Posted tagged ‘China Hotel Marketing Conference’

China Hotel Marketing Conference

May 26, 2017

China Hotel Marketing Conference:
How to Make the Most of a Hotel Strategic Alliance in China?

Senior executives from HUAZHU Hotels Group, Hilton China, Dossen International Group, and Vienna Hotels Group are scheduled to take part in the upcoming TravelDaily China’s China Hotel Marketing Conference, slated for next month in Shanghai.

The number of strategic alliances featuring hotel companies from China and their counterparts from foreign markets has risen over the past few years.
This collaborative route on the part of foreign brands is proving to be a preferential tactic for capitalizing on opportunities emanating from China, including the lucrative outbound travel pie. There is plenty to gain for local hotel organizations, too, from such alliances.

On one hand, hotel operators from China are looking at supporting their plans of multi-brand strategy and fast expansion by counting on a foreign hotel company’s expertise in maintaining operational standard for various star-ratings, and also areas such as loyalty programs. Chinese companies believe these partnerships would propel them to aptly deal with increasing demand for managerial, operational, technological and other resources as they scale up their operations. Limited operating experience in specific areas can certainly be overcome via such alliances as foreign entities have dealt with such issues over the years.

On the other, foreign brands, in addition to making China an integral part of their business plans and optimizing their investment strategy, are also benefitting from Chinese operators’ local expertise. They acknowledge the need to minutely scrutinize the preferences of travellers from China and accordingly have been running tailor-made service program to ensure that the highest guest service is delivered to Chinese guests via apt staff training, the amenities Chinese people prefer for their stay etc.

So going forward, what to expect from such alliances? How can the international brands better satisfy the localized and personalized needs of the Chinese consumers while maintaining their own respective brand propositions?

The upcoming China Hotel Marketing Conference (HMC), scheduled to take place in Shanghai (7-8 June, 2017), is going to feature senior executives from domestic and foreign hotel groups. The panellists:
● Elton Sun, Corporate Executive Vice President, HUAZHU Hotels Group
● Gloria Wang, President, Hampton by Hilton China
● Allan Cheng, Chairman and CEO, Dossen International Group
● Kevin Liu, Chief Brand Marketing Officer, Vienna Hotels Group

The 2017 China Hotel Marketing Conference is conducted in both English and Chinese. Simultaneous interpretation is available.


#MICEnews #MICEindustry #ChinaHotelMarketingConference #HMC

China Hotel Marketing Conference

May 3, 2017

Where do CEOs foresee Chinese hotel industry going?
TravelDaily China is set to host an intriguing session on the upcoming China Hotel Marketing Conference, featuring senior executives from BTH Hotels, New Century and Wyndham Hotel Group, about how to capitalize on emerging facets of the accommodation industry in China.

China’s accommodation industry continues to evolve, and what makes the ongoing development an intriguing one is the fact that hotel operators are dealing with prolonged slowdown in the Chinese economy.
Competition is another factor that makes the increasing fragmented lodging industry in China an exciting one to follow.
There are several multi-brand hotel groups operating today, and the battle today is being fought on numerous factors – based on location, room rates, brand recognition, quality of lodging, geographic coverage, service quality, guest amenities etc.

Hotel operators are in quest of expansion that results in profitability in the long-run, and for this they not only need to come up with an astute brand portfolio. But rather if the need of the hour is to diversify, then it has to be done diligently considering the emerging market for homestay, hostels and boutique hotels. There is a need to attract, train, retain and motivate qualified personnel to deliver in several areas of operations. Plus, operators need to manage renewal of leases for their properties on commercially viable terms after the initial lease terms expire. Also, the lodging industry is subject to fluctuations in revenues due to seasonality and national or regional special events. Plans need to be place to ensure key metric don’t get adversely impacted during uncertain periods.
So how are established Chinese hotel companies going about making prudent moves?

What opportunities and challenges will they face while extending their presence from hotel lodging to segments such as short-term rentals, long stays and co-working spaces?
TravelDaily China is set to host an intriguing session, “CEO Talk: The Extension, Integration and Transformation of Accommodation”, on the first day of 2017 China Hotel Marketing Conference to be held in Shanghai (June 7-8, 2017).

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