ICC Sydney – Feeding Your Performance

Feeding Your Performance:
A Legacy Story for ICC Sydney
International Convention Centre Sydney (ICC Sydney) is driving economic development and delivering societal health and environmental benefits, according to a new study from University of Technology Sydney (UTS) released at IMEX Frankfurt today/overnight.

Launched in December 2016, Australia’s premier convention, exhibition and entertainment precinct has already established a network of 65 local farmers, directly and via co-op and boutique providores – all part of its unique Feeding Your Performance philosophy.

Through a new research partnership with UTS, ICC Sydney will continuously measure the economic and social impacts of this New South Wales regional focused food and beverage supply chain, and deliver annual updates.

UTS Business School Associate Professor, Carmel Foley, said ICC Sydney’s Feeding Your Performance program is an industry first approach that is already benefiting regional communities, delegates, its own people and the environment.

“Through its creation of a local supply chain, ICC Sydney is supporting significant employment opportunities and business growth across regional NSW. Its unique partnerships see the precinct working with suppliers from planting to plate, providing assured income and financial security. It is fantastic to see a major venue like ICC Sydney commit to supporting regional communities and their economic development.”

Geoff Donaghy, CEO of ICC Sydney, said the research project has been designed to track key indicators for convention centre success, including CSR objectives, host city economic impact, the economic impact on regional farming communities and delegate experience.

“For the first time in our industry, we are tracking the full impact a venue can have on its supply chain. We’ll be reporting on the success of our suppliers’ businesses, as well as the communities in which they’re located,” he said.

“Our Feeding Your Performance philosophy also creates a platform to showcase local suppliers to international audiences, and it highlights the importance and provenance through menus which deliver nutritious dishes packed with the best produce from across the State.

“By raising awareness around the importance of healthy, fresh and nutritious food for business, event and delegate success, we are not only improving the experience for our guests but seeking to drive behaviour change,” he said.

The ICC Sydney Feeding Your Performance Case Study is one of the first projects to be submitted to the Joint Meetings Industry Council (JMIC) Case Study Program, which is aimed at measuring the legacy impacts of the business events sector.

For more information, see the case study synopsis in the accompanying press kit which also includes farmer quotes and research statistics.

To find out more about ICC Sydney, visit http://www.iccsydney.com and to join the conversation, visit Facebook, LinkedIn, Instagram or Twitter.

#ICCSydney #Autralia #MICEnews #Tourism

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