Fusion of Old & New Taipei

Fusion of Old & New – Smart City Cultural-Creative New Concepts Asia’s Premier MICE City – Taipei

Germany’s MICE industry is among the world’s most advanced. To promote the first-rate MICE environment and tourism resources that Taipei has to offer, the Department of Information and Tourism (DOIT) of the Taipei City Government once again attended Germany’s IMEX this year, utilizing its Taipei Makes Perfection promotional theme, seeking to establish itself more firmly and capture interest in European MICE and tourism industry territory.  

Within Asia’s meeting and exhibition sector, Taipei City’s brand has now entered the mature period. Stellar achievements are enjoyed in both the international meeting and international exhibition segments. According to DOIT, in 2016 there was a total of 112 applications for sponsorship for the staging of international meetings, exhibitions, and incentive travel in the city, and in total approximately NT$9.7 million in sponsorship assistance was distributed. These various meeting/exhibition/incentive travel cases brought in almost 100,000 business and tourist visitors, creating approximately NT$3.2 billion in tourism value for Taipei City.

According to DOIT Senior Specialist Chuen-Huey Jiang, in regard to sponsorship for foreign nationals coming to Taipei to participate in international meetings, exhibitions, and incentive travel, this year a new sponsorship item has been specially added to the program – tickets for 4-hour tours on the city’s new double-decker sightseeing bus service. The comfortable open-top sightseeing buses take in all the city’s key attractions, enabling businesspeople from overseas easy touring of the city when they have free time away from their work tasks. Taipei has become one of Asia’s smart cities, with its meeting and exhibition sector becoming an e-intelligent industry. DOIT specially targets international personnel visiting Taipei for MICE events, providing them with Taipei Free Public WiFi Access network service. This free Internet-access service is available 24h, with no restrictions in terms of time or usage number, ensuring seamless global connection for travelers while visiting the city.

Asia’s MICE cities emphasize integration of their advantages and special characteristics, creating comprehensive tourism, meeting, and exhibition effectiveness. Taipei City possesses international-caliber professional exhibition and meeting/conference venues, and in recent years has integrated novel cultural-creative concepts to develop a splendid diversity of innovative facility options. Examples including Dadaocheng, an old-city district, Songshan Cultural and Creative Park, home to the Baroque Garden, Huashan 1914 Creative Park, a renovated heritage winery complex, and The Red House, a red-brick public-market complex over a century old. These cultural-creative venues use the unique ambience of heritage architecture and distinctive cultural elements, conveying the culture of the past in creating the innovation of the future. In turn, they are integrated with Taipei City’s unique tourism resources, providing visiting international professionals with a deeper and more wide-ranging experience, and helping to make Taipei the brightest “star of tomorrow” in the Asia MICE galaxy.
The 2017 Universiade, or World University Games, will be bursting onto the world stage in Taipei this August. A total of approximately 12,000 athletes and other international friends from 150 countries and territories are expected in Taipei for the grand competition. Taipei, as proud host, has specially designed tours that, in addition to the competition venues themselves, introduce the city’s scenic attractions and much more – for example, one tour introducing the local tea culture, another its classic landmarks, another the distinctive neighborhoods of its lane/alley grids, another its Chinese opera culture … and on and on. The 25 wonderful tours on offer for the city’s special guests encompass everything from the city’s scenic highlights and superb food to its unique culture and the vivid stories of its people, giving friends from around the globe the most in-depth Taipei experience.

For IMEX, fun and interesting “Bravo, Taipei!” interactive games were set up at the Taipei Pavilion. Each of the paper-based cultural-creative games had the Universiade as theme. Visitors could play one of three choices: a baseball “Nine-Palace Grid,” a basketball-hoop shooter game, or a ring toss. These presented participants with a mini-experience of Taipei’s dynamic sports culture, and visitors gave a large thumbs-up praising the attractiveness of Taipei’s cultural-creative merchandise. A lively and bustling atmosphere was created, with the enthusiasm of the participants drawing much attention to the Taipei stand.

“Taipei Makes Perfection, Greeting You with Great Venues & Gourmet Food.” Taipei’s comprehensive array of visitor-friendly perfections, from its superb cuisine to scenic delights, awaits you with open arms. The city’s hope is that every international professional who visits will be able to fully experience the city’s fusion of old and new, high-tech intelligence, gastronomic diversity, culture, and technology, coexisting in harmony to create the unique charms of this great Asian city – Taipei.

For related photos, please check:
https://drive.google.com/drive/folders/0B2DD0npgbvgeWlAzTWpPS1BqTnc?usp=sharing

 


#Taipei #MICEindustry #MICEnews

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