New Name for Parent Company Demonstrates Company’s Global Capabilities as Industry Leaders

FRANKFURT, GERMANY (April 19, 2016) – Today, Maritz Global Events becomes the new parent company of meetings and events industry leaders Maritz Travel and Experient. While the companies have been global leaders for decades, the new brand repositions the companies for long-term success and continued global growth as clients and the industry are becoming increasingly global.

Announced at the Maritz Global Events booth at IMEX Frankfurt to clients and partners, the company shared the purpose of the company and the extensive benefits it will provide both clients and partners.

We believe the name, Maritz Global Events, more accurately reflects who we currently are as a company and where we are going in the future,” said David Peckinpaugh, president, Maritz Global Events. “Maritz Global Events effectively and efficiently brings together the industry-leading power of Maritz Travel and Experient. This alignment ensures we collectively and consistently deliver exceptional event experiences to our clients and their guests anytime, anywhere.

For a combined 100 years, Maritz Travel and Experient have been focused on providing the best event solutions for clients. Creating a strong parent entity gives the companies more competitive and industry advantages, allowing them to showcase collective offerings and capabilities, including their deep expertise in face-to-face events, unparalleled buying power, unique experience design methodology, and distinctive approach to global events solutions.

This brand is a recommitment to our clients, our partners and the industry that Maritz Global Events – along with its divisions Maritz Travel and Experient – is a major global player and will continue to be in the future,” Peckinpaugh said. “By strengthening our global position through this brand alignment, we will be able to better advocate on behalf of our clients throughout the industry.

Maritz Travel and Experient will not be changing the way they operate or deliver services to the market. As divisions of Maritz Global Events, Maritz Travel and Experient will remain focused in their respective market sectors. Maritz Travel primarily serves the corporate market, while Experient focuses on serving associations, tradeshows, government, sports and enthusiast markets, as well as others. Each division will adopt a parent company identifier in its name: A Maritz Global Events Company.

Maritz Global Events will be focused on leading the collective companies’ global strategy and capabilities, its industry-leading experience design methodology, and the fight against human trafficking.

Maritz Global Events brings together the industry-leading power of Maritz Travel and Experient to transform people and business through the event experience. For decades, our family of brands has been designing and delivering exceptional global experiences to our clients and their guests. As an industry leader, Maritz Global Events leverages its strong global partnerships, cutting-edge technology and negotiating power, to provide exceptional event experience to each guest, every time, everywhere.

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