Posted tagged ‘CNTA’

ASEAN Targets Chinese Tourists at CITM 2012 in Shanghai

November 21, 2012

ASEAN Targets Chinese Tourists at CITM 2012 in Shanghai
BANGKOK, November 2012 — ASEAN Tourism and China will draw closer together at the China International Travel Mart (CITM) in Shanghai, November 15-18.

The China National Tourism Administration (CNTA) has provided ASEAN with two booths to boost bilateral tourism relations. ASEAN is keen to increase the number of Chinese visitors to the region as China’s economy continues to grow the fastest in Asia Pacific.
According to the UNWTO’s World Tourism Barometer report on the first half of 2012, ASEAN countries are some of the fastest growing tourism destinations in the world, with international visitor arrivals into Myanmar up 36%, Cambodia 26%, Singapore 12%, Philippines 12%, Vietnam 11%, and Thailand 8%.

China continues to be the biggest or fastest growing contributor of international visitor arrivals to most of those destinations.

The UNWTO reported that Southeast Asia as a region showed a 9% increase in arrivals compared to 4% for Europe, 5% for America, and 7% for Africa.

Specifically, between China and Southeast Asia, ASEAN Secretariat statistics show that Chinese tourists visiting ASEAN increased from 3.9 million in 2007 to 7.3 million in 2011. The annual rate of increase accelerated from 6.3% to 9% in the same period. With further implementation of the November 2010 ASEAN-China Air Transport Agreement, Chinese and ASEAN officials expect the rate of increase to grow faster.

“The latest forecasts we have are that China’s contribution to ASEAN’s international visitor arrivals will continue at an accelerated rate,” said Mr. Ma Mingqiang, Secretary-General of the ASEAN-China Centre (ACC) in Beijing.

China has caught up with the European Union as the biggest supplier of tourists to ASEAN. China and Europe now each supply around 9% of ASEAN’s total international visitor arrivals.

At CITM the ASEAN nations of Southeast Asia will emphasize the region’s proximity to China, increasing low cost carrier links and an abundance of new travel products suitable for China’s emerging middle classes.

To make the point, ASEAN Tourism will launch a dedicated Chinese language website in January 2013 (www.dongnanya.travel). ASEAN in cooperation with the ASEAN-China Centre, will also feature Southeast Asian tourism content on SinaWeibo.com, China’s largest social media platform.

While Chinese visitors have frequented ASEAN’s cities, shopping malls and theme parks for years, ASEAN beach resorts now see a clear demand from a younger Chinese demographic for beach holidays, formerly the reserve of Western tourists and more recently Japanese and Korean travellers.

During CITM, ASEAN Tourism representatives will promote the ASEAN Tourism Forum, which takes place in Vientiane, Laos, 17-24 January 2013. Some 1,600 delegates including 150 ASEAN tourism ministers and officials, 800 ASEAN exhibitors, 400 international buyers, 150 international and local media and about 100 travel trade visitors are expected to attend.

Visitors to CITM can find out more about destination ASEAN at booths 5E12 and 5E13 in Hall 5 as well as at individual ASEAN NTO booths.
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Further information
Visit www.asean-tourism.com

SUCCESSFUL ROAD SHOW DELIVERS REGIONAL HOSTED BUYERS TO CIBTM

July 11, 2012

SUCCESSFUL ROAD SHOW DELIVERS REGIONAL HOSTED BUYERS TO CIBTM
Dedicated education forums communicate the importance of CIBTM to the Meetings Industry in South China

The level of Hosted Buyers attending CIBTM (www.cibtm.com) from South China has increased by 100%, following a successful roadshow through Chengdu and Shanghai, which took place recently.
The roadshows were specifically tailored to communicate the importance of CIBTM (China Incentive, Business Travel & Meetings Exhibition) in supporting both inbound and outbound business for China’s Meetings Industry and to reach potential buyers who already work in the industry but do not realise they are part of it.

The first CIBTM forum was hosted in Chengdu, which is considered one of the top three potential meetings destinations (according to the latest industry report by CNTA). Over 100 meeting professionals attended the events, consisting of both buyers and suppliers from the region, who were keen to learn more about the ways in which CIBTM could help them develop their business objectives and what the event could do for their own career in the sector.

Phoebe Wu, Chengdu World Travel commented: “Chengdu has been very active in promoting MICE business although it’s still an emerging MICE city in China. We are looking for someone to lead us to enter into the market. After this forum we feel that Reed Travel Exhibitions is the right organisation to do that for us. All of the speakers they invited impressed us and brought us valuable guidelines and industry knowledge. We are looking forward to working with Reed Travel Exhibitions again.”

As the leading and largest international event for the business travel meetings, incentives, conferences and events industry in China and the wider Asia region, CIBTM is dedicated to promoting education as one of the key elements of the show. This year’s CIBTM will deliver cutting edge education for all levels available powered by leading industry associations such as ACTE, MPI, ICCA, SITE and PCMA. Attendees will also benefit from the opportunity to meet with some 200 exhibitors from the region and overseas within a powerful business forum as well as attend networking events.

To register go to http://www.cibtm.com/en/HB/

CIBTM 2012 takes place on the 12th-14th September 2012.

Join CIBTM on LinkedIn, Twitter and Facebook.


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