Romotur in their condition as member of the Great Wine Capitals Travel Network has been behind the success of the Annual General Meeting of Great Wine Capitals that has been held in Bilbao- Rioja from the 5th to the 9th of November.
During five days Bilbao- Rioja has been the focus of the wine world where experts and professionals have reunited in order to discuss and compare the different ways and aspects how they live wine, wine making and enotourism, providing an interesting insight for all the assistants.
Amongst the different activities included in the agenda was the First-Ever Enotourism Conference Hosted by Great Wine Capitals in which experts of some of the most successful wineries in the world, such as Mondavi, Zuccardi, Freixenet, Gonzalez Byass, for example, have shared their experiences and practices on the following topics: “Wine Tourism Strategy” and “Successful models for wine tourism”.

The assistants also had the opportunity to enjoy technical visits to more than twenty of the most interesting and diverse wine tourism resources in the area; from centuries old wineries to the most modern and stylish installations where they have discovered the rich and diverse variety that Bilbao-Rioja has to offer as a wine lovers destination.

Romotur has selected the most interesting venues for the different acts such as the welcoming reception in Centro de la Cultura de Rioja or the International Wine Sampling at the Azkuna Zentroa-Alhóndiga, where more than three hundred people tried the finest wines from the Great Wine Capitals. The two masterpieces by the architect Frank Gehry, Marqués de Riscal Winery and The Guggenheim Museum Bilbao, held the opening dinner and the final Gala of the Annual Meeting, providing both unique settings for the events.

Romotur has collaborated with the 5 star Hotel Meliá in Bilbao in the organization of a Fam-Trip for UK agents the past 15 and 16 of November. Eleven agents from some of the most reputed agencies in the field of MICE have been visiting Bilbao and knowing the destination as a future setting for some of their events.

The overall feeling of the participants has been that of a mixture of surprise, for those who had been in Bilbao before and could appreciate how the city has improved since they were last here, and that of discovery, as despite having regular flights to London and other major hubs in Europe, for many it was their first time in the city and did not know what to expect. For all of them it was a pleasant and entertaining experience to be able to get to know more about Bilbao and the interesting possibilities it offers as a MICE destination.

Two Unique Wine Experiences in Bilbao.
Bilbao offers amongst others two unique experiences not to be missed by wine enthusiasts while they are in the city.

Located in the Gran Via, the main street of Bilbao, we encounter one of the world’s few urban wineries: Bodega Urbana. Here you have the chance to select and blend your own wine from the suggesting varieties selected especially by Ana Martin, one of Spain’s leading oenologists.This interesting new concept combines wine making, wine tasting, an interesting selection of wines in its boutique, as well as food thought to be paired by the wines offered.

Crusoe Treasure is inspired on the wines found in shipwrecks that were still drinkable after all the time spent underwater. Their interest in such matter led them to create the first underwater winery in the world to observe the influence of ageing wine on the bottom of the sea. After their initial success with local bottled wines they have progressed to submerge whole barrels for its final ageing in the artificial reef they have created and that now has been colonized and naturalized by many local species of fish and crustaceans. Their wine can be found at some of the most exclusive restaurants in the world.


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