PREVIEW: GIBTM GEARS UP FOR SERIOUS BUSINESS IN ABU DHABI

GIBTM GEARS UP FOR SERIOUS BUSINESS IN ABU DHABI

New exhibitors, novel showcase features, major regional buyers, enhanced education programme, networking events and post-event fam’ trips – set the stage for GIBTM (www.gibtm.com) as the leading MICE exhibition in the Middle East.

The 2014 edition of The Gulf Incentives, Business, Travel and Meetings is shaping up to be the most successful yet, with robust exhibitor and buyer interest in the event giving rise to new exhibition features, innovative concept areas, up to 300 hosted buyers, over 2,000 trade visitors and an expanded educational programme.

Kicking off at Abu Dhabi National Exhibition Centre (ADNEC) from 24-26 March 2014, GIBTM has piqued the interest of a truly international audience, with a number of first-time exhibitors attending from Spain, the United States, Thailand, Turkey, Saudi Arabia, Czech Republic, UAE, Korea, United Kingdom, Uganda, South Africa and Morocco.

Last year GIBTM tripled corporate meetings buyer attendance accounting for 35% of all hosted buyers attending the show, compared to 11% from the corporate sector in 2012.

The international pavilions have a new addition in the shape of the Africa Pavilion, which is being added in response to a surge in demand from exhibitors looking at targeting outbound business from the Middle East into the continent, with newcomers including Tips Tours and Rovos Rail Tours.

It joins the Asia Pavilion, with Korea and Thailand confirmed newcomers, as well as the European Pavilion, which this year will occupy a much larger area due to the addition of debutants such as L’way Express from the Czech Republic, Spain’s Iberostar Management, Serbia Convention Bureau, EPI Georgia, Arsenal Football Club and AYGUN TURIZM of Turkey.

GIBTM’s ‘Knowledge Programme’ has also been ramped up for 2014, with educational sessions conducted by some of the world’s leading meetings industry associations including MPI, ICCA and SITE, covering topics spanning industry trends, sustainability, issues impacting the corporate travel industry, and the challenges of staging international association meetings.

The seminar programme, sponsored by Qatar National Convention Centre (QNCC), has interesting sessions this year including the MICE Buyers report, in this session, Rob Davidson of the University of Greenwich in London will present the results of the Middle Eastern Meeting Planners’ Site Selection Survey – brand new research which demonstrates the factors that are most important to Middle Eastern meeting planners when they are deciding where to locate their events.

Another research study being presented by Sunil Malhotra, Director, Aviation Sector – Middle East & North Africa, Ernst and Young, is ‘The Habits of Middle East Business Travellers’. To view the full programme visit http://www.gibtm.com/knowledge

The GIBTM 20×20 Challenge, powered by PechaKucha is back for a second year running due to popular demand.

“The upswing in interest from a much wider audience of exhibitors than ever before has led the GIBTM team to introduce a number of exciting new initiatives at the 2014 show, enabling the event to reflect the demands and trends shaping the local and global meetings markets,” said Lois Hall, Exhibition Director, GIBTM.

“These new features include sourceme Pavilion in partnership with Nicholas Publishing International (NPI), which will showcase the leading event service suppliers from the Gulf region’s only annual events directory; the Technology & Services Zone, dedicated to the industry’s most technologically-advanced products and event planning services; plus Business Travel @GIBTM, featuring exhibitors in the Business Travel Zone. A dedicated Business Travel Knowledge programme and dedicated networking sessions.

“GIBTM will welcome up to 300 highly influential regional and international Hosted Buyers to attend this year’s show, all of whom have proven budget and sizeable business to place.” continued Hall.

Representatives from major industry players such as Kuoni Events, TE Connectivity, UHY International, Medicongress, Mary Kay, HelmsBriscoe, FEI Company, China International Medicine Exchange Association International Service Center, Contendam and Portigon Financial Services have all been accepted as Hosted Buyers.

“More than 8,500 pre-scheduled appointments are expected to take place between buyers and exhibitors at this year’s GIBTM,” said hall.

Additional value will be offered to Hosted Buyers through the launch of a series of post-event familiarisation tours to Qatar, Bahrain, Dubai, Jordan and Oman, giving these prime MICE destinations the opportunity to showcase their business and meeting facilities, hospitality portfolio and leisure attractions to global decision-makers.

To find out more about GIBTM please visit http://www.gibtm.com

Join GIBTM on Linked in, Twitter and Facebook.

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