Sheep View 360˚ campaign wins at the World Media Awards 2017

Sheep View 360˚ campaign wins at the World Media Awards 2017
Sheep View 360˚, which saw the Faroe Islands enlist the help of its many (80,000) sheep to put the islands on the Google Street View map, recently won the top Travel & Tourism Award at the World Media Awards 2017.

With a budget of only $200,000, Sheep View 360˚ generated two billion media impressions and an estimated PR value of around $50 million. The campaign, in turn, shared the natural beauty of the little-known islands with the world, garnering support from countless destinations worldwide.

The campaign saw Faroese resident Durita Dahl Andreassen combine forces with Visit Faroe Islands to undertake a unique sheep-based mapping system to petition Google to put the destination on Street View, thus unlocking the Faroes’ hidden beauty. By mounting cameras on the back of sheep, which periodically captured 360˚ images as they wandered the hillsides freely, Durita was able to upload the pictures to Google maps, thus creating the unique ‘Sheep View’.

Nominated alongside Airbnb, Destination Canada, London & Partners and Marriott International, Visit Faroe Islands is thrilled to scoop the top award in the Travel & Tourism category.

The campaign has also won several other prestigious international awards in the USA, France, Sweden and Denmark.


#SheepView360˚ #Faroes #VisitFaroeIslands #MICENews #TourismNews

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