IMEX America | Protection, promotion or policy-making?

Protection, promotion or policy-making?
U.S. Travel Association’s Roger Dow, Las Vegas Mayor Carolyn Goodman, and Rossi Ralenkotter of the Las Vegas Convention and Visitors Authority to Speak at First Ever IMEX America Political Advocacy Forum

Continuing its efforts to raise the political bar of the meetings industry and build broader awareness of its strong role in creating jobs and economic growth, the U.S. Travel Association will host a session at IMEX America 2012 October 9th, from 4:00 – 5:30 pm at the Sands Expo in Las Vegas.

Lead speakers will feature Roger Dow, CEO of U.S. Travel, Rossi Ralenkotter President and CEO of the Las Vegas Convention and Visitors Authority (LVCVA) and Chair of U.S. Travel, together with Las Vegas Mayor, Carolyn Goodman.

Heading the panel discussion, Geoff Freeman of U.S. Travel will speak about the meetings and business travel industry as a critical asset to the nation and provide an update on the success of recent political advocacy efforts. He comes to this issue as a well-versed member of the Washington DC community having been a key driver behind the “U.S. Travel Meetings Mean Business” campaign and the Travel Promotion Act. He was also recently made a member of the Passenger Advocacy subcommittee of the Aviation Security Advisory Committee (ASAC) of the Department of Homeland Security.

Ralenkotter, as both Chair of U.S. Travel and President of the LVCVA, will provide an inside look into how Las Vegas excels at hosting more than 19,000 meetings annually – an industry that makes a $6.3 billion impact on the local economy and supports 58,000 jobs.

Adding even more leadership power to the session, Las Vegas Mayor Carolyn Goodman – a champion for tourism as the “lifeblood” of the Southern Nevada economy – will also address attendees. Her remarks will focus on efforts to keep Las Vegas on the cutting edge of the travel and tourism industry, and the evolution of Las Vegas as a destination already offering 150,000 hotel rooms and 10.6 million square feet of meeting space.

“IMEX’s recent “Power of 10” global study showed that one of the most pressing challenges for our industry in the next decade is to measure and effectively communicate the strategic and economic value of events and meetings to local, national and global economies,” said Ray Bloom Chairman of the IMEX Group.

He continued: “This new political advocacy session will provide an update on how far the industry has come in making sure that this true value is fully understood, especially in the US. It builds on the efforts we have made over the past 10 years with the Politicians Forum in Frankfurt, but will also offer a distinctly North American perspective. Everyone involved understands that we must keep acting, keep talking, and keep working in unison to achieve meaningful and positive change by policy-makers. IMEX America is proud to play its part in helping to drive this effort and in providing a global platform for the continuing debate.”

“Building a Stronger Meetings Industry – in Washington and your Community” will take place from
4pm – 5.30pm on Tuesday Oct. 09 at IMEX America. It will be open to all IMEX America attendees and exhibitors and will include several US destination CEOs who will also contribute their views and experience.

About IMEX America
IMEX America is America’s worldwide exhibition for incentive travel, meetings and events and is already the largest trade show for the industry in the USA. The second edition will take place at the Sands Expo, Las Vegas, (which is connected to the show’s Headquarters Hotel, The Venetian®|The Palazzo®), Oct 9 – 11, 2012.

The show’s strategic partner and premier educational provider is MPI, who power “Smart Monday” – Oct. 08 – a full day of education on the day prior to the tradeshow. Smart Monday also includes a range of high level education delivered by other partners and associations; including Association Focus – a conference within a conference for association meeting planners – delivered by ASAE, ICCA and PCMA.

IMEX also has an exclusive partnership with the US Travel Association and is endorsed by DMAI and Site, has an Industry Partnership with PCMA and is an ICCA Business Partner. Other supporting associations include: ACTE Global, ADME, AIPC, AMCI, ASAE: The Center for Association Leadership, Association Forum of Chicagoland, CIC, CSAE, ECM, FICP, GMIC, IACC, IAEE, IAPCO, ISES, JMIC, PATA, SKAL, Spin. A list of industry and media partners can be found here.

Follow us on Twitter Facebook LinkedIn and (German) XING Use #imex12 to follow both shows. http://www.imexamerica.com/social.html

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