The May Fair Hotel Christmas Window Brings All Of Mayfair Community Together
Interactive luxury advent calendar designed to showcase some of the districts world-renowned brands
LONDON: Today, The May Fair Hotel reveals its collaboration with a range of local Mayfair businesses as it unveils its Christmas Window display in the form of an interactive advent calendar.
Uniting business partnerships across the Mayfair district, the calendar will go live on 1st of December, revealing the very best of Mayfair’s community including Temperley, La Perla and Sophia Webster who will all be offering a gift or store experience to guests of the hotel or members of the public each day. Members of the public will have the chance to win the selected gift each day using #AMayFairChristmas.
The Mayfair district continues to be an attractive destination for tourists and international shoppers and the concept behind The May Fair Hotel’s window design is to showcase some of the world-renowned brands within the Mayfair community.
The installation has been created in collaboration with renowned artist Terry Jackson. Well known for his unique and distinctive paper-cut art, Jackson’s previous Christmas window display has been featured within the top 10 in the world along with Claridge’s, Sak’s Fifth Avenue and Tiffany’s New York.
The elegant design, crisp white in colour, features a cityscape silhouette referencing London, with subtle hints to the time of year. The finished installation will be illuminated, giving definition to each layer as the light gradually radiates through. The final effect will be a stunning three-dimensional silhouette.
Inderneel Singh, Managing Director, The May Fair Hotel said “The May Fair Hotel has always been known for our designer windows during London Fashion Week. This year we’re excited to extend our window collaboration into the Christmas season, working with globally recognised brands all from the Mayfair district and welcome visitors to come and see the display and post on social media using the hashtag.”
Sophia Webster said, “This a great opportunity to bring the Mayfair community together during this special time of year, and we are proud to be a part of this innovative Christmas campaign with The May Fair Hotel.”
Nicole Farhi also said, ‘To celebrate such a wonderful time of year we are honoured to be partnering with the Mayfair hotel and collaborating with other business’s and brands within in our local community. We look forward to welcoming the lucky winner to our Conduit Street or Hamstead stores for a personal shopping experience and a £350 gift card to spend on our beautifully curated collections. Season’s greetings from the Nicole Farhi team’
Pickett stated, “We enjoy working with like-minded British brands who value the importance of customer service alongside a quality product. Edwardian Hotels London and Pickett (and the teams around them) are committed to making their customers and guests feel welcome, with a sense of belonging and an overall feeling of a special experience. We are delighted to be associated with the making of this advent calendar which Edwardian Hotels London are offering their customers as a thank you for their support over the year.”
Terry Jackson added, “For many, the hotel is a focal point of Mayfair and from a personal perspective it’s a fabulous space, with an international audience and a great opportunity to show case my work. Paper is a humble material, one of craft, provoking memories of wrapped presents and hand-written letters and the installation aims to preserve the comfort and romance of the home Christmas and hopefully inspires gift ideas for loved ones this holiday season.”
Alongside Sophia Webster, Nicole Farhi and Pickett, The May Fair Hotel has collaborated with luxury women’s fashion boutique Temperley London, luxury book store Maison Assouline, fine jeweller Stephen Webster*, one of the oldest pharmacies in the world Santa Maria Novella, Italian intimate apparel La Perla, highly-regarded skincare specialist Lisa Franklin*, chic hair salon FOUR London, contemporary art studio Gazelli Art House, French bakery and sweet maker Laduree, eye-catching shoe designer Aquazurra, luxury backgammon designer Alexandra Llewellyn*, cold-pressed juice café Raw Press, personal trainer Matt Roberts, alternative luxury fashion designer Chalayan, the newest jeweller to Mayfair Kat Florence, hand-crafted leather designers Passavant & Lee*, boutique perfumery Miller Harris, Italian intimate apparel La Perla, styling boutique Nails and Brows and the longest serving jewellery house in the world House of Garrard*.
Gifts inside the boxes can be won via social media on Instagram, whilst store discount vouchers will be available at the hotel reception and other prizes will be exclusively available to hotel guests. For your chance to win, post your favourite Christmas memory alongside your best image of the windows using #AMayFairChristmas.
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