Posted tagged ‘BBC’

Valuable solutions to key question ‘How to Remain Relevant’ to be revealed at IMEX Association Day

February 10, 2016

Valuable solutions to key question ‘How to Remain Relevant’ to be revealed at IMEX Association Day

Association executives from 40 countries will be discovering and developing solutions to the vital industry question – ‘how to keep your association relevant’ – to potential and existing members at this year’s IMEX Association Day. This unique annual event is taking place on Monday 18 April 2016 at the Sheraton Frankfurt Airport Hotel.
From the packed programme of discussions, presentations and networking they will gain valuable insights from peers and expert speakers about the ways that associations are tackling this issue, including demographic, financial and technological perspectives.
For the first time this year, the Day will open with a keynote session. The engaging speaker will be Charles Leadbeater, a leading authority on innovation and creativity who advises major internationally known organisations such as the BBC, Vodafone, Microsoft and Ericsson.
A number of the sessions have been designed and will be co-delivered by leading industry associations including ICCA  and ASAE: The Center for Association Leadership and the programme has been developed in conjunction with the International Association of Facilitators. After a networking lunch and the keynote speech, delegates will choose between four topics in each of the two afternoon sessions. The full day will conclude with relaxed drinks and dinner with invited industry guests at the popular Association Evening at the Marriott Hotel, Frankfurt.
As a result of a new partnership between the Association Management Companies Institute (AMCI) and IMEX, AMCI will for the first time hold a co-located educational programme, ‘Association Management Companies – A Focused Look at Challenges & Solutions!’, on the morning of Association Day. The programme is aimed at existing AMCI members and potential members.

Tina Wehmeir, CEO of the AMC Institute said, “We are delighted to have the opportunity to partner with IMEX to provide exclusive association management company-focused education on IMEX Association Day. We have assembled a powerful line-up of thought leaders to facilitate the transfer of knowledge based on years of experience working in the association management company industry.”

More than 300 association professionals who have registered as either a Hosted Buyer or a Visitor for the IMEX trade show are expected to attend the day which is exclusively open to association executives. The event’s host sponsors are the Marriott Frankfurt and Starwood Hotels & Resorts and its supporting sponsors are Business Events Australia, Vienna Convention Bureau, Jerusalem Conventions & Visitors Bureau  and Your Singapore.
Carina Bauer, CEO of the IMEX Group commented; “At Association Day 2015 we asked all participants during the opening plenary session “what is the biggest challenge associations face?” The resounding message was relevancy.Association Day 2016 is a unique opportunity for these dedicated professionals to come together with their peers and share experiences on such a vital subject. The comprehensive, highly collaborative programme will provide valuable answers to help them to tackle this major issue.
“This new partnership with AMCI is an exciting initiative for IMEX and we are very happy that AMCI and many of its international members will be joining us in Frankfurt. I am sure that AMCI members will take away valuable new knowledge and benefit greatly from the experience, not only the superb speaker sessions arranged for the morning and Association Day but also from visiting the IMEX show itself, with its extensive range of suppliers, education and networking opportunities.”

 

British Airways macht bei den Superbrands das Doppel

March 16, 2015

British Airways macht bei den Superbrands das Doppel
Auszeichnung als herausragendste Marke in zwei Kategorien

Frankfurt, 12. März 2015 – Die Premium Airline British Airways hat bei den diesjährigen Superbrands Awards in beiden Kategorien als beliebteste Business- und Consumer-Marke gewonnen. Nachdem sich die Fluggesellschaft bereits im letzten Jahr die Auszeichnung im Konsumentenbereich gesichert hatte, erhält sie in diesem Jahr als erste Fluggesellschaft überhaupt den Preis in beiden Kategorien. Google war 2008 die letzte Marke, der es gelang in beiden Kategorien zu gewinnen.

Mit der doppelten Punktlandung liegt British Airways vor Unternehmen wie Apple, Virgin Atlantic, Microsoft in der Kategorie „Business“ und vor Rolex, BBC, Microsoft und Nike in der Kategorie „Consumer Superbrand“.

Die britische Consumer Superbrand wird durch die britische Öffentlichkeit in einer nationalen Umfrage von 2.500 Erwachsenen gewählt. Die Business Superbrand hingegen von einem Gremium aus Marketingexperten und 2.000 Geschäftsleuten aus ganz Großbritannien.

Keith Williams, Executive Chairman von British Airways: „Wir möchten uns ganz herzlich bei unseren Kunden für ihr Vertrauen bedanken. Wir tun alles, um das Reisen für unsere Fluggäste noch angenehmer zu gestalten und freuen uns daher ganz besonders, dass dies durch die Awards bestätigt wird.“

Stephen Cheliotis, Chief Executive des Zentrums für Markenanalyse und Vorsitzender des Superbrand Rates, erklärt die Juryentscheidung: „British Airways hat ihre Marke kontinuierlich gestärkt. Mit dem Leitsatz ‚To Fly: To Serve‘ und ihrem Fokus auf exzellenten Service punktet die Airline bei ihren Kunden. Das Investitionsprogramm in neue Flugzeuge und moderne Lounges sowie die Einbindung neuer Technologien sind ein wichtiger Schritt um traditionelle Markenwerte mit Innovationen und neuen Produkten für die Kunden zu verbinden.“

Die Preisverleihung steht auch im Zeichen eines neuen Buchs, das ab 28. April im Handel erhältlich ist: Better By Design: Shaping the British Airways Brand von Paul Jarvis, Direktor des British Airways-Archivs, erscheint im Amberley Verlag, mit einem Vorwort von Keith Williams, Executive Chairman von British Airways.


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