PCMA LAUNCHES INDUSTRY BUSINESS LEADERS FORUM FOR LOCAL LEADERS SERIES

PCMA LAUNCHES INDUSTRY BUSINESS LEADERS FORUM FOR LOCAL LEADERS SERIES
PCMA Education Foundation Funds a New and Needed Industry Initiative

CHICAGO, IL, October 30, 2012 – The Professional Convention Management Association (PCMA), with support from the PCMA Education Foundation, announced the launch of the Industry Business Forum for Local Leaders series.

The invitation-only program is designed for global convention center and DMO executives and their local Board members and policy makers, with programming focused on how strategic industry business issues impact their organizations and local communities.

PCMA’s 2012 CEO Summit was the original incubator for the Forum series project – born out of lively discussion between leaders in destination and facility management focused on industry needs and information gaps.
The Forum program content was developed by PCMA staff and leadership along with the professional support and guidance from Bruce MacMillan, CA chief executive of Bandwidth Management, his new business venture focused specifically on DMOs, and Roger Rickard, founder of Revent and known industry advocate. MacMillan and Rickard will also function as the program moderators and will lead the panel discussionswith noted industry leaders and client executives. “Bruce and Roger are the ideal contributors and facilitators for this program,” said Deborah Sexton, PCMA President and CEO. “Bruce is particularly plugged into the challenges of DMOs and their constituents, backed by his years of industry experience and his previous CEO position in Toronto; Roger is a well-respected industry advocacy expert and excels in the development and deployment of actionable campaigns.”

Forum invited participants will be able to channel their energies into a series of direct confidential and informational dialogues with top industry experts as well as through group format discussions and case studies with their peers from around the world.Attendees will leave the Forum with key business knowledge on global industry trends and tools to articulate and deploy messaging on the value of the meetings industry in their respective community leadership roles as well as an enriched and ongoing network of global industry contacts.

The first Industry Business Leader Forum for Local Leaders will be held on Sunday, January 13, 2013, in Orlando Florida, at the Hilton Orlando and is sponsored by IMEX America; a registration fee of $395.00 USD will apply. Subsequent Industry Business Forums for Local Leaders will be held throughout 2013 with future dates to be announced in early 2013.

In addition to the Forum, PCMA will also host their 4th annual CEO Summit immediately following the Forum on January 13. The CEO Summit brings together leaders in destination and facility management for high-level collaboration and sharing of information. The Summit is the only industry gathering that facilitates private discussion around the issues that are affecting the participants’ respective businesses andcollaboration around forward-thinking industry initiatives. “In the dynamic global economic environment coupled with increasingly sophisticated needs of a changing meetings industry, the CEO Summit offers leaders a unique opportunity to share ideas, examine options and listen to experts on various topics that will equip Convention Center and DMO leaders” said Sexton. “This is an extremely important annual gathering where many topics, including the Industry Business Forum for Local Leaders, have been advanced for the betterment of the industry. PCMA will continue to hold this meeting each January.”
The Summit is sponsored by the Destination Marketing Association International.

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