NEW AND PROMISING INTERNATIONAL ADVENTURE FOR QUAI D’ORSAY

NEW AND PROMISING INTERNATIONAL ADVENTURE FOR QUAI D’ORSAY
Quai D´Orsay presents two new vitolas and a renewed design at the XIX Habano Festival. Its band has grown in size and is now richer in terms of the printing methods used, introducing different bronzing and gold embossing techniques.

This new release will allow to discover and enjoy this very special brand, with its French refinement and “charme” and all the flavour, character and intensity of the best Cuban tobacco.

La Habana, March, 2017 – The Quai D’Orsay brand starts a new and promising phase with the release of its new design, by presenting two new vitolas and by broadening its international distribution network to the main Habanos S.A. markets.

At this XIX Habano Festival, Quai D’Orsay presents the No.50 (50 x 110 mm) and No.54 (54 x 135 mm) vitolas, both presented in 10-unit and 25-unit boxes, joining the Coronas Claro (42 x 142 mm) vitola, and resulting in an attractive brand portfolio. Also, No.54 (54 x 135 mm), named Edmundo Grueso, is a new addition to the regular Habanos portfolio.

This new challenge for Quai D’Orsay comes with a new design and features that will enhance the cases’ presentation. The band shows its characteristic and original structure, with geometric lines, but has increased in size and is richer in terms of the printing methods used, introducing different bronzing and gold embossing techniques, as well as each vitola’s name. The brand’s origin has also gained presence and visibility, with the words “Habana” and “Cuba” appearing in the centre and sides of the band. A simplified version of this new band was presented at the 2016 Regional Edition for the French market with the Quai D’Orsay Secreto Cubano (40 x 110 mm) vitola.

Quai D’Orsay is a young brand within the Habanos portfolio and the result of a curious request from Valery Giscard D´Estaign, the French Minister of Finance back in 1969. His great dream was to have a premium ¨grand cigare¨ that could serve as a corporate gift. The project was born in 1973, and was created by Cubatabaco exclusively for the French market and under the request of SEITA, the then French state-owned tobacco company. In fact, the name of the brand refers precisely to the famous and exclusive Parisian Harbour where, in those days, SEITA had its headquarters.

With over 40 years of history, the brand has remained a hidden jewel in the Habanos portfolio, only available to the most expert French Habano lovers. Its main new releases have been presented at Regional Editions, up to four in the last decade, and once again, exclusively for the French market.

All the Habanos of the Quai D’Orsay brand are made Totalmente a Mano con Tripa Larga-  Totally by Hand with Long Filler-  with selected leaves from Vuelta Abajo* – the best tobacco-growing region in the world – in Pinar del Río*, Cuba*.

* (D.O.P.) Protected Denomination of Origin

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