Europe shows recovery signs

Europe shows recovery signs in terms of international arrivals after a slow down during first semester of 2015
The latest results from the Air Travellers’ Traffic Barometer* produced by European Cities Marketing and ForwardKeys highlight that Europe shows recovery signs: after a flat growth in Q2 2015, expectations are high regarding Intra-European bookings for Q3 2015, with a 5.4% growth.

During Q2 2015 international arrivals are growing slowly
During second quarter of 2015, all international source markets grew by 1.1% compared to previous year, mostly driven by long-haul travellers (+2.4%).
The Intra-European market (standing for 60% of all arrivals in Europe) increased by a small 0.2%.
Africa was also in a negative trend this 2nd quarter of 2015 with a -10.7% decrease.
Asia & Oceania maintain a healthy growth while North America still benefit from a favourable currency exchange.

International bookings to Europe for Q3 2015 are encouraging
Middle East had a negative variation in Q2 2015 due to events such as the oil pricing slump which reduced the purchasing power and the business travels. Ramadan (from June 18 to July 17), has affected negatively this quarter, but the perspectives for Q3 are promising with a 25.2% growth of bookings from this area.
Africa is up by +7.5% for future arrivals based on issued booking up to 30 of June. The region should recover the growing path after a bad performance during 2014 due to Ebola’s crisis.

The standard profile for long haul trips to Europe: last minute decision, 1-2 people, 1 week
Stays between 1 to 8 days predominate in second quarter of 2015, and showed interesting increases. However, the shortest stay had a timid growth, almost flat, likely due to the slowdown in the business profile of Middle East visitors. Regarding the lead time, most common segment is still late bookers, who decide the final trend in the last minute. Solo and couple travellers remain the main part of the total arrivals (74%) but Groups segment (6+ pax), despite its low volume, maintains a healthy growth (+7.1%), mostly due to the Asian market.

All ECM members have exclusive access to the complete European Cities Marketing – ForwardKeys Air Travellers’ Traffic Barometer with all the graphs and analysis.

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