovation Global DMC, the award winning DMC network which offers services at over 100 locations across four continents.

For further information contact:
Doris Reynolds
Marketing & PR Manager
Ovation Ireland
Tel: +353 1 2802641

IMEX America Index of Optimism Shows Industry Glass Remains “Half Full” With 76% of Respondents Feeling Optimistic

September 24, 2012

IMEX America Index of Optimism Shows Industry Glass Remains “Half Full” With 76% of Respondents Feeling Optimistic
Results from the latest IMEX America Index of Optimism suggest that North American buyers and suppliers remain firmly optimistic about future business prospects despite having to face up to continued economic challenges.

Just over 312 buyers and suppliers responded to the survey which was undertaken by the IMEX Group in July. (Total respondents: 312. Buyers – 73%; Suppliers – 27%).

When asked if they are currently feeling “more or less optimistic about the meetings industry than a year ago,” 76% agreed they are more optimistic. This compares to a slighter larger majority of 79% in February 2012 (albeit with fewer answering this specific question – Feb 2012: 146 compared to July 2012: 195). Last year just 66% (155 respondents) felt more optimistic than 12 months before. Further survey data in the final quarter are likely to show whether this is a sound upward trend or a short-term reaction.

84% Report Uptick in New Business Sources in Last Six Months
A strong majority of 84% of respondents also revealed they had attracted new sources of business in the last six months, suggesting that signs of growth are starting to show through in a more reliable way, especially when compared to 12 months ago when just 73% felt that business was picking up. 11% said they hadn’t increased business levels and the remaining 5% declared “don’t know.” Asked to compare their current situation with the previous six month period 46% felt it was “about the same” but a healthy 42% declared “it’s definitely getting better.”

Almost half of those surveyed – 46.5% – have also seen an increase in the number of attendees taking part in their events, although for 28% there was no discernible rise. In July last year 50% felt that numbers were growing, while in February 2012 it was 53%. However, given the relatively small sample size, this slight downturn is not thought to represent a significant trend but a reflection of normal business cycles.

In turn, 35% felt there was good evidence to show that spending per participant at their events had grown, although a majority of 43% have yet to see this important measure start to rise. A further 22% were “not sure.”

Political influences
Finally, when questioned regarding the impact the US presidential election campaign might have on their businesses in the next six months, mixed opinions were generated. While some felt that the pre-election period had not, and would not, impact their business, others felt that it had slowed down decision-making within the sector. Obama’s possible re-election also produced varied viewpoints. Comments ranged from “if Obama gets elected it will get better”, to another respondent who said his re-election would cause “the economy to slow down and business to retreat”. Other comments included “the logjam needs to break” while one respondent reflected the views of several others with: “We are looking for new, effective leadership and I’m not sure that either candidate applies.”

IMEX America kicks off at the Sands Expo in Las Vegas with Smart Monday – Powered by MPI – on Oct.08, followed by a three day trade show set to welcome in excess of 2000 hosted buyers, thousands more buyer attendees and around 2000 exhibiting companies from all over the world.

Registration is free and online
IMEX America is America’s worldwide exhibition for incentive travel, meetings and events and is already the largest trade show for the industry in the USA. The second edition will take place at the Sands Expo, Las Vegas, (which is connected to the show’s Headquarters Hotel, The Venetian®|The Palazzo®), Oct 9 – 11, 2012.

The show’s strategic partner and premier educational provider is MPI, who power “Smart Monday” – Oct. 08 – a full day of education on the day prior to the tradeshow. Smart Monday also includes a range of high level education delivered by other partners and associations; including Association Focus – a conference within a conference for association meeting planners – delivered by ASAE, ICCA and PCMA.

CHINA’S MICE INDUSTRY BUYERS INCREASE 36% FOR CIBTM 2012

September 24, 2012

CHINA’S MICE INDUSTRY BUYERS INCREASE 36% FOR CIBTM 2012

2nd and 3rd tier cities join China Meetings Week for the first time
New strategic association partners increase education content

CIBTM, organized by Reed Travel Exhibitions and held in Beijing last week, enhanced its position as the only domestic and international event for the MICE industry in China welcoming the largest participation from exhibitors and a surge in the quality of regional Hosted Buyers.

“CIBTM part of China Meetings Week, has grown into the most mature meetings, incentive and events event in Asia, and as the only national one (supported by China National Tourism Administration) for the MICE industry in 2012, I am confident it will continue to expand in the future,” said Mr Sun Weijia, Vice Chairman of Beijing Municipal Commission of Tourism Development during a speech he made at the opening conference. Mr Sun outlined how the value for the industry from Chinese buyers alone could top 7.8billion RMB.

CIBTM 2012 focused this year on encouraging more domestic Hosted Buyers to attend, all of whom had to achieve the strict qualification process before entering the programme. Reed Travel Exhibitions embarked on a year round tour of 2nd and 3rd tier cities to explain the MICE sector and find new association and corporate buyers. More than 500 media attended these events further helping to promote the sector, whilst urging those who work professionally as planners and buyers to be part of China Meetings Week. As a result, this year’s event welcomed over 413 Hosted Buyers, of which 147 represented associations and corporates which is an increase of 15% on 2011.

Other statistics from the show included increases in pre-scheduled appointments to 8,459 up 15% on last year, the net space of the event was up 20%, total exhibitors up 6% to 398 with an 18% increase in the number of exhibitors from China, and Hosted Buyers came from 18 countries – up 36% with the largest increase coming from China. Some 5000 industry professionals (subject to an independent post-show audit by BPA) were expected to attend over the 3 days of the event.

Barbara Steuri-Albrecht, Director for the Switzerland Convention & Incentive Bureau said: “We have had a great show, and the Chinese buyers are very interested in doing business. We are getting more and more incentive groups from the pharma, automotive, insurance and finance sectors. We held a dinner in Beijing with selected Hosted Buyers and had an excellent attendance. We will certainly be back at CIBTM in 2013”.

Annie Chang, Market Development Manager, China McArthurGlen Group was a first time exhibitor. “China’s incentive buyers have shown great interest in us at the show. On the first day alone we had 15 appointments and four resulting in contracts one of which has developed into an incentive booking for 5000 Chinese delegates”.

Airaj Isaacs, Ovation Arabia who took part as an exhibiting partner on the Abu Dhabi stand said: “This is our first time at CIBTM, and its part of our China strategy and we are the only destination partner for Abu Dhabi who is attending. So we are here because of the huge increase in outbound business from Asia to the middle east, specifically Abu Dhabi and Dubai. I have been amazed by the number of mainland buyers who want to come to the Middle East for incentives. I have received genuine interest in Abu Dhabi for incentive travel from Hong Kong, Singapore and main land China. Ovation will definitely be back in 2013.”

This year’s Professional Education programme featured a number of diverse speakers through partnerships with some of the world’s leading industry associations many of whom were in China for the first time. For example ACTE (Association of Corporate Travel Executives) provided topics on tailored for corporate and business travel, a sector that was new to the show this year and supported the business travel element of the MICE sector.

There was also a strong focus on local and regional industry experts in the education programme. One particular session attracted a full auditorium and featured academic perspectives of the China meetings industry with an insight from a number of University Professors on the future growth and aspirations of the MICE industry.

The China Meetings Industry Blue Paper, presented by Mr Liu Haiying, CEO China National Convention Centre, was another highlight where for the first time attendees were given statistical analysis and research data for the future growth trends of the meetings industry.

The results of the 2012 CIBTM Global Meetings Industry Research China and Asia was also launched confirming that the region continues to offer huge potential for growth with an increase in volume of events, budgets and new destinations predicted. These research results are available in full on http://www.cibtm.com.

“We have been treated to some of the most spectacular networking events including a night on the Great Wall, one of the 7 wonders of the world, and an impressive entertainment experience from the CNCC staff in their own venue. This year’s event has been one of several great achievements for us as we welcomed so many new up and coming cities to the show including Chengdu, Zhangjiakou and Wuzhen who all exhibited for the first time. We have achieved our objectives of building understanding and awareness of the MICE industry into the regions and with the foundations for new professional buyers who have attended this year we will build on this again for 2013.” Said Jeffrey Xu, CIBTM Exhibition Manager.

CIBTM 2013 takes place on the 2nd – 4th September 2013.

Maritim setzt auf Nachhaltigkeit im Veranstaltungsbereich

September 24, 2012

Maritim setzt auf Nachhaltigkeit im Veranstaltungsbereich
Als einziges deutsches Hotelunternehmen hat Maritim in allen deutschen Hotels Mitarbeiter zu Nachhaltigkeitsberatern ausgebildet.

Bad Salzuflen, September 2012 – Unter dem Namen “ProUmwelt” hat Maritim eine Initiative ins Leben gerufen, die sich Umweltschutz und nachhaltiges Wirtschaften zum Ziel gemacht hat. So ist für alle Hotels eine Bestandsaufnahme in den Bereichen Energie, Abfall, Wasser, Einkauf, Mobilität und Mitarbeiter gemacht worden. Darüber hinaus hat Maritim deutschlandweit Mitarbeiter zu Nachhaltigkeitsberatern ausbilden lassen, die das Projekt federführend leiten. Neben der Projektsteuerung gehört es auch zu ihren Aufgaben, Veranstaltungspartner in allen Fragen der Nachhaltigkeit zu beraten.

“Weiterbildung zum Nachhaltigkeitsberater in der Veranstaltungsbranche” heißt das Seminar, das das German Convention Bureau e.V. (GCB) seit Mai 2012 in Zusammenarbeit mit der Deutschen Bundesstiftung Umwelt (DBU) anbietet und das die Maritim-Mitarbeiter durchlaufen haben. Innerhalb der intensiven Schulungen mit ausgeprägtem Praxisbezug ging es beispielsweise um Fragen wie “Was ist eine energieeffiziente Tagung?” oder “Ist klimafreundlich das Gleiche wie klimaneutral?”

Bereits im Juli 2010 ist das Maritim Hotel Bonn als erstes deutsches Hotel mit dem Nachhaltigkeitszertifikat von “Green Globe” ausgezeichnet worden. “Nachhaltigkeit ist ein großes Thema, das sich heutzutage jedes Unternehmen gerne auf die Fahnen schreiben möchte. Dennoch gibt es auf diesem Gebiet noch immer viel Verwirrung. Mit unserer Initiative wollen wir den Umweltgedanken weiter vorantreiben, wir sind uns jedoch auch bewusst, dass es für den Verbraucher klar definierte, überschaubare und vereinheitlichte Zertifizierungen geben muss. Daran muss die Branche noch arbeiten”, schätzt Gerd Prochaska, Geschäftsführer der Maritim Hotelgesellschaft, den Nachhaltigkeitsgedanken ein und führt weiter fort: “In dieser Hinsicht besteht in der Hotellerie durchaus noch Nachholbedarf, aber wenn es soweit ist, werden wir schon unsere Hausaufgaben gemacht haben.”

Parallel zur “ProUmwelt” Initiative bringt Maritim ab dem 15. September 2012 die neue Tagungspauschale “Maritim Green Meeting” auf den Markt. Das Besondere an diesem nachhaltigen Angebot sind beispielsweise der Kaffee aus fairem Handel, die Verwendung von Produkten aus der Region sowie auch die Bereitstellung von FSC zertifizierten Tagungsblöcken, Recycling-Flipchart-Papier und ökologisch abbaubaren Stiften. Die Green Meeting Pauschale beinhaltet neben Raummiete, technischer Ausstattung und Tagungsverpflegung auch ein 3-Gang-Menü oder Lunchbuffet und kostet ab 53 Euro pro Person und Tag. Wie auch bei den schon existierenden Tagungspauschalen “Maritim Exklusiv” ab 65 Euro pro Person und Tag und “Maritim à-la-carte” ab 42 Euro pro Person und Tag, können je nach Gusto auch beim “Green Meeting” Angebot zahlreiche Zusatzleistungen hinzugebucht werden.

Die Maritim Hotelgesellschaft ist die führende deutsche Hotelkette und in sieben Ländern im Ausland vertreten: Mauritius, Ägypten, Türkei, Malta, Spanien, China und Lettland. Die starke Position des Unternehmens in der First-Class-Hotellerie soll durch kontinuierliches Wachstum weiter gefestigt werden. Mehr Informationen unter http://www.maritim.de

Weitere Informationen zum Weiterbildungsangebot “Nachhaltigkeitsberater in der Veranstaltungsbranche” vom GCB unter www.gcb.de/gruene-seminare


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