Posted tagged ‘Cities Marketing’

Mindfulness, interaction & common goals for TIC leaders – innovative ways to develop destination experience

October 31, 2016

Mindfulness, interaction & common goals for TIC leaders – innovative ways to develop destination experience

83 TIC managers and staff representing 49 leading European cities recently met in Dublin for the third edition of the TIC Expert Meeting to exchange knowledge and best practices on Tourist Information Centres (TIC).

The ECM TIC Expert Meeting is targeted to TIC managers and staff, whether they are ECM members or not. This initiative from European Cities Marketing (the only membership association strengthening city marketing in Europe with 100 cities onboard) is providing participants with an opportunity to improve their knowledge and also to share information on Tourist Information Centres with other destinations. For the third year in a row, the event was fully-booked showing once again the interest of TIC managers and staff in exchanging to improve their TICs.

Gabriela Schweinberger, International Business Coach and Consultant, hosted a workshop where attendees were divided into groups and given different problematic regarding TICs. This workshop was a platform for learning: attendees outlined common problems, goals and clients/visitors with nearly identical requirements. Together they searched for solutions and exchanged their experiences.

A panel discussion on mobile TICs (or itinerant TICs – Ed.) was also organised with Johanna Laxén, Tourist Information Advisor at Visit Helsinki and Federica Borini, TIC Coordinator at Turismo Torino e Provincia. Johanna described the mobile TIC system used during high season in Helsinki with staff walking around specific touristic areas providing maps and brochures to the tourists in need. While Federica explained that in Turin the mobile TIC system is used during events and volunteers help the tourists.

Last but not least, attendees were given the opportunity to work on personal development thanks to Buddhist monk Gelong Thubten who provided a masterclass on mindfulness. Did you know that you only need 10 minutes of meditation per day to feed your brain and it helps people overcome stress, develop greater mental focus and better interaction… which are important when you work in a TIC.

Richard Windischbacher, TIC Knowledge Group chairperson and TIC Manager at Graz Tourismus explained: “Tourist Information Centres are a source of inspiration for visitors in a city. The aim of our yearly event is to offer a mix of incentive and exchange opportunities for all the TIC experts’ attendees from large and small cities, from public and private organisations. The exchange of best practices, experience and know-how is the key to improve cities competitiveness. The TIC Expert Meeting allows attendees to benchmark themselves by learning about other TIC.”

The fourth edition of the TIC Expert Meeting will be held on October 26-27, 2017 in Budapest. Details will follow on European Cities Marketing website: www.europeancitiesmarketing.com

Istanbul CVB’s General Manager Joins Board of European Cities Marketing

June 11, 2015

Istanbul CVB’s General Manager Joins Board of European Cities Marketing

LONDON (11 June 2015) <strong>– Istanbul Convention and Visitor Bureau’s General Manager, Ozgul Ozkan Yavuz, has been appointed as one of the 14 members of the Board of European Cities Marketing in Annual Conference and General Assembly last week in Turin (3-6 June 2015).

Yavuz says: “I’m delighted to become a member of the Board of European Cities Marketing and look forward to sharing Istanbul’s experiences as a top international meetings destination and in turn learning from other European cities as part of ECM’s vision in sharing knowledge. This year’s ECM Annual Conference and General Assembly was on the theme of ‘Creating the city – How new events and infrastructure projects can change the image’ and we had a strong insight of the feedbacks on the combination of both events and investments and their effects on the city. ECM is a strong platform which can bring development in both city tourism and meeting industries.”
Istanbul CVB plays a key role in Istanbul’s rapid rise in popularity as a congress destination in line with the International Congress and Convention Association’s (ICCA) recent 2014 Rankings Report for Cities and Countries in which Istanbul maintains its top 10 position as a global congress destination. ICVB’s goal for 2023 is for Istanbul to rank in the top 5 convention destinations in the world and the top 3 in Europe. Istanbul was also recently named Best MICE Destination Europe at the Business Destinations Travel Awards after groundwork prepared by ICVB.

European Cities Marketing is a non-profit organisation improving the competitiveness and performance of the leading cities of Europe. ECM provides a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business via conferences, forums, knowledge groups and CEO events. It also provides essential research, insight and tools to bench-mark city performance; improve operational efficiency and make better business decisions. It is the only organisation to work with both the leisure and meetings industry and city marketing.

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