Archive for March 2015

New ‘perfect’ Kia campaign is set to exceed expectations

March 31, 2015

New ‘perfect’ Kia campaign is set to exceed expectations
INNOCEAN presents campaign focussed on quality and innovation

INNOCEAN Worldwide Europe shows the latest campaign for Kia’s new Sorento, aimed at shaking up consumer perceptions and expectations of the brand. The campaign reflects the premium feel of Kia’s most high-end car to date and surprises viewers with an unexpected aesthetic.

At the centre of the campaign are four professionals, including a gourmet chef, a fashion designer and an artist, all living and working to exceptionally high quality standards. These are the people Kia had in mind when devising the concept of the car and their stories are used in the campaign to emphasise Kia’s human approach to engineering.

Each spot focusses on one perfectionist and the audience is invited to explore these people’s lives and their professional and personal needs through emotional storytelling on the Sorento microsite.

As Kia’s lead agency, INNOCEAN Worldwide Europe conceived the story development, strategic planning and execution for TV and print while digital agency La Red developed the overall concept, the web films and the digital campaign concept.

The 360° campaign highlights the high quality consumers today expect from products; and how the Sorento easily fulfils the criteria of even the biggest perfectionists. It is ‘Made for perfectionists. (And thus) Perfect for everybody’.

Andreas Cordt, Client Service Director for INNOCEAN Worldwide Europe, said: “Kia prides itself with its ability to surprise and for this particular campaign we wanted to channel this spirit to present a new, more sophisticated side of the brand. Through our close collaboration with La Red, we decided to focus on ‘the perfectionists’ who wouldn’t settle for anything less than the best.

“As the fastest-growing communications network in the world, we will draw on our existing international expertise to deliver this integrated campaign and ensure the messaging is pitch perfect when we implement it in each national market.”

The new features of the quality and luxurious Kia Sorento were first premiered at the Paris Motor Show in October 2014. Through LED animations, the product was presented in a booth focused on architecture and motion graphics to communicate the brand.

Skills, networking and marketing – IMEX helps with business through education

March 30, 2015

Skills, networking and marketing –
IMEX helps with business through education

Buyers at IMEX in Frankfurt will acquire many valuable business skills and extensive marketing knowledge through the show’s wide ranging education programme at The Inspiration Hub.

New early morning deep dive sessions on Business Networking and the other on Building Confidence are among the latest additions to the vast choice of business skills seminars and workshops at the event, which takes place on 19 to 21 May.

Effective Negotiating, Ten Business Skills that Never Go Out of Fashion, Engaging Today’s Audiences Differently, You Don’t Want a Meeting You Want an Outcome and Cultural Differences Beyond Behavioural are some of the 30 engaging and inspiring business skills sessions.

The Marketing and Communications programme is also extensive and will cover key subjects such as increasing the ROI of marketing events, content marketing, audience engagement and using storytelling techniques.

The overall Inspiration Hub programme covers all aspects of business with 10 tracks and more than 170 sessions designed for the meetings industry, from Technology & Social Media, Risk Management & Compliance, Trends & Research, Health and Wellbeing, Diversity and Sustainability, Creative Learning and General Education to Business Skills and Marketing & Communication. The education sessions, 30 of them in German, will also be divided into strands for the Young Professional and Senior Professional.

Creative Thursday is another innovation within the education programme this year and the sessions will be delivered in a variety of formats including interactive hands-on workshops, seminars, campfires, the research pod, hot topic tables and meet the expert.

Carina Bauer, CEO of the IMEX Group says: “While business meetings on stands are the centre point of IMEX, education is an essential element as we aim to inspire buyers and exhibitors and fulfil their needs. The comprehensive Inspiration Hub programme will be valuable to buyers whether they want to refresh their knowledge, or acquire CMP/CEU and ISES Points or are looking for new ideas.”

To find out more about the educational tracks, please search


March 30, 2015


LONDON (30 March 2015) – The Istanbul Convention and Visitors Bureau (ICVB) works hard to bring the most important conventions and meetings in the world to Istanbul as its promotional work continues to gather pace. The ICVB has brought together high profile editors and journalists from the highest circulating and most read publications around the world within the convention, event organisation and incentive sector to Istanbul; to showcase and demonstrate the city’s huge business potential in the international meeting and convention market.

14 International Media Representatives from the USA, Europe and Asia met in Istanbul for the first time, hosted by ICVB between 25 and 28 March.

Commenting on the 4-day press visit Ozgul Ozkan Yavuz, General Manager of the Istanbul Convention and Visitors Bureau, said: “We are focussing our promotional activities with the aim of Istanbul reaching the pinnacle of the international arena. The majority of the visiting press who participated on our tour were travelling to Istanbul for the first time, expressing how happy they were to be here. Istanbul is a unique and excellent location for the convention and meetings sector due to its accessibility and its dynamic and distinctive atmosphere.”

Editors and journalists from the USA, France, UK, Belgium, Germany, Slovenia and India from a total of 14 convention, event and incentive publications were hosted as part of the press tour programme between 25 and 28 March by ICVB. The representatives of the most prominent magazines in the sector mainly explored convention centres, together with various hotels, arts and cultural centres, as well enjoying the city’s wining and dining. They also explored Istanbul’s historical quarters and discovered the city’s natural beauty while meeting colleagues from the sector.

Chaired by Ibrahim Caglar, President of the Istanbul Chamber of Commerce, and including representatives of the Ministry of Culture and Tourism, Istanbul Chamber of Commerce, Istanbul Metropolitan Municipality, THY (Turkish Airlines), TÜRSAB (Association of Turkish Travel Agencies), TUROB (Touristic Hotels and Investors Association), TYD (Tourism Investors Association) and SKÅL Istanbul and managed under the umbrella of TUGEV (Tourism Development and Education Foundation), the Istanbul Convention and Visitors Bureau is continuing its dynamic promotion of Istanbul on the international stage.

Slovenian Convention Bureau appoints SoolNua

March 30, 2015

Slovenian Convention Bureau appoints SoolNua
to advise on Strategy and Marketing for MICE

The Slovenian Convention Bureau has retained Ireland-based Meetings & Events consultancy SoolNua to advise them over the next 12 months on strategy and marketing for the lucrative meetings, incentives, conferences and events (MICE) sector.

Announcing the appointment, Miha Kovačič, Director of the Slovenian Convention Bureau, said “After a decade of promoting and positioning Slovenia as a MICE destination it is time to go into a higher gear. We want SoolNua to take us to the next level. SoolNua owners Patrick Delaney and Pádraic Gilligan have immense industry experience and can help us drive forward with an compelling, engaging story of Slovenia as a MICE destination”.

SoolNua Managing Partner, Patrick Delaney said “We started as a DMC in Ireland and, from the outset, realized our first challenge was to build destination awareness. Slovenia has made great strides as a MICE destination but remains a shy, hidden gem. It needs to amplify its voice and tell its wonderful story with confidence and conviction. We are truly privileged to play a part in bringing this about”.

Gilligan added “During our recent trips to Slovenia we’ve been impressed by the quality of the MICE product. Slovenia may be small country but it offers extraordinary variety from city to countryside and mountain to maritime. Most of all there’s a palpable energy about the place, an easy friendliness in its people, a sense of welcome, a can-do attitude. As MICE buyers look increasingly for experiential authenticity, Slovenia is destined to emerge strongly”.

About the Slovenian Convention Bureau
The Slovenian Convention Bureau was established by the industry in 2004 to develop, position and promote the Slovenian meetings industry in the international market place and to represent the voice of the industry to the National Government. The Slovenian Convention Bureau is also the organiser of of Conventa, a trade show and exhibition that showcases the “New Europe” to international meetings and events planners.

About SoolNua
Established in early 2014 by Patrick Delaney and Pádraic Gilligan, SoolNua works with destinations, hotels and venues on MICE related matters including strategy, marketing and training. Delaney and Gilligan are former directors of MCI and the founders of Ovation Global DMC.

MICEmedia News on Instagram

March 30, 2015

MICEmedia News on Instagram now also on #Instagram – Follow us here: I Instagram

#Travelgram #Hotelgram #Businessgram #MICEmedia #MICEbusiness #MICEnews #TourismNews #Tourism #MIF


March 30, 2015


About Vodka Train
Vodka train is your support network – providing accommodation, transport, transfers en-route and local Honchos to help you get the most out of the fascinating destinations you visit. Vodka train is all about freedom and flexibility so you can decide what you want to see, eat and experience on your journey, paying local prices along the way.

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Trans-Sibirische Eisenbahn – Vodka Train Tours

March 30, 2015

Die Trans-Sibirische Eisenbahn, auch bekannt unter dem Namen “Der Vodka Train
Mit der Trans-Sibirischen-Eisenbahn auf der längsten Eisenbahnstrecke der Welt folgen wir den Spuren von Alexander von Humboldt.

Von Moskau nach Peking ca. 20-tägige Reise mit der Transsibirischen Eisenbahn

Start von Moskau (Aufenthalt ca. 1-2 Tage) über Kazan (1 Tag) und Jekaterinenburg (1 bis 1,5 Tage) nach Irkutzk und dem Baikalsee (Olchon Island, ca. 3 Tage) mit Gelegenheit zum Baden im Baikalsee Bootsfahrten und zum Entspannen in einem russischen Banja, Ulaanbaatar/Mongolei (1-2 Tage) und weiter nach Peking (ca. 2 Tage).

Zugfahrt im 1. und 2. Klasse-Abteil, Unterkunft in landestypischen Hotels, romantischen Holzhütten (Olchon Island) und 4-5 Sternehotels, wenn verfügbar. Reisführung/Dolmetscher: Deutsch/Englisch/Russisch Übernachtung inkl. Frühstück, teilweise VP, Stadtbesichtigungen, Tourbusse und Transferkosten sind im Reisepreis enthalten. Eintrittsgelder für Museen sind nicht inbegriffen.
Max. Gruppengröße 8 Personen + Reiseleitung/Dolmetscher.
Preis ab ca. 4.500,- EURO

Eingeschlossene Leistungen:

  • Zugfahrten in der 1. und 2. Klasse (2- und 4-Bett-Abteil) in Linienzügen der Transsibirischen Eisenbahn Übernachtungen im Doppelzimmer lt. Reiseverlauf
  • Verpflegung entsprechend Beschreibung im Reiseverlauf
  • Alle Transfers und genannten Ausflüge exkl. Eintrittsgelder
  • Reiseführer
  • Reisepreis-Sicherungsschein

Nicht eingeschlossene Leistungen:

  • Visabeschaffung (kann von uns übernommen werden)
  • Konsulargebühren
  • Flüge
  • obligatorische Auslandskrankenversicherung
  • Reiserücktrittskosten-Versicherung

Abreise jeweils ca. Mitte Juni, ab Moskau.

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