Archive for March 2014

EU business hubs await surge in UAE corporate travellers

March 12, 2014

EU business hubs await surge in UAE corporate travellers

European pavilion to grow by 66% at GIBTM as Schengen waiver prompts inevitable growth in business travel between UAE and 25 EU countries

Business destinations in the EU are now on the cusp of an influx of business travellers from the UAE, after the European Parliament voted for Emiratis to be exempt from obtaining visas to visit any of the 25 Schengen countries last week.

“A further announcement will be made regarding the execution of the decision, but effectively this means Emiratis will be able to travel freely to 25 countries in the EU for periods of up to 90 days without a visa, said Lois Hall, Exhibition Manager of the Gulf Incentives, Business Travel and Meetings Expo, (GIBTM) which takes place at The Abu Dhabi National Exhibition Centre (ADNEC) on 24-26 March 2014.

After a similar decision by the UK to relax visa requirements for UAE nationals (online visa applications 48 hours in advance), the stage is set for a whole new chapter of business travel from the region, certainly if the scheme is extended to other Gulf nations.

Ready to benefit from the new ruling at this year’s GIBTM, is the European pavilion, which contains 19 companies and destinations, and is 66% larger than last year. Debutants include companies such as Spain’s Iberostar, Barcelo Hotels and Resorts, I’way Express from the Czech Republic, Talaria Experience from Madrid, as well as Arsenal Football Club.

France alone receives over 22,000 visitors from the UAE, each year, and according to an exclusive Ernst & Young report, which is to be revealed at GIBTM, Paris is the most preferred destination for Middle Eastern business travellers. London comes in at number two and Frankfurt at number five. The report also forecasts acceleration in business travel, both inbound, and outbound from the Middle East region.

“Over 66% of the world’s population lies within an eight hour flight of UAE, giving the region unparalleled leverage to become the future global hub for business travellers. Indeed Middle Eastern carriers already share 7% of the global market which the Airbus Global Market Forecast 2013 estimates will grow to 11% by 2031, an annual growth rate of 7.3%, higher by 2% than any other geographical region in the world,” added Hall.

But it’s not just the UK and the EU looking for a greater share of the regional MICE market. The Asia pavilion at the show this year includes Thailand and Korea who are also looking at attracting the lucrative Middle East outbound business.

These trends and much more will be presented at the GIBTM seminar sessions which will include Business Travel in the Middle East and ‘The habits of Middle Eastern business travellers’, based on research conducted by, international professional services firm, Ernst and Young. In addition, the highly anticipated ‘Launch of the Middle East MICE Buyers Report’ where Rob Davidson of the University of Greenwich in London will present the results of the Middle Eastern Meeting Planners’ Site Selection Survey – brand new research which demonstrates the factors that are most important to Middle Eastern meeting planners when they are deciding where to locate their events.

The two seminar sessions will look at the current MICE trends throughout the region and offer invaluable trending insights and business forecasts.

This year’s GIBTM will accommodate 300 exhibitors from 35 countries including up to 300 influential Hosted Buyers that will attend the event, with 8,500 pre-scheduled appointments. Representatives from major companies including Kuoni Events, TE Connectivity, UHY International, Medicongress, Mary Kay, HelmsBriscoe, FEI Company, China International Medicine Exchange Association International Service Center, Contendam and Portigon Financial Services have all been accepted onto the highly sought after programme.

New initiatives for GIBTM 2014 include the Business Travel @GIBTM, a full day of networking for the business travel industry, with attendees invited to participate in the Corporate Travel Networking session sponsored by the Hyatt Capital Gate, Corporate Travel Conference Programme and GIBTM Knowledge Hub Seminars, as well as the GIBTM Official Networking Reception sponsored and hosted by Yas Island on Tuesday 25th March.

For more information, please log onto http://www.gibtm.com

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IMEX in Frankfurt takes trade show value to new heights with personalised support services

March 12, 2014

IMEX in Frankfurt takes trade show value to new heights with personalised support services, guided tours and new hosted buyer groups

A number of innovative new support services and education offerings, plus a rise in new hosted buyer groups and exhibitors will be some of the hallmarks of the IMEX in Frankfurt trade show, opening May 20th at Messe Frankfurt.

A new pre-show concierge service to help first-time hosted buyers get the most from their attendance at the show is being launched this month (March). It is one of several new ideas being introduced by the IMEX Group to increase business and networking value for buyers attending the trade show. Each new buyer will receive a telephone call from the IMEX concierge team giving them the opportunity to ask questions relating to travel, appointments with exhibitors, the education programme or other subjects.

Beyond the trade show format
In addition to a brand new IMEX App, delivered by QuickMobile; refinements to the IMEX portals and website plus live, preshow ‘how to’ webinars, IMEX now offers a wide choice of personalised support services for exhibitors, intermediaries, trade visitors and hosted buyers. These high quality, high-touch services build upon the core trade show format (which combines business, education and networking) with new opportunities to both increase and demonstrate return on investment.

New hosted buyer groups
20 new hosted buyer groups are confirmed to date and include groups from Travel Alberta, Hong Tourism Board and Energy Cities Alliance.

Among the 3500 exhibiting companies attending will be some exciting new exhibitors and destinations including Azerbaijan, Georgia, Hong Kong, Royal Caribbean Cruises and Peru. Hotel groups are once again a growth area at IMEX with Club Med, Dorchester Collection, Falkensteiner Hotels, Great Hotels of the World, Le Hotels and Parc Hotels all attending as new exhibitors.

Several new educational and exhibitor hubs are being introduced on the show floor, allowing for allied or complementary exhibitors to be found in one place. Technology exhibitors will be located on a new Technology Pavilion; a new Meeting Design Hub will house specialised exhibitors and deliver education on all aspects of meeting design and a new Tech Hub will be introduced, following a successful trial at IMEX America in October. The Tech Hub will provide a quick and easy update on new technologies plus hands-on education sessions for a maximum of 30 people. The Sustainability Hub is modelled the same way for maximum convenience and ease of location, mixing ‘meet the expert’ opportunities with information and education sessions on one purpose-built stand.

New themed tours
Having trialled show tours in 2013, IMEX will now be offering German visitors a range of guided tours for 2014. The new IMEX tours allow German visitors to take part in an education session on a theme inspired by GCB Megatrends research. Following the session participants will be led on a guided tour of various stands on the same theme. The tours are designed to increase visitor knowledge and expand potential new business contacts.

Education remains strong pull
This year the IMEX-CIC Inspiration Centre – the main education theatre on the show floor – will provide a single site for all English and German language education, with the exception of daily GCB German keynotes which will take place each morning in Hall 9. The Inspiration Centre will also house a new Creativity Zone, Hot Topic Tables with moderated peer-to-peer conversations, plus a new Meet the Expert Clinic. As in previous years, the Centre will also be home to all IMEX 30-minute campfires, 45-minute seminars and the Research Pod.

All German language education, including the primary GCB-Seminartage programme, plus all English language sessions will be organised into six tracks for 2014: Trends and Research; Sustainability; Technology and Social Media; Risk Management and Compliance; Marketing and Communication and General Education. A new track – Business Skills – has been introduced to meet demand for education about the fundamentals of good business practice regardless of industry type.

As last year, Veranstaltungsplaner – the largest national association of corporate meeting planners in Germany – will also have a dedicated education and research clinic on the show floor.

New vision growth
IMEX’s hallmark Vision Initiatives continue to grow and add further value for all audiences attending. The programme for the preshow Association Day – with education designed to address association management challenges – is now live online. The event continues to provide professional education along three dedicated tracks, with an afternoon of concurrent sessions followed by new hot topic, facilitated group discussions and rounding off with an evening networking reception.

Final details for Exclusively Corporate @IMEX (also on Monday May 19), which provides an afternoon of private education and networking for corporate meeting planners and senior executives, are also being put into place. IMEX will announce full programme details, together with a well-known UK business entrepreneur as keynote, shortly. The event’s theme will be “Innovation and Creativity in an Era of Regulation and Compliance – the Challenge for Corporate Meeting Planners.”

IMEX recently announced two influential speakers for another of its Vision Initiatives – the 2014 Politicians Forum. Taleb Rifai, Secretary-General of the World Tourism Organisation (UNWTO) and David Scowsill, President & Chief Executive Officer of the World Travel & Tourism Council (WTTC) are both confirmed speakers for this important annual advocacy event.

Mongolia: The Official Partner Country Of ITB Berlin 2015

March 12, 2014

Mongolia:
The Official Partner Country Of ITB Berlin 2015

In 2015 Mongolia will be the Official Partner Country of ITB Berlin – on 5 March at this year’s ITB Berlin the signing will take place of the Partner Country agreement between Mongolia and the world’s leading travel trade show

Berlin, 5 March 2014 – In 2015 the focus will be on Mongolia, the Partner Country of ITB Berlin. On Wednesday, 5 March 2014 at ITB Berlin, Mr. Altangerel Purev, State Secretary at the Ministry of Culture, Sports and Tourism of Mongolia, and Dr. Christian Göke, Chief Executive Officer of Messe Berlin GmbH, will officially sign an agreement between the world’s largest travel trade show and Mongolia, the Partner Country of the event.

“In its role as the Partner Country of ITB Berlin 2015 Mongolia will be sending out a clear signal as an emergent tourism destination. We are confident that Mongolia with its wealth of cultural and natural attractions and its eventful history will successfully present itself to the international market and that it will attract keen interest from both trade visitors and the general public“, said Dr. Christian Göke, CEO, Messe Berlin.

Mr. Altangerel Purev, State Secretary at the Ministry of Culture, Sports and Tourism of Mongolia,: “In 2011 Mongolia was already the Convention and Culture Partner of ITB Berlin and as the Partner Country of ITB Berlin 2015 we aim to build on that success and promote public awareness of Mongolia as a travel destination. Germany is an important market for us. Mongolia has maintained diplomatic relations with Germany for the past 40 years. Furthermore, we regard tourism as a long-term opportunity that diversifies our economy. Mongolian companies are also very keen to actively cooperate with the international tourism industry.”

’Everything except ordinary’ is how one could briefly describe this central Asian travel destination, which to date remains relatively unknown. The fascinating culture of Mongolia’s nomads, its almost endlessly undulating green steppes, its mystic traditions harking back to the legendary Genghis Khan and many other outstanding facets of Mongolia already await visitors to Hall 26 at this year’s ITB Berlin.

About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2014 will take place from Wednesday to Sunday, 5 to 9 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 5 to 8 March 2014. It is the world’s largest specialist convention for the industry. More details are available at http://www.itb-convention.com. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2013 a total of 10,086 companies and organisations from 188 countries exhibited their products and services to 170,000 visitors, who included 110,000 trade visitors.

AVIAREPS Tourism vermarktet ab sofort Aserbaidschan

March 3, 2014

AVIAREPS Tourism vermarktet ab sofort Aserbaidschan
Aviareps Tourism übernimmt ab 1. März die touristische Repräsentanz von Aserbaidschan in Deutschland

1. März 2014 – AVIAREPS Tourism erhält den Zuschlag Aserbaidschan am deutschen Tourismusmarkt zu vertreten. Ab sofort engagiert sich die Repräsentanz-Agentur für Marketing und Kommunikation für Aserbaidschan in den Bereichen Trade & Consumer Marketing, Public Relations und MICE. Zu den geplanten Aktionen zählen unter anderem Travel-Agent-Trainings, Roadshows, Fam-Trips, Pressereisen und Newsletter.
Jürgen Gevers, Geschäftsführer der AVIAREPS Tourism GmbH sagt: „Als ganzjähriges Reiseziel mit idealer Fluganbindung von Deutschland und als UNESCO Welt Kulturstätte bietet Aserbaidschan sehr viel Potential für den deutschen Reisemarkt“.
Neben Geschichte und Kultur glänzt Aserbaidschan mit atemberaubenden Architekturwerken, wie zum Beispiel den Flammentürmen der Hauptstadt Baku. Inspiriert durch die Geschichte des Landes stellen die drei 180 Meter hohen Türme mithilfe von LED Lichtinstallationen lodernde Flammen dar und gelten jetzt schon als Wahrzeichen Bakus. Die Premiere der Europaspiele wird vom 12.-28.Juni 2015 in der Hauptstadt Aserbaidschans stattfinden.
Die einzigartige Ansammlung von 6000 Felsbildern belegt die 4000 jährige Geschichte der Felsmalerei. Die UNESCO Welterbe Kulturerbestätte umfasst ein Gebiet von 537 Hektar in der Halbwüste von Zentralaserbaidschan und ist Teil des Gobustan-Reservats. Reste von Siedlungen und Grabstätten dokumentieren die Besiedlung dieses Gebiets von der Altsteinzeit bis zum Mittelalter.

Zuständige Ansprechpartnerin für das Trade & Consumer Marketing ist Marketing Managerin Suvi Mäkinen. Den Bereich Public Relations betreut PR Managerin Julia Wüst. Das MICE Geschäft vertritt Senior Sales Managerin Sabrina Heese. Bei weiteren Fragen wenden Sie sich bitte per Email an: aserbaidschan@aviareps.com.
Aserbaidschan ist auf der ITB in Berlin vom 5.-9.März 2014 in der Halle 3.2, Stand 109 vertreten.

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Über Aserbaidschan
Aserbaidschan ist ein Binnenstaat in Vorderasien zwischen dem Kaspischen Meer und dem Kaukasus. Aserbaidschan grenzt im Norden an Russland (Dagestan), im Nordwesten an Georgien, im Süden an den Iran und im Westen an Armenien sowie über die Exklave Nachitschewan an die Türkei. Die Hauptstadt Baku ist eine bedeutende Hafenstadt am Kaspischen Meer. Die Gesamtfläche des Landes erstreckt sich auf 86.600 Quadratkilometer. Aserbaidschan war als Aserbaidschanische Sozialistische Sowjetrepublik ein Teilstaat der Sowjetunion und erlangete 1991 seine Unabhängigkeit. Dank warmer, trockener Sommer und moderater Wintertemperaturen bietet Aserbaidschan das ganze Jahr über ausgezeichnete Reisebedingungen. Baku, die lebendige und geschichtsreiche Hauptstadt, lässt sich im Rahmen eines Kurztrips oder einer Rundreise erkunden. Die aserbaidschanische Metropole ist von Deutschland in wenigen Flugstunden erreichbar. Weitere Informationen unter: http://www.azerbaijan.travel.

Über AVIAREPS Tourism GmbH
Die AVIAREPS Tourism GmbH ist als Management- und Marketing-Repräsentanz in der Touristik auf die Vermarktung und Öffentlichkeitsarbeit für Destinationen, Hotelketten und andere touristische Marken spezialisiert. Zu ihren Kunden zählen touristische Zielgebiete wie New York City, Las Vegas, Hawaii, Mauritius, The Gambia oder Trinidad und Tobago. Die AVIAREPS Tourism GmbH ist eine hundertprozentige Tochter der AVIAREPS AG. Die AVIAREPS AG ist international führend im Airline- und Tourismus-Management. Das Repräsentanz-Unternehmen wurde 1994 in Deutschland gegründet und verfügt heute über ein Netzwerk von 48 Niederlassungen in 39 Ländern. Zu den aktuellen Kunden zählen über 90 Fluggesellschaften und mehr als 90 Tourismusunternehmen wie Fremdenverkehrsämter, Hotelketten, Flughäfen, Kreuzfahrtgesellschaften und Mietwagenfirmen.

Weitere Informationen unter: http://www.aviareps.com

Donauländer auf der ITB Berlin stark vertreten

March 3, 2014

Donauländer auf der ITB Berlin stark vertreten

Acht Donauländer präsentieren gemeinsam mit dem Donaukompetenzzentrum (DCC) die Tourismusangebote und neuesten Entwicklungen an Europas zweitlängstem Fluss

Berlin, 3. März 2014 – „Entdecke die Donau auf der ITB Berlin.“ Acht Donauländer – Deutschland, Österreich, die Slowakei, Ungarn, Serbien, Rumänien, Bulgarien und Moldau – laden die Besucher der weltgrößten Reisemesse ein, die Schönheit, Geschichte, Kultur- und Sehenswürdigkeiten der Donau zu entdecken. Bei einer Vielzahl von Events und Aktivitäten haben Interessierte Gelegenheit, die verschiedenen Reiseziele entlang der Donau kennenzulernen sowie einen Überblick über die Geschäfts- und Tourismuspotenziale der Donau in acht verschiedenen Ländern zu bekommen.

Am Stand von “My Danube Travel” in Halle 2.2 präsentiert das Donaukompetenzzentrum (DCC) das Webportal http://www.danube.travel sowie Initiativen zur Förderung der Donau als attraktives und vielfältiges Reiseziel mit dem Fokus auf Kulturrouten wie der Donauweinstraße und der Route der römischen Kaiser.

Geführte Donautouren auf der ITB Berlin
Mit 2.888 Kilometern ist die Donau der zweitlängste Fluss in Europa. Auf einer zweistündigen geführten Tour zum Thema „Gemeinsames Kulturerbe entlang der Donau“ können sich die Besucher ein Bild von den beeindruckenden Landschaften sowie der geografischen, kulturellen und historischen Vielfalt des Flusses machen. An den acht Ständen der Donauländer beantworten kompetente Berater Fragen zu den spezifischen touristischen Angeboten. Außerdem informieren sie über aktuelle Geschäftsmöglichkeiten und die touristische Entwicklung entlang des Flusses, der den Westen und den Osten Europas miteinander verbindet. Anmeldung bis 3. März per E-Mail an: itb@danubecc.org

Chancen durch länderübergreifende Kooperationen
Zum Thema „Vermarktung des gemeinsamen kulturellen Erbes“ und wie Kulturrouten an der Donau als Modell für grenzüberschreitenden Tourismus und Motor für sozioökonomische Entwicklung stehen findet am Freitag, 7. März auf den ITB Destination Days in Halle 7.1a ein Forum mit hochkarätigen Gästen statt. Unter anderem wird die Bedeutung des Tourismus in Bezug auf den Erhalt und die Förderung der lokalen Kultur thematisiert, wie auch gemeinsame Marketing-Strategien und Aktivitäten. Zudem zeigt das Forum auf, inwieweit kulturorientierte Themenreisen helfen können, Tourismusakteure für länderübergreifende Kooperationen zu gewinnen und sich neue Chancen für Tourismusunternehmen in den Destinationen, wie auch für internationale Reiseveranstalter zu eröffnen.

Donau-Reisepass-Spiel: Attraktive Preise winken
Mit dem Donau-Reisepass lernen die Besucher der ITB Berlin die Donauländer kennen und können wertvolle Preise gewinnen. Sie müssen sich nur den Besuch am Stand der Donauländer mit einem Reisestempel bestätigen lassen. Mindestens sechs Stempel sind nötig, um an der Verlosung für eine einwöchige Donaukreuzfahrt und Wochenend-Hotelaufenthalte für jeweils zwei Personen teilzunehmen.

Mehr Infos zu den Donauländern auf http://www.danube.travel oder http://www.danubecc.org.


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