Archive for March 2017

Mayor launches #MyLondonDish campaign, backed by top chefs, to celebrate London’s diverse food

March 21, 2017

Mayor launches #MyLondonDish campaign, backed by top chefs, to celebrate London’s diverse food
The Mayor of London, Sadiq Khan, has launched a new social media campaign called #MyLondonDish to celebrate food in London, as part of his #LondonIsOpen movement.

Top chefs and food experts across the capital have pledged their support including Jamie Oliver, Jasmine and Melissa Hemsley, ‘Clerkenwell Boy’, and many more.

London has the highest concentration of restaurants in the UK including 65 Michelin-starred establishments, and offers more than 70 world cuisines. It is hoped that the campaign will encourage tourists to ignore outdated misconceptions about British food and instead explore the incredible variety of foods available in the capital.

The campaign begins in the same week as the Mayor of London made his first post from his new Instagram account, @MayorofLDN. In it he shared his favourite London dish, traditional fish and chips, saying: “London is an incredible place to eat with some of the best chefs, food markets, restaurants and cafes in the world. And of course, we do the best fish and chips. They’re #MyLondonDish (bit of a cliché, but the truth). What’s yours? Take a photo, video or live of your favourite food or your favourite place to eat and make sure to tag me and use #MyLondonDish. Show the world that #LondonIsOpen for the world’s best food!”

Social media users are being encouraged to share their chosen #MyLondonDish on Instagram or other social media platform. This could be a meal at their favourite London restaurant, or even something they’ve created using London-sourced ingredients. Those who join in the conversation will see their picture featured in a crowd-sourced gallery on a bespoke new segment of VisitLondon.com. Head to  http://www.visitlondon.com/mydish for more information.

The Mayor of London, Sadiq Khan, said: “We want to unite Londoners and tourists alike through #MyLondonDish, to show that London is open to some of the finest cuisine in the world. Here in London we have thousands of incredible restaurants to eat and drink at, and a huge variety of interesting and exotic ingredients available at markets, shops and stalls throughout the capital. From traditional fish and chips to the best new fusion recipes, I urge Londoners to share their favourite dish and show the world that London is Open for food.”

Jamie Oliver said: “I’m loving the Mayor of London’s #MyLondonDish campaign to show the world that London is Open for Food. It’s a bit naughty to put one of my own restaurants in but Fifteen is a massively unique restaurant having trained so many people over the years. No credit to me, all to our head chef Robbin Holmgren and his ridiculously yummy short ribs. There is so much diversity in London when it comes to food so I’d encourage everyone to get out there and try something new.

Andrew Cooke, Acting Chief Executive London & Partners, which runs VisitLondon.com, said: “My London Dish is a great way for international visitors to share their culinary experiences and help make sure everyone knows that London offers some of the best food in the world. With vibrant food markets and over 8,000 restaurants, offering 70 world cuisines, the city has a dish for everyone.”

Award winning Instagrammer, Clerkenwell Boy said: ‘London has an amazing dining scene and each week is a new adventure, from pubs to pop-ups and markets to Michelin-starred restaurants London has something to offer everyone. I like to mix it up with the places I visit across the city, but for me the bacon and egg naan at Dishoom is #MyLondonDish as it’s such a brilliant twist on the classic British bacon butty. I’m excited to be a part of The Mayor of London’s #LondonIsOpen campaign and to celebrate the amazing food we have here in London.’

NEW AND PROMISING INTERNATIONAL ADVENTURE FOR QUAI D’ORSAY

March 21, 2017

NEW AND PROMISING INTERNATIONAL ADVENTURE FOR QUAI D’ORSAY
Quai D´Orsay presents two new vitolas and a renewed design at the XIX Habano Festival. Its band has grown in size and is now richer in terms of the printing methods used, introducing different bronzing and gold embossing techniques.

This new release will allow to discover and enjoy this very special brand, with its French refinement and “charme” and all the flavour, character and intensity of the best Cuban tobacco.

La Habana, March, 2017 – The Quai D’Orsay brand starts a new and promising phase with the release of its new design, by presenting two new vitolas and by broadening its international distribution network to the main Habanos S.A. markets.

At this XIX Habano Festival, Quai D’Orsay presents the No.50 (50 x 110 mm) and No.54 (54 x 135 mm) vitolas, both presented in 10-unit and 25-unit boxes, joining the Coronas Claro (42 x 142 mm) vitola, and resulting in an attractive brand portfolio. Also, No.54 (54 x 135 mm), named Edmundo Grueso, is a new addition to the regular Habanos portfolio.

This new challenge for Quai D’Orsay comes with a new design and features that will enhance the cases’ presentation. The band shows its characteristic and original structure, with geometric lines, but has increased in size and is richer in terms of the printing methods used, introducing different bronzing and gold embossing techniques, as well as each vitola’s name. The brand’s origin has also gained presence and visibility, with the words “Habana” and “Cuba” appearing in the centre and sides of the band. A simplified version of this new band was presented at the 2016 Regional Edition for the French market with the Quai D’Orsay Secreto Cubano (40 x 110 mm) vitola.

Quai D’Orsay is a young brand within the Habanos portfolio and the result of a curious request from Valery Giscard D´Estaign, the French Minister of Finance back in 1969. His great dream was to have a premium ¨grand cigare¨ that could serve as a corporate gift. The project was born in 1973, and was created by Cubatabaco exclusively for the French market and under the request of SEITA, the then French state-owned tobacco company. In fact, the name of the brand refers precisely to the famous and exclusive Parisian Harbour where, in those days, SEITA had its headquarters.

With over 40 years of history, the brand has remained a hidden jewel in the Habanos portfolio, only available to the most expert French Habano lovers. Its main new releases have been presented at Regional Editions, up to four in the last decade, and once again, exclusively for the French market.

All the Habanos of the Quai D’Orsay brand are made Totalmente a Mano con Tripa Larga-  Totally by Hand with Long Filler-  with selected leaves from Vuelta Abajo* – the best tobacco-growing region in the world – in Pinar del Río*, Cuba*.

* (D.O.P.) Protected Denomination of Origin

Successful trials lead IMEX in Frankfurt to fully-fledged roll out of Zenvoy networking service

March 21, 2017

Successful trials lead IMEX in Frankfurt to fully-fledged roll out of Zenvoy networking service
Continuing its drive to enable buyers and exhibitors to make the most of networking opportunities, IMEX in Frankfurt has partnered with networking specialists Zenvoy to make it easier for attendees to meet even more like-minded people at the show.

The introduction of this new service at IMEX in Frankfurt follows a pilot test a year ago and its successful introduction and roll-out at IMEX America in October 2016.

Carina Bauer, CEO of the IMEX Group said; “We’re always interested in partnerships and collaborations with innovators who can bring new concepts to market – everyone from education designers to event tech developers. When there’s a clear benefit to an important audience, in this case meetings and events planners, then we like to conduct a small, manageable trial and, if the results are sound and the feedback’s good, then we tend to move quickly to a formal roll-out and launch. Zenvoy’s a great example of that process.

10,000 introductions to date
“Zenvoy creates networking opportunities not only at the show but long afterwards. After facilitating 3,000 plus introductions before and during IMEX America, over 10,000 introductions have now been made for IMEX America buyers and we have an IMEX America community with more than 1,300 active users.

”Helping our clients make powerful connections with the right people is now built into our mission. New partners with fresh new ideas, such as Zenvoy, help us keep that target in plain sight.”

Meaningful connections
Devan Chauhan, Assistant Manager – MICE & Leisure, at Globe Forex & Travels Ltd was a Hosted Buyer at IMEX America 2016. He says, “In this era of digitization, Zenvoy is an awesome platform for digital contact exchange and networking, allowing users like me to contact professionals of the same field. I am really happy with it and would like to continue to take its services in future.”

Zenvoy achieves results for IMEX by inviting pre-registered hosted buyers and visitor buyers to opt-in and complete a confidential profile. It then uses intelligent data profiling software to analyse and match each person with others with similar business profiles including job title, nature of business and number of years in the industry. Like-minded individuals are then invited to connect online or arrange to meet face-to-face at the show during lunch breaks or at the end of the day.

Leo Gestetner, Co-Founder and CEO of Zenvoy commented; “The service and the data are entirely private, meaning attendees are assured of complete discretion and the introductions are specific to IMEX in Frankfurt. There is no downloading, swiping, searching, hunting or spamming. Zenvoy turns IMEX from a 4-day event to months of networking!”

#IMEX17 #IMEXFrankfurt #MICEnews #MICEblog

Association of Executive Search and Leadership Consultants (AESC) Announces 2017 Appointments to its Council of Europe and Africa

March 21, 2017

Association of Executive Search and Leadership Consultants (AESC) Announces 2017 Appointments to its Council of Europe and Africa
London, March 2, 2017 – The global Association of Executive Search and Leadership Consultants (AESC) today announced new appointments to the AESC Council of Europe and Africa, which consists of elected officers from AESC member executive search and leadership consulting firms from across the European and African continents.

Ineke Arts, Partner at Hoffman & Associates/ IIC Partners and based in Brussels, will serve as Council Chair. Emanuela Aureli, Consultant at Spencer Stuart and based in London, will serve as Council Vice-Chair, while Andrew Kris, Founding Partner at Borderless and based in Brussels, will serve as Council Secretary and Treasurer. Krista Walochik, President at Talengo/ The Global Community for Leaders (TGCL) and based in Madrid, will serve throughout 2017 as Council Chair Emeritus.

In addition, AESC would like to welcome the following new members of the Council of Europe and Africa: Klas Mårtenson, Partner & Chairman at Signium and based in Malmo; Jonathan Morgan, Consultant at Saxton Bampfylde/ Panorama Search and based in London; Martin Schubert, Partner at Eric Salmon & Partners and based in Frankfurt; and Kristen Smit, Managing Partner at Boyden and based in Paris.

The AESC Council of Europe and Africa plays a critical role in ensuring the highest standards in the executive search and leadership consulting profession throughout markets based in Europe and Africa. AESC members commit and adhere to a stringent Code of Professional Practice, bringing strategic and trusted advisory services to organizations worldwide.

Ineke Arts, AESC Europe and Africa Council Chair, commented: “It’s an honor to take on the responsibility of Chair of the AESC Council of Europe and Africa. AESC regional councils as well as our global board of directors work stringently to ensure AESC membership is comprised of only the best executive search and leadership consulting firms throughout the European and African continents. By virtue of selecting an AESC member, client organizations in Europe and Africa and beyond can reap the benefits that only a trusted advisor can deliver. The best organizations work with the best firms: members of AESC.”

Karen Greenbaum, AESC President and CEO, commented: “AESC has a critical role to play in continuing to help client organizations achieve success through optimizing their ability to attract, retain and develop the strongest leaders. Our regional councils ensure the strength and deep expertise of our membership. I would like to thank our regional councils for guiding AESC membership as we provide clients around the world the knowledge and strategic business advantage only trusted advisors can deliver.”

2017 AESC Council of Europe and Africa:
Chair – Ineke Arts, Partner, Hoffman & Associates/ IIC Partners – Brussels
Vice Chair – Emanuela Aureli, Consultant, Spencer Stuart – London
Secretary and Treasurer – Andrew Kris, Founding Partner, Borderless – Brussels
Chair Emeritus – Krista Walochik, President, Talengo/ The Global Community for Leaders (TGCL) – Madrid
Paul Benson, Regional Market Leader, Europe Middle East & Africa, Global Industrial Market, Korn Ferry – London
Richard Boggis-Rolfe, Chairman, Odgers Berndtson – London
Dorota Czarnota, Country Manager, Russell Reynolds Associates, Inc. – Warsaw
Ian Day, Chair, Quality & Compliance, Cornerstone International Group – London
Bernhard Dedenbach, Partner & Founder, BD Associates / Partners to Leaders – Luxembourg
Anton Derlyatka, Senior Partner & Managing Partner of Talent Equity Ventures, Ward Howell – Moscow
Kieran Duff, Partner, MERC Partners/ IIC Partners – Dublin
Petra Gerstner-Berggren, Managing Partner, Global Sector Leader – Retail & distribution services, Stanton Chase – Bad Homburg
Peter Gullström, Founder & Managing Partner, Headlight International AB – Stockholm
Michael Herst, Partner, Osprey Clarke / Penrhyn International – London
Gerard Ketelaar, Managing Partner, Quaestus Executive Leadership – s-Hertogenbosch, Netherlands
Klas Mårtenson, Partner & Chairman, Signium – Malmo
Jonathan Morgan, Consultant, Saxton Bampfylde / Panorama Search – London
Priscilla Motte, Managing Partner, BHC – Paris
Jan Olsson, Senior Consultant, Lisberg – Malmo
Marc Pagezy, President & Managing Partner, Eurosearch & Associés / ECI Group – Paris
Filippo Rinaldi, Consultant, Management Search S.r.l. – Milan
Jean-Philippe Saint-Geours, Partner, Leaders Trust/AltoPartners – Paris
Martin Schubert, Partner, Eric Salmon & Partners – Frankfurt
Timothy Sheffield, Founder & Chairman, Sheffield Haworth – London
Kristen Smit, Managing Partner, Boyden – Paris
Luis Urbano, Regional Managing Partner, Heidrick & Struggles – Madrid
Eelco van Eijck, Managing Partner, Amrop – Amsterdam
Celeste Whatley, Chief Operating Officer, TRANSEARCH – London

 

#AESC

Khiri Travel Announces New Eco Tours in Thailand and Indonesia

March 21, 2017

Khiri Travel Announces New Eco Tours in Thailand and Indonesia
New community and nature based experiences in Phitsanulok, Loei, Chiang Khan and North Lombok revealed ahead of ITB Berlin

Khiri Travel will unveil two new community and nature based tour experiences in northern Thailand and North Lombok at ITB Berlin. The emphasis is on unique insights into lesser-known corners of popular destinations, with the trips giving flexible options, depending on budget and interests.

In Thailand
Continuing its mission to reinvent tourists’ perceptions of Thailand, Khiri Travel will introduce its “Hidden Gem: Phitsanulok to Loei & Udon Thani” 4D/3N trip at ITB.

In it, guests enjoy a trip to Phra Buddha Chinnarat in historic Phitsanulok and a trip to Phu Hin Rongkla a former 1970s communist stronghold in the mountains and the strange Suan Hin Pha Ngan geological karst formations.

There’s a bicycle ride to a weaving village, lunch in an eco farm and overnight in Chiang Khan, a teakwood settlement with narrow lanes on the southern bank of the Mekong river overlooking Laos. Guests have the option of staying in a Thai-style villa with pool overlooking the Mekong or a chic hotel in town beside walking street.

From there guests can travel on to Vientiane and Luang Prabang in Laos or on to Udon Thani via Phu Pra Bat historical rock formations for air connections.

In Lombok, Indonesia
Khiri Travel Indonesia is launching a two-day community based experience combining Sembalun*, North Lombok, the gateway to Mt Rinjani and the Gili islands of East Lombok.

Guests ride a bicycle through verdant fields in Sembalun to a weaving village for coffee and a chance to listen (and play) traditional gamelan music, then ride through a bamboo forest to see a community school where the emphasis is on learning while playing.

The trip then takes guests to East Lombok for overnight camping on a deserted island in the eastern Gili islands. The Khiri guide takes guests by boat to a mangrove conservation area on Gili Petagan, to a remote beach on tiny Gili Layar and on to Gili Kondo for overnight camping.

In the morning enjoy snorkeling, beach exploration and relaxing followed by a beach barbecue then back to the mainland.

Visit Khiri Travel at ITB Berlin at Hall 26 B, Stand 226 to find out more about new travel experiences in Indonesia, Thailand and around Southeast Asia.

*  The Khiri Travel bicycle rides in Sembulan were developed as part of GIZ-SREGIP, a German-Indonesian cooperation project. Khiri Travel shares its best practices through GIZ-SREGIP to community partners to improve their knowledge on how to develop the trip with consideration of environment, local culture and visitor satisfaction levels.

INTERNATIONAL CITY TOURISM SUMMIT

March 21, 2017

INTERNATIONAL CITY TOURISM SUMMIT
Time for Destination Marketing Management Organisations?

The Destination Marketing Organisations (DMOs) are facing new challenges. The need to strategize their future and their own existence is real. During the last European Cities Marketing meeting in Gdansk, a record number of 170 delegates from European cities, together with industry thought leaders, shared ideas and insights on how to create best value for the city, the industry partners and the visitors.

The future of the DMO
Keynote speaker, Frank Cuypers, Senior Strategist at DestinationThink.com began with fundamental questions and statements: “Marketing is about value. Why do cities want visitors? Because they create economic value that creates jobs. It is not just about money, but about quality of life. How to add value for your people and your visitors? Why is there (still) too many concern about volume? We forget that the tourist can also add value to your destination. Tourism is about emotions and you remember your experiences when you are sensitively touched.”
Roger Carter, CEO of TEAM Tourism Consulting and also keynote speaker shared his vision of DMOs as key organisations within their own field: “leaders of the destination community, guardian of strategic direction and catalyst of competitiveness.”
Tackling the future of the DMO, Cuypers added: “There is hope if DMOs find and/or rethink their scope. Destination promotion happens through destination stories told by many. Destination stories are a direct result of the destination experience.” He then concluded: “DMOs should undercover their place DNA (climate, environment, economy, history, people, culture, geography), and then brand their destination accordingly. Your destination’s DNA combined with the projection of your destination gives what is perceived by potential travellers.”

Time for Destination Marketing Management Organisations?
Keynote speaker Chris Fair, President of Resonance Consultancy advocated the attendees from 65 different cities to turn into DMMOs (Destination Marketing Management Organisations) to keep up with the tourism trends.
“The goals that DMOs have historically pursued now threaten their future relevance and even existence. As tourism continues to grow, DMOs must shift resources from marketing to management in order to balance the interests and benefits of tourism with those of the local communities they serve.” said Fair, who also continued: “As locals, visitors and digital channels become the primary means of place based communication, DMOs must shift from traditional marketing to management to promote their destination.”
Indeed, DMOs are the only organisations within a city structure that have the capabilities, capacities and funding to focus on developing and managing the experiential quality of a city. With this in mind, Chris Fair emphasised the key steps that DMOs should follow to become DMMOs. First, there is a need to engage the community in the planning process, then to distribute the impact and benefits of tourism to the wider region, to develop quality of life enhancing product and program afterwards, to organise to support and develop initiatives, and finally to manage and monitor destination experience.

The future is digital
Nick Hall & Emil Spangenberg pushed ECM members to the wall to redefine their biggest challenges but also to indentify solutions by asking themselves the right questions. With just 20 minutes to define four key challenges, and 20 minutes to solve four set by others, the session saw a mix of CEOs, Research, Marketing and Digital Directors getting to work on the most significant topics related to Leadership and Digital First as well as Content and Creativity. These priorities were previously identified in the #DTTT’s Transformation Research Report ran in partnership with ECM. More can be find on: http://thinkdigital.travel/opinion/32_dmo_challenges

Meet. Share. Grow.
Eight member cities (Aalborg, Amsterdam, Brussels, Copenhagen, Dublin, Ghent, Paris and Tel Aviv) as well as two countries (Germany and Poland) highlighted their innovative approaches in Presentations, City Showcases and Inspiration Lounges. From the implementation of new strategies to technological innovation, through value creation and the impact of terrorism, attendees were offered many chances of learning from their peers.

Speaking about the meeting, Ignasi de Delàs, European Cities Marketing’s President, said: “As always, exchanges between members were at the heart of this European Cities Marketing Spring Meeting in Gdansk. Together, we searched for new models and modes for the future of the DMOs and I’m pretty sure everyone went back home with new ideas and challenges. The most significant one to me was the Destination Marketing Management Organisations (DMMOs) model that really emphasizes the importance for DMOs to shift from traditional marketing to management to promote their destination.”

Another key moment of the ECM Spring Meeting was Lech Wałęsa (former President of Poland and co-founder of the “Solidarity” movement that began the dismantling of the old communist Poland in the summer of 1980) welcoming the seminar attendees with a very emotional speech. Everyone felt honoured to meet and listen to such a legendary leader.

The seminar was coordinated by Peter Rømer Hansen, Founder and CEO of Rømer Agency and moderated by Philippe Vignon, CEO of Geneva Tourism & Conventions.

The next ECM meeting will for the first time be an International Conference, and will take place in Dubrovnik, Croatia, on May 31-June 3, 2017. Focus will be on “The New Normal: DistURBANce in Travel”.
More information and registration will be available soon on http://www.europeancitiesmarketing.com

Neue Europa-Chefin bei Aparthotels Adagio

March 21, 2017

Neue Europa-Chefin bei Aparthotels Adagio
Anja Müller ist Director of European Operations

München, 17. März 2017: Adagio Aparthotels, europäischer Marktführer für Serviced Apartments, begrüßte zum Jahreswechsel eine neue Leiterin für den Geschäftsbereich Europa. Anja Müller übernimmt die operative Leitung der europäischen Aparthotels Adagio und ist seit 2. Januar in der Unternehmenszentrale in Paris tätig.

Anja Müller bringt über 20 Jahre Erfahrung in der Hotel- und Tourismusindustrie mit. Als einer der Directors Hotel Operations Europa war sie mitverantwortlich für das Europageschäft der InterContinental Hotels Group. Zuvor leitete sie das Holiday Inn Open Lobby Programm mit Fokus auf Brand Management und Marketing. Von 2012 bis 2015 war sie Director Hotel Performance Support Central- North and East Europe und in dieser Position verantwortlich für die Hotels aller Marken der InterContinental Hotels Group.

Anja Müller erklärt: „Der europäische Aparthotel-Markt ist sehr spannend. Adagio setzt sich zum Ziel, sein Netzwerk bis 2020 auf 150 Häuser auszubauen und so den Status als europäischer Marktführer und globaler Innovator zu stärken. Der Standort Deutschland spielt in diesem ehrgeizigen Wachstumsplan eine entscheidende Rolle. In München betreibt Adagio zwei Häuser. Je ein Aparthotel in Köln und in Berlin sowie die jüngste Neueröffnung in Frankfurt ergänzen das Portfolio. Weitere Eröffnungen, z. B. in Bremen, sind in der Planung für die nächsten Jahre.“

APCO AM&GA attendance at an all time high in Dubai

March 21, 2017

Professional Congress Organisers from across the globe came together in Dubai for the 2017 IAPCO Annual Meeting and General Assembly.

Hosted by Dubai-based IAPCO member company Meeting Minds Experts, and supported by Dubai Business Events (DBE), this landmark event celebrated the highest recorded attendance for an IAPCO Annual Meeting taking place outside of Europe, with 115 delegates from over 30 countries participating. The meeting took place from February 16-19, at Hyatt Regency Dubai Creek Heights.

Dubai is the first city in the GCC region to host the IAPCO meeting and General Assembly, now in its 48th year. The successful event was themed around ‘Leading the Future, Creating Opportunities’, and over the course of three days, industry leading lights took to the stage to discuss both the opportunities and the challenges facing the modern conference and convention industry.

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “We are extremely honoured for the opportunity to host an event of such a calibre and welcome members of IAPCO to the city we fondly call home. This further strengthens Dubai’s profile as a premier international business event destination and highlights the emirate’s diversified offering-comprising global connectivity, state-of-the-art facilities, first-class infrastructure, and great hospitality-to key stakeholders who shape the business events industry.  As our reputation of being a dynamic host city for business events grows, we anticipate further growth in the number of visitors to the emirate in line with Dubai’s Tourism Vision for 2020 and the UAE Vision 2021.”

The IAPCO 2017 programme was packed with inspiring and informative keynotes, lively debate sessions, a destination teamwork challenge and the Driving Excellence Awards Ceremony celebrating the achievements of IAPCO members.  Of course, there were plenty of opportunities for networking, as well as treating guests to Arabia’s famous hospitality with a desert Bedouin experience and other social occasions with a local flavour.

Commenting on the meeting, Jan Tonkin, said: “This year’s annual meeting and general assembly offered a unique platform to discuss the all-important quality standards we strive to achieve globally, and to network with other like-minded partners in an environment that is more than collegial. Attendees were made privy to best practice in addition to witnessing outstanding presentations from experts who stimulated each to think differently.

 

#IAPCO #MICE #NEWSBlog

International arrivals in Europe on fourth quarter of 2016 are increasing

March 21, 2017

International arrivals in Europe on fourth quarter of 2016 are increasing, boosted by long haul travellers

The latest results from the Air Travellers’ Traffic Barometer* produced by European Cities Marketing and ForwardKeys highlight a recovery for International arrivals in Europe on Q4 2016, marked by Intra European flows’ return to flat performance and good progress of long haul travellers.

Number of long haul travellers increased by 3.9% in Q4 2016 compared to Q4 2015
All International arrivals in Europe grew by 1.4%, especially fuelled by the surge of North America while Intra European flows stalled. The more beneficial exchange rate of the USD vs. Euro and GBP could be behind this very positive performance. Central & South American regions show a highly positive trend helped by visa waivers to countries such as Peru since March or Colombia since January 2016, the two fastest growing countries in the region.
Intra European flows, accounting for 60% of arrivals in Europe as per ForwardKeys database, have returned to a flat performance after four consecutive negative quarters.
Asia & Oceania and Africa have interrupted the previous negative trend of Q2 and Q3 2016 vs 2015. This is most likely related to the comparison with a very troubled Q4 2015 in Paris. Concerns over security affected all of Europe, as combined trips among its cities are very popular for long haul visitors.

Booking situation depicts a positive scenario for Q1 2017 compared to Q1 2016
Chinese New Year is taking centre stage as a major trigger for Chinese travel, pushing Asia & Oceania share to 15%. Central & South America maintain their rising path in bookings, following a successful Q4 2016, while the drop in bookings issued from Middle East is considerable.

Top growing destinations regarding bookings for Q1 2017 are distributed throughout the continent
Among the top 10 European destinations, only Istanbul sees a delayed booking situation vs. last year. This is no doubt related to the pressing terror threats and attacks. Unlike in the previous barometer, top growing destinations are not so much related to a sand and seaside experience but display a more varied map of northern and southern cultural corners with cities such as: Madeira, Lisbon, Tallinn, Helsinki, Copenhagen, Stockholm, Madrid, Venice, Seville and Milan.

All ECM members have exclusive access to the complete European Cities Marketing-ForwardKeys Air Travellers’ Traffic Barometer with all the graphs and analysis.

*This analyse is based on Air Reservation Data propriety of ForwardKeys® as of December 31, 2016.
Perimeter: Includes air reservations made by passengers arriving in Europe and staying at least one night in destination, therefore excluding: “Transits”, “Day trips”, “One-way trips” and “Returns”.
Arrival period: 1 October – 31 December 2016 vs. 1 October – 31 December 2015
Booking situation for next quarter: 1 January – 31 March 2017 vs. 1 January – 31 March 2016 according to bookings issued as of 31 December 2016 and as of 31 December 2015.


%d bloggers like this: