Posted tagged ‘Convention Association’s’

Istanbul has A Tale of Two Cities to tell at Meetings Show

July 10, 2015

Istanbul has A Tale of Two Cities to tell at Meetings Show

LONDON (July 2015) – The Istanbul Convention and Visitors Bureau (ICVB) is excited to have kicked off presenting Istanbul at the Meetings Show in London today at one of the world’s top shows for meetings, conventions and incentives to press, buyers, meeting and event decision-makers. Meeting with the press and buyers at a well-attended conference today, Istanbul CVB shared news and trends on Istanbul’s latest developments and investments, including up-to-date statistics, together with the bureau’s recent global marketing campaign. Istanbul CVB is taking place in Turkey stand J19.

Istanbul is very much the centre of attention globally, recently rising to the 5th most visited city according to MasterCard Global Destinations Cities Index 2015. It also continues to go from strength to strength as far as the international congress sector goes as illustrated by the International Congress and Convention Association’s (ICCA) recent 2014 Rankings Report for Cities and Countries in which Istanbul maintained its top 10 position as a global congress destination. Ranking 9th in the world in 2014 with 130 congresses, Istanbul has now held this top 10 position since 2010. Istanbul was also recently named Best MICE Destination Europe at the Business Destinations Travel Awards after groundwork prepared by Istanbul CVB.

Istanbul CVB has played a key role in a promoting Istanbul as destination with its metaphorical A Tale of Two Cities campaign. This project has been running successfully for the first half of this year, reaching an audince of 550,000 across 17 international meetings & Incentive publications across print and online channels globally. The campaign includes adaptations in the local languages, while maintaining a striking and identifiable brand image.

The number of congresses in Istanbul has risen by 280% during the past ten years and this increase is expected to continue as Istanbul CVB work towards making Istanbul one of the most desirable destinations in the world for the meetings industry. The goal for 2023 is for Istanbul to rank in the top 5 convention destinations in the world. Istanbul is a top 10 congress destination since 2010.

A magnet for dynamic and talented people from around the world, Istanbul is the ideal meetings and conventions destination with its vibrancy, modernity, top-notch infrastructure and enviable geographical position. Exciting up-and-coming infrastructure projects for Istanbul include a third airport for 2019 which will cater to 150 million passengers, making the city the largest airline hub in the world, and a new road tunnel under construction, the ‘Eurasia Tunnel’, which will connect Asia and Europe under the Bosphorus.

The Meetings Show is the must-attend event for the UK inbound and outbound meetings industry and, organised by meeting professionals for meeting professionals, it is focused around a large exhibition, networking opportunities and professional education. More than 5000 industry professionals and 400 global suppliers, including destinations, venues, hotels and industry suppliers, are expected to attend and there will be 80+ educational sessions and over 10,000 pre-scheduled meetings.
www.themeetingsshow.com

Istanbul CVB’s General Manager Joins Board of European Cities Marketing

June 11, 2015

Istanbul CVB’s General Manager Joins Board of European Cities Marketing

LONDON (11 June 2015) <strong>– Istanbul Convention and Visitor Bureau’s General Manager, Ozgul Ozkan Yavuz, has been appointed as one of the 14 members of the Board of European Cities Marketing in Annual Conference and General Assembly last week in Turin (3-6 June 2015).

Yavuz says: “I’m delighted to become a member of the Board of European Cities Marketing and look forward to sharing Istanbul’s experiences as a top international meetings destination and in turn learning from other European cities as part of ECM’s vision in sharing knowledge. This year’s ECM Annual Conference and General Assembly was on the theme of ‘Creating the city – How new events and infrastructure projects can change the image’ and we had a strong insight of the feedbacks on the combination of both events and investments and their effects on the city. ECM is a strong platform which can bring development in both city tourism and meeting industries.”
Istanbul CVB plays a key role in Istanbul’s rapid rise in popularity as a congress destination in line with the International Congress and Convention Association’s (ICCA) recent 2014 Rankings Report for Cities and Countries in which Istanbul maintains its top 10 position as a global congress destination. ICVB’s goal for 2023 is for Istanbul to rank in the top 5 convention destinations in the world and the top 3 in Europe. Istanbul was also recently named Best MICE Destination Europe at the Business Destinations Travel Awards after groundwork prepared by ICVB.

European Cities Marketing is a non-profit organisation improving the competitiveness and performance of the leading cities of Europe. ECM provides a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business via conferences, forums, knowledge groups and CEO events. It also provides essential research, insight and tools to bench-mark city performance; improve operational efficiency and make better business decisions. It is the only organisation to work with both the leisure and meetings industry and city marketing.

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