First ever Lumiere London launches today, 14 January 2016

First ever Lumiere London launches today, 14 January 2016
Spectacular free-to-attend four-night event to chase away the January blues and show the city in a new light.

Developed by creative producers Artichoke and supported by the Mayor of London, Lumiere London runs from 14-17 January 2016, 6.30-10.30pm. Free to attend, the festival will re-imagine London’s urban landscape and architecture in 30 artworks across four main areas: King’s Cross; Mayfair and Grosvenor Square; Piccadilly, Regent Street, Leicester Square and St James’s; and Trafalgar Square and Westminster.

With founding support from Atom Bank, Bloomberg Philanthropies, Heart of London Business Alliance, London & Partners and King’s Cross, plus additional support from a host of partners and sponsors, including Westminster City Council, Lumiere London will transform parts of London’s West End and King’s Cross into a glittering pedestrian playground.

Lumiere London aims to attract Londoners and tourists alike into the heart of the capital during what is traditionally one of the quieter months of the year. Festival visitors are being encouraged to explore the dazzling night-time gallery on foot, discovering parts of the capital for the first time and seeing familiar sights in a new light.

There are easy walking routes between many of the 30 exhibits and plenty of opportunities to stay and linger over a drink or a meal at the many venues and attractions along the way.

Suggested walking routes include: from Leicester Square through to Trafalgar Square and Westminster Abbey; from Piccadilly Circus to Grosvenor Square via Piccadilly Arcade and St James’s; along Regent Street via Carnaby to Oxford Circus; and from Euston Road to King’s Cross, Granary Square and beyond. The festival map is available to download at visitlondon.com/lumiere and will be distributed to festival visitors in London’s West End and King’s Cross during the event.

Founding Partner Bloomberg Philanthropies is working alongside Artichoke to enhance public engagement with Lumiere London and will host “The Heart and Soul of the City’ on Friday 15 January, an event at which Lumiere London artists will discuss and debate the life of the city, the public realm and how they can be transformed by communities and artists. For further details see visitlondon.com/lumiere.

Artichoke has worked with Team London, the Mayor’s volunteering programme for London, to recruit over 200 volunteers from across the capital; from sharing knowledge of the city and recommending places to eat and drink, they will assist audiences in discovering more about the artworks and help make the festival a success.

The full festival programme is attached in the press pack and can be downloaded along with further details and images from the press area on the dedicated website created by lead media partner London & Partners: visitlondon.com/lumiere.

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