Posted tagged ‘AIME 2012’

AIME 20th anniversary

March 14, 2012

20th anniversary and still going from strength to strength

21 February 2012: The organisers of the 20th anniversary Asia-Pacific Meetings & Incentives Expo (AIME), which opens today at the Melbourne Convention and Exhibition Centre (MCEC), are expecting a successful two-day event with preliminary figures looking positive.

With more than 500 Hosted Buyers set to attend AIME 2012, organisers are expecting at least a 15% increase compared to 2011 and 51% of these buyers will be new to AIME in 2012.

Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said that this is a good result for the show and great news for exhibitors who regularly attend AIME.

“We have a number of exhibitors who return to AIME year after year and it is important for them to establish new contacts and renew their ongoing relationships. The overall numbers are strong and we are pleased that we have brought so many new Hosted Buyers to AIME 2012,” Ms de Swart said.

Figures released yesterday are positive with 3736 pre-registered visitors set to attend AIME 2012 which will be an increase on last year’s figures.

Ms de Swart said that while the numbers are impressive it is too early to tell what the final results will be and reminded exhibitors to make sure they reach out to visitors and make the most of all opportunities to establish new contacts at AIME.

“These figures are preliminary, but we are expecting a good turnout of quality visitors. AIME is a busy time for all exhibitors but I would recommend remaining open and aware of visitors on the show floor because a valuable contact may drop by your stand at anytime,” she said.

“This year we have added the Exhibitor Networking Drinks to the Tuesday afternoon program and this is another good opportunity for exhibitors to mix with buyers and visitors in a more relaxed atmosphere.”

779 exhibitors are booked to attend AIME 2012 and the show floor will be larger, taking up 5,778 m². There are 206 new exhibitors this year including big brand names such as Marriott Hotels and American Express Meetings and Events.

Sally de Swart said that she is looking forward to a successful event and expects the show floor to be buzzing throughout the two-day show.

AIME, which is owned by the Melbourne Convention + Visitors Bureau (MCVB) and run by RTE, will take place on the 21 and 22 February 2012 at the MCEC.

For more information about visiting AIME 2012, visit

AIME 2012 | Smart Phone App

February 13, 2012

AIME 2012 launches Smartphone App

13 February 2012: Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME), Reed Travel Exhibitions (RTE), today launched its official Smartphone event application with ShowGizmo.

Registered visitors, exhibitors and media attending the show in Melbourne on the 21 and 22 February 2012 can download the event app for free starting today.

The introduction of AIME’s ShowGizmo Smartphone application for the 20th anniversary show is a move designed to keep attendees up-to-date on everything taking place by allowing them to plan their time, access AIME’s program, exchange information and collect brochures, make connections, receive real time alerts and news, before, during and after the event, all in the palm of their hand.

Sally de Swart, RTE Director for AIME, said the introduction of the ShowGizmo app was a great opportunity to utilise technology in a meaningful business context.

“Apps are widely used in our everyday lives, so it’s not a big leap to see the potential within the event context. Up until now the only option at exhibitions was to exchange business cards and collect literature – the ShowGizmo app means information can now also be shared digitally which may be more convenient for some attendees,” Ms de Swart said.

ShowGizmo is free to all AIME registered attendees with Android, Blackberry and iPhone devices. All they have to do is download ShowGizmo from the devices app store or download at and enter the event password ‘aime2012’.

ShowGizmo Marketing Executive Josh Dry explained that the use of Smartphones will make it easier to get value out of event participation.

“We’re not far away from the time when the only thing attendees will need to remember to pack when they go to a tradeshow or conference is their Smartphone. Using these clever little devices will free up time and make it much easier to get full value out of their participation, so attendees can concentrate on the important things such as networking and doing business,” Mr Dry said.

AIME will be held on 21-22 February 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Melbourne, Australia. Visitors can pre-register online for free at or pay $22 on the door. Pre-registration closes at 5pm on Monday, 20 February.

For more information about AIME 2012, visit

AIME – Melbourne Australia 21-21 February 2012

February 10, 2012

AIME – Melbourne Australia 21-21 February 2012

MEDIA RELEASE | New social events spice up AIME 2012
18 January 2012: Organisers of the Asia-Pacific Incentives & Meetings Expo (AIME) have refreshed the show’s social program this year and are offering new networking opportunities on and off the show floor.

Building on popular annual events such as the official Welcome Reception, AIME is holding a new Tuesday night event, “Nightcap Networking”.  The show floor will also be opened up for Exhibitor Networking Drinks on the first day, Tuesday, 21 February, between 4:30pm and 6pm, giving attendees more opportunities to network with potential and existing business contacts.
Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said the focus of the show is on doing real business and networking events are an important part of this.
“AIME is renowned for its social events and we are very excited to be offering these new networking opportunities at the 20th anniversary show. Our attendees really look forward to catching up with past business contacts and of course making new ones each year,” Ms de Swart said.
“As many of our attendees are from out of town, the social events provide a relaxed atmosphere for attendees to mingle, while showcasing Melbourne as a five-star, creative events destination.”
From 4:30pm on the first day of AIME, the show floor will be opened up allowing attendees to mingle with exhibitors they otherwise may not get a chance to meet due to appointment schedules.  Exhibitors are encouraged to arrange some form of hospitality during this time to entice visitors and Hosted Buyers to their stands to network and conduct business in an informal manner.
Later that evening, AIME’s newest social event, Nightcap Networking, will take place from 9 -11pm at the Australian Centre for Contemporary Art (ACCA) in Southbank, and will be hosted by the Melbourne Convention + Visitors Bureau (MCVB) and the Atlantic Group.  The event will be reminiscent of a classic, New York speakeasy, where only the elite drink and socialise. This year the presentation of the 2012 AIME Awards, recognising the best stands and outstanding contribution within the industry, will take place at this event.
MCVB has also announced details for the acclaimed AIME Welcome Reception. The highly anticipated event, which takes place on the Monday night, will be held at one of Melbourne’s newest and most opulent venues, the Melbourne Pavilion in Flemington, the inner-city suburb that is home to the world-famous Melbourne Cup Carnival.
This year’s theme centres on Melbourne’s nightlife and will give delegates a taste of the city’s mysterious laneways and sophisticated roof top bars; Melbourne truly comes alive when the sun goes down.
Karen Bolinger, MCVB’s Chief Executive Officer, said each year over 2000 industry members from around the world come together at the Welcome Reception, making it a highlight on the annual event calendar for the global meetings and incentives industry.
“This year’s Welcome Reception is set to start AIME off with a bang in its 20th year and will feature a 12-piece big band, an illuminated oyster and vodka bar and Imperial Chinese kitchen,” Ms Bolinger said.
“The Melbourne Pavilion is one of the city’s best kept secrets; located in a heritage-listed, industrial art deco building, its interior features contemporary architecture and design, right down to the lighting and furnishings, making it uniquely Melbourne, and a superb location for an event of this calibre.”
Tickets to the Welcome Reception are AUD$110 and Nightcap Networking tickets are AUD$70 per person. Attendees can purchase the ‘AIME Party Package’ which includes entry to both events for AUD$150 – offering a saving of 20 per cent.    

Attendees are encouraged to book their tickets early to avoid missing out.

For more information, to pre-register as a visitor or to purchase event tickets, visit  

– ENDS –

Notes to Editor

Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel and the meetings and incentives industry.

The 12 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Exhibition for the Incentive Business Travel Market (EIBTM), Gulf Incentive Business Travel Market (GIBTM), Americas Incentive Business Travel Market (AIBTM), China Incentive Business Travel Market (CIBTM) and Business Travel Market (BTM).

RTE is a business unit of Reed Exhibitions. In 2010, Reed Exhibitions held more than 460 events in 36 countries bringing together more than seven million people from around the world generating billions of dollars in business.

Reed Exhibitions is owned by Reed Elsevier, the world’s leading provider of professional information and online workflow solutions.

For media enquiries contact:
Naomi Joyce
+61 (0) 2 9028 3592

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