AIBTM 2012 – EXHIBITION PREVIEW
AIBTM is the premier global exhibition for the U.S. incentive, business travel, meetings and events industry. AIBTM brings together the world’s meetings, incentive, business and corporate planners for three days of focused business. This year’s AIBTM America Meetings Week will be taking place from June 19th – June 21st and will deliver a fantastic range of unparalleled learning and thought provoking education, exciting networking opportunities and offer powerful business connections for attendees of the show.
AIBTM 2012, is expecting 20,000 pre-scheduled onsite appointments and there is a confirmed 71% increase in Group Co-ordinators over last year. The success of the inaugural event for exhibitors has led to 85% returning for 2012. Of these, 30% have increased their floor space significantly.
What’s New?
PCMA Strategic Partnership – AIBTM 2012 has signed a major strategic partnership agreement with PCMA (Professional Convention Management Association) and will be the only exhibition organiser recognised at this level by PCMA. As part of this exclusive partnership, PCMA is on track to deliver over 500 Hosted Buyers this year. The partnership with PCMA will also facilitate a ‘State of the Industry Debate’ where the sessions will include keynote speakers to talk about relevant cutting edge topics, as well as an “Executive Edge Programme” which sees PCMA’s partnership with leading business schools to provide industry-relevant MBA educational opportunities.
SITE Partnership – A major new partnership with SITE (Society of Incentive Travel Executives) is on target to deliver 100 incentive buyers. AIBTM will also run SITE’s Young Leaders Programme which is designed to build the next generation of motivational leaders by providing education and networking opportunities that appeal directly to the younger generation.
New to AIBTM – Business and Corporate Travel Sector – AIBTM is dedicated to providing Business travel products, services and solutions to an audience of budget holding executives. The enhanced partnership with ACTE (Association of Corporate Travel Executives) at this year’s show will deliver a dedicated educational track focusing on how industry professionals can make the most of face time while developing technology to best enhance the corporate travel experience.
ACTE Partnership – AIBTM 2012’s Partnership with ACTE will deliver significantly greater exposure to the Corporate & Business Travel Industry. This new collaboration with ACTE will provide an educational track of sessions relevant to face-to-face meetings in the context of business travel. ACTE’s focus will be on how industry professionals can make the most of developing technology to best enhance the corporate travel experience.
ICCA Partnership – This year, ICCA (International Congress and Convention Association) will present an educational track at the show for the first time. The ICCA Global Meetings track will feature two 90-minute roundtable sessions as well as a one-hour clinic where ICCA members will be able to provide personalised advice for planners.
MPI Partnership – MPI will deliver a series of education tracks which will cover the final installment of BVOM (Business Value of Meetings) which was launched in 2011 and supported by AIBTM.
CSPI Partnership – Convention Service Professionals (CSPI) and AIBTM will be working together in an enhanced partnership for the 2012 event. CSPI will help promote AIBTM through print pieces, presence on their website and e-newsletters and give recognition as a sponsor at their conference. CSPI (formerly ACME) is dedicated to fostering the spirit of collaborative success between convention centre sales professionals and their convention sales counterparts at regional destination marketing organisations.
Market Focus SPOTLIGHT on Europe – AIBTM 2012 is delivering a special Market Focus on Europe in which European exhibitors can benefit from a new networking opportunity to meet with Hosted Buyers who have a specific interest in hosting meetings and placing business in Europe. European Exhibitors will be able to meet with key U.S buyers during the hour long session. Hosted Buyers who have selected Europe as a preferred destination in their application to register will automatically have this networking hour in their pre-scheduled diary of appointments.
Increase in Hosted Buyer Group Coordinators – This year’s AIBTM has 71% more Group Coordinators signed than AIBTM 2011 and is still in pre-registration phase for the Hosted Buyer Programme.
New Exhibitors – AIBTM is delighted to welcome over 43 new exhibitors to this year’s show.
New Future Events Experience – Following a successful debut at EIBTM, the Future Events Experience run in conjunction with Newtonstrand, Sync Partners and RTE will be introduced at AIBTM 2012. Exhibitors will have the opportunity to showcase their latest technology or services to all attendees in an interactive experience on the show floor. The Future Events Experience allows attendees to play, touch, feel and experience the most cutting edge technology in an environment that demonstrates how technology will influence and play a major role in the future of the meetings and events industry.
Hosted Buyers
The AIBTM Hosted Buyer Programme is a unique component of the show, which provides top-level buyers an opportunity to meet with the exhibitors of their choice for focused one-on-one appointments. The programme hosts International Buyers from across the globe, regional meeting planners from North America and local planners from around the Baltimore and Washington areas.
Qualified buyers can benefit from the buyer-driven appointment system, opportunities to build their network of industry professionals and suppliers, dedicated educational sessions to expand necessary skills and knowledge, complimentary travel/accommodation, admittance to exclusive AIBTM networking functions including an exclusive Hosted Buyer networking evening at Baltimore’s new Four Seasons hotel (situated at the edge of Baltimore’s Harbour East waterfront) and events as well as access to two VIP Hosted Buyer Lounges.
The Hosted Buyer programme and applications are split by three categories, Corporate, Agency and Association. The different categories ensure that buyers are provided with a business and education programme, which is dedicated specifically to their business requirements.
The Hosted Buyers programme is specifically designed to allow flexibility for buyers attending ensuring each buyer has appropriate resources required to attend both the Education and Trade Show days. Buyers also have the option to stay an additional night so that they can take full advantage of the programme.
AIBTM will also reimburse parking costs for those who cannot accept accommodations as well as offer a 10% discount on AMTRAK off the lowest available rail fare to Baltimore, MD between June 16, 2012 and June 27, 2012
A list of AIBTM Hosted Buyers can be found at www.aibtm.com on the home page.
Networking
This year’s Hosted Buyer’s Ice Breaker will take place on Monday 18th June from 5:30PM to 7:30PM at the new Four Seasons, Baltimore and will provide Hosted Buyers at the show with an opportunity to network with others in the programme. The new and luxurious Four Season Baltimore opened up in November 2011 and has an impressive 256 rooms and suites with harbour, marina and city-scape views , 121 foot infinity-edged outdoor pool and 10,200 square foot spa.
The Welcome Reception will take place on Tuesday 19th June at Power Plant Live near the Wharf in the Inner Harbour area. The theme will be a “fun filled street party” in one of Baltimore’s liveliest hot-spots. A variety of restaurants and bars will be open to all AIBTM attendees and exhibitors including: Luckie’s Tavern, Luckie’s Liquors, Leinenkugel’s Beer Garden, Mosaic, Mex Tequila Bar, PBR Baltimore, Angels Rock Bar and Joe Squared. Each bar/restaurant will be offering an AIBTM special signature cocktail. Plus, entertainment will be provided by the exciting Who’s Bad: Michael Jackson Tribute referred to as none other than the ‘ the ultimate MJ tribute band’.
Sustainability
The Baltimore Convention Centre is committed to this initiative through the following operations:
The Baltimore Convention Centre (BCC) recycling programme is single stream. Attendees can put any materials into the one container: paper, plastic, aluminium cans. There are marked cans throughout the building and on the show floor.
The BCC has a cardboard bailer to condense materials to be recycled
Food waste is recycled through the Somat machine.
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MARKET FOCUS SPOTLIGHT ON EUROPE AT AIBTM DELIVERS GREAT RESULTS FOR ALL
July 10, 2012MARKET FOCUS SPOTLIGHT ON EUROPE AT AIBTM DELIVERS GREAT RESULTS FOR ALL
Following on from AIBTM, feedback has confirmed that the first ‘Market Focus SPOTLIGHT on Europe’ session, which took place during the show delivered on its business objectives for the participants.
The one-hour session was organised as a direct response to the AIBTM 2011 post-show research, which confirmed that 63% of Hosted Buyers have a direct interest in placing business internationally.
Dagmar Kloudova, Association Meetings, Prague Conventon Bureau commented “I really appreciated the opportunity to meet with buyers interested in our market through this relaxed networking event. It was very effective and productive time. Great idea, thank you!”
Hosted Buyer, Carole May, HPN Global comments, “AIBTM 2012 was the right choice for advancing my career this year. Not only did I have the opportunity to meet, face-to-face with many vendors I do business with, I was able to schedule time with hotels, DMC’s and CVB’s who I want to learn more about. The last morning of the show, the European market vendors hosted a networking breakfast. There was a draw for several great prizes and on the last fabulous prize that includes airfare, I heard my name! It was the cherry on top of an exceptional learning and networking experience. Yes, I’ll be back next year”.
Market Focus SPOTLIGHT on Europe exhibitor, Danielle Serronico, Business Development – North America, London & Partners commented, “London is currently under countdown to inspire the world once more with the opening of the Olympic Games and the Paralympic Games. It was great to see old and meet new customers during AIBTM”.
As a result of the success, AIBTM plans to deliver the next ‘Market Focus SPOTLIGHT’ session at AIBTM 2013, which will be hosted by Choose Chicago at McCormick Place from 11th – 13th June 2013. For more information please visit www.aibtm.com
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Tags: AIBTM, AIBTM 2012, Business Development, Carole May, Choose Chicago at McCormick Place, Danielle Serronico, Hosted Buyer, Hosted Buyer Carole May HPN Global comments, HPN Global comments, MARKET FOCUS SPOTLIGHT ON EUROPE, Market Focus SPOTLIGHT on Europe exhibitor
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