Posted tagged ‘Convention Edinburgh’

Make it Edinburgh

October 19, 2017

Make it Edinburgh
New innovative campaign set to bring business tourism events to life
In Scotland’s capital city

Edinburgh is ready to raise its global profile as the business tourism destination of choice for meeting and event planners with the launch of Make it Edinburgh, a landmark campaign celebrating the city’s unique position as a centre of excellence, innovation and heritage.

For the very first time in its history, Edinburgh’s diverse business tourism offering will be presented under a single, cohesive creative and digital strategy. The overarching strapline, ‘Make it Edinburgh’, ties together an integrated campaign that celebrates and promotes Edinburgh’s strongest sectors of industry, while providing compelling reasons to choose Edinburgh for future events.

Amanda Ferguson, Head of Business Tourism at Convention Edinburgh said: “Edinburgh has been criticised in the past for not being as ‘joined up’ as other competitor cities, but this campaign will prove otherwise. Never before has the city undertaken a marketing campaign on this scale, bringing together private sector partners, working collaboratively through Marketing Edinburgh, the city’s Destination Marketing Organisation.

“The message we aim to promote is that Edinburgh is synonymous with innovation, discovery and thinking, a rich history of heritage, full of inspiring locations, buildings and people. Hence conference organisers should ‘Make it Edinburgh’. The campaign gives us a powerful collective voice that will help us develop our business tourism offering and promote Edinburgh’s world leading Centres of Excellence.”

‘Make it Edinburgh’ has been made possible by the collaboration of private and public organisations operating in the conference and meeting industry. The biggest ever joint partnership of its kind within the city, a £40,000 investment by the VisitScotland Growth Fund has match-funded support from flagship partners: Convention Edinburgh, Edinburgh Hotel Association, Edinburgh Airport, Edinburgh International Conference Centre, Royal College of Surgeons of Edinburgh and Edinburgh Tourism Action Group.

Edinburgh’s Centres of Excellence, a key driver for business tourism, take centre stage in the campaign, focusing on six priority sectors in which Edinburgh excels across research and academia, as well as industry and enterprise. Progress and innovation across Technology, Life Sciences, Creative Industries, Food and Drink, Renewable Energy and Financial Services will all be showcased throughout the 12-month integrated media and marketing campaign.

Despite Edinburgh’s continued popularity as a meeting destination, external factors such as ongoing uncertainty from Brexit, a potential second Scottish Independence Referendum and the rise of subvention funding incentives by competitor cities, had been identified by Edinburgh’s business tourism leaders as a potential threat to future growth. The new campaign aims to mitigate these industry challenges facing the city.

‘Make it Edinburgh’ will also align with VisitScotland’s Business Events’ soon to launch national business events campaign, Legends. By focusing on Edinburgh’s leading sectors, ‘Make it Edinburgh’ can seamlessly integrate with VisitScotland’s planned activation and the Scottish Government’s 2020 Tourism Strategy Delivery Group.

Neil Brownlee, Head of Business Events at VisitScotland, said: “Business events are vital to the Scottish economy and are an integral way of promoting this country as a place to live, work, visit and invest. With its wealth of world-class venues, attractions and expertise, Edinburgh has a huge amount to offer the meetings industry and we are delighted to support this exciting new marketing campaign through the VisitScotland Growth Fund.”

Convention Edinburgh and its partners secured 114 meetings for the city last year, generating over £74 million for the local economy. With the majority of meetings and conferences taking place in the quieter shoulder months, business tourism is a key economic driver for the city, benefiting not only venues and accommodations providers, but a wide range of local businesses including restaurants, taxi companies, florists and photographers.

Second only to London in the UK for international conferences, and ranked 27th in the ICCA Global City Index, Edinburgh’s worldwide reputation as a business tourism destination is widely recognised. A compact city that is easily walkable and accessible, Edinburgh offers unique combination of rich heritage assets and stunning architecture, paired with an unrivalled knowledge base generated from the city’s four universities and research hubs.

Partner quotes:
Tristan Nesbitt, Chair, Edinburgh Hotel Association said: “With over 20,000 hotel beds available, Edinburgh’s impressive and diverse accommodation offering is an important part in the city’s appeal as a business tourism destination. This campaign will create an essential platform to more effectively showcase Edinburgh’s hotels and their services.”

Marshall Dallas, Chief Executive, Edinburgh International Conference Centre said: “As Edinburgh’s biggest flagship conference space, it was essential that the new campaign showcased the city’s first-class venue offering. By working together, we are able to amplify our business tourism messaging and reach new audiences.”

Rob Lang, Head of Marketing, Edinburgh Airport said: “With 188 routes from 130 destinations, Edinburgh is better connected today than ever before. There’s no better time to showcase how simple it is for delegates and organisers to arrange events here in Edinburgh. ‘Make it Edinburgh’ puts accessibility at the heart of the campaign.”

Scott Mitchell, Commercial Director, Royal College of Surgeon Edinburgh said: “With Life Sciences identified as one of Edinburgh’s seven Centres of Excellence, this campaign offers a fantastic opportunity for the Royal College of Surgeons to showcase one of the city’s many historic venues, as an alternative for business tourism.”

Robin Worsnop, Chair, Edinburgh Tourism Action Group (ETAG) said: “One of ETAG’s primary objectives is to enable more effective collaboration within Edinburgh’s tourism sector and its community. ‘Make it Edinburgh’ is the ideal example of a joined-up approach that will bring positive and far-reaching benefits for the city, beyond the partners involved.

‘Make it Edinburgh’ officially launched on 19 October 2017. A full digital media campaign will roll out from January 2018.

For more information on Edinburgh as a business tourism destination, visit: www.makeitedinburgh.com or follow @conventions on Twitter and www.linkedin.com/company/edinburgh-convention-bureau

For more information on VisitScotland Growth Funding and its support for collaborative tourism marketing projects, visit: www.visitscotland.org/growthfund


#MakeitEdinburgh #ETAG #Edinburgh #MICEnews #VisitScotland

Business Tourism in the Capital is Soaring

May 3, 2017

Business Tourism in the Capital is Soaring
Convention Edinburgh unveils recent bid wins
 
Edinburgh, the UK’s leading International meetings destination outside of London, has announced a solid start to 2017 with five new bid wins equating to 3,400 delegates and serving over £7M to the local economy. In conjunction with its members, Convention Edinburgh – the organisation responsible for promoting Edinburgh as a premier conference, events and meeting destination – has released details of the large-scale events that will help the Capital city maintain its world class status.

Recent confirmed wins include the European Group for Organisational Studies Colloquium (EGOS) taking place in July 2019 with 1,200 delegates expected and bringing a total of £4M in economic benefit to the city. In April 2018, the International Research Society for Public Management (IRSPM) will host their 22nd annual conference in Edinburgh in April 2018 bringing £732K to the city with 600 delegates. On a similar scale, Eurocities will host its conference in November 2018 bringing 500 delegates and £977K to the economy.

Currently ranked 35 in the world’s city rankings by International Congress and Convention Association (ICCA) and a member of BestCities Global Alliance, Edinburgh offers undisputed standards of excellence for hosting high profile conference and events.

Constantly evolving its facilities to further strengthen its offering, recent developments include the revamp of Edinburgh First’s McEwan Hall, part of the University of Edinburgh, which is undergoing a multi-million-pound renovation to transform the historic venue, due to re-open this summer. £25M is also being invested to revamp the 1935 bandstand in Edinburgh’s West Princes Street Gardens to create a 3,000-seat concert and event venue space with a new pavilion, café and visitor centre that will be completed in December 2019.

Lesley Williams, Head of Business Tourism at Convention Edinburgh said:
“We’re off to a really strong start for 2017 and can only see this strengthening over the remainder of the year. Despite challenges and uncertainties brought about by Brexit, it’s great to see Edinburgh consistently attracting high-profile events and conferences.  The city is truly cementing itself as a global competitor.
“As a convention bureau, Convention Edinburgh recognises the support clients need in the planning of their event from location scouting and building relationships with key people and organisations to creating meaningful events through legacy and sustainability – and we’re there every step of the way. Edinburgh as a destination is a fantastic option for events of all sizes and we’re always working to develop and strengthen our offering.”

Professor John Amis, Conference host of EGOS (2019) and Chair in Strategic Management & Organisation at University of Edinburgh said:
“Edinburgh is a beautiful, historic and connected city that combines its heritage with vibrant, modern facilities and first class service. It presents the European Group for Organizational Studies with a unique opportunity to host a highly professional and memorable event in a stunning setting. The multidisciplinary social science traditions of EGOS are reflected in the dynamic and engaging intellectual climate at University of Edinburgh Business School, and in its relationship with the University’s other world class disciplines, including Informatics, Law, Sociology, Psychology and Public Health.”
Professor Stephen Osborne, Conference host of IRSPM (2018) and Chair of International Public Management at University of Edinburgh said:
“Finding good conference venues for the International Research Society for Public Management annual conference is always a challenging and competitive process, as many institutions bid to host the conference. However, Edinburgh’s combination of outstanding conference facilities, excellent international travel links and host of social and other activities to supplement the conference programme, make it a stand-out choice.”

For further information on Convention Edinburgh and its services at www.conventionedinburgh.com @conventions

Bringing the Spirit of Scotland to IMEX

April 1, 2016

Bringing the Spirit of Scotland to IMEX

VisitScotland will officially launch its new brand campaign; Spirit of Scotland to the global events industry when it appears at IMEX Frankfurt next month (19-21st April) stand F350. The campaign has been created to drive sustainable economic growth across both the business and leisure tourism sectors.

The new destination brand has been designed to evoke the emotion, spirit and mystic qualities of Scotland and to celebrate the country’s rich natural resources and proud heritage. It identifies ‘Seven Spirits of Scotland’ – warmth, guts, soul, spark, determination, humour and fun – that are experienced by all who visit and encourages people worldwide to engage online with it.

VisitScotland will be attending IMEX alongside its 16 stand partners, all supporting the campaign including; Aberdeen Exhibition & Conference Centre (AECC), Cashel Travel DMC, Convention Edinburgh, Edinburgh International Conference Centre (EICC), Glasgow City Marketing Bureau, GOSFORD House, K&N Travel Associates Ltd, Macdonald Hotels, Scotland Advisor (Der SchottlandBerater), Scottish Exhibition + Conference Centre (SECC), Spectra in Scotland, Starwood Scotland, The Gleneagles Hotel, The Golden Jubilee Conference Hotel, Visit Inverness Loch Ness and VisitAberdeen.

An official briefing will be held on day one of IMEX (Tuesday 19 May) at 16.00 to unveil the campaign, as well as to update press and visitors on all of the major new developments from across the country. As digital marketing will be a core part of Spirit of Scotland, the team will also be encouraging visitors to engage with the new campaign via social media using #ScotSpirit.

The team at VisitScotland will further demonstrate its unique spirit by hosting ScotLunch on day one – a lunch and reception exclusively aimed at association buyers, to highlight its credentials in hosting world class international conferences, plus they will be once again entertaining IMEX’s ‘Future Leaders’ at the  stand on day three, as part of the show’s educational programme.

Following on from IMEX, VisitScotland will be partnering with The International Special Events Society  and the IMEX Group to host the inaugural Global Event Summit. Here a number of senior event professionals from North America and Europe will travel to Edinburgh for three days of high-level debate on topics including; The Uber Economy, The Science of Events, The Cultural Revolution and The Risk Factor.

Neil Brownlee, Head of Business Events at VisitScotland explained; “IMEX will be a great platform for us to communicate the Spirit of Scotland to the global events industry, through the campaign visuals and concepts but also by bringing it to life through our on-stand hospitality and for those joining us back in Scotland for the Global Event Summit.

During the Global Events Summit, delegates will visit Scotland’s historic capital Edinburgh, staying at the world famous 5 star Gleneagles Hotel & Resort as well as enjoy dinner and further debate on­board the Royal Yacht Britannia, formerly the private yacht of HRH Queen Elizabeth II.


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