Posted tagged ‘Destination Canada’

Sheep View 360˚ campaign wins at the World Media Awards 2017

May 30, 2017

Sheep View 360˚ campaign wins at the World Media Awards 2017
Sheep View 360˚, which saw the Faroe Islands enlist the help of its many (80,000) sheep to put the islands on the Google Street View map, recently won the top Travel & Tourism Award at the World Media Awards 2017.

With a budget of only $200,000, Sheep View 360˚ generated two billion media impressions and an estimated PR value of around $50 million. The campaign, in turn, shared the natural beauty of the little-known islands with the world, garnering support from countless destinations worldwide.

The campaign saw Faroese resident Durita Dahl Andreassen combine forces with Visit Faroe Islands to undertake a unique sheep-based mapping system to petition Google to put the destination on Street View, thus unlocking the Faroes’ hidden beauty. By mounting cameras on the back of sheep, which periodically captured 360˚ images as they wandered the hillsides freely, Durita was able to upload the pictures to Google maps, thus creating the unique ‘Sheep View’.

Nominated alongside Airbnb, Destination Canada, London & Partners and Marriott International, Visit Faroe Islands is thrilled to scoop the top award in the Travel & Tourism category.

The campaign has also won several other prestigious international awards in the USA, France, Sweden and Denmark.


#SheepView360˚ #Faroes #VisitFaroeIslands #MICENews #TourismNews

Business Events Canada honours international partners at ‘Canada Vision Awards’

April 21, 2016

Business Events Canada honours international partners at ‘Canada Vision Awards’

Business Events Canada (BEC), the division of Destination Canada responsible for bringing meetings, conventions and incentive programs to Canada, hosted the sixth version of its annual Vision Awards on Tuesday 19th of April during the IMEX 2016 trade show for MICE professionals held in Frankfurt, Germany.  During a regal evening to praise innovation and partnerships in promoting Canada, BEC recognised international clients and media who share a common vision “To inspire the world to explore Canada”. Awarded clients were:

The vision award for ‘International Customer of the Year’ was presented to Grassroots, this category awards a company that has worked closely with the BEC and its partners to bring a significant piece of business to the country. Grassroots’ confirmed group with Dentons is set to bring 1,500 delegates to Canada. The award was received by PJ Mitchell, Account Director at Grass Roots Meetings and Events.

The vision award for ‘Partner Organisation of the Year’ was given to MCI Dublin, this category awards an organization that has collaborated with Destination Canada to expand Canada’s presence and advance its brand on the global stage. MCI Dublin has been instrumental in progressing BEC’s vertical ICT sector in Dublin as well as being a constant ambassador to their end user clients pushing Canada. The award was received by Mark Berry, National Sales Director at MCI Dublin.

The vision award for ‘Media Partner of the Year’ was presented to C&IT, Conference and Incentive Travel Magazine, for countless and quirky articles including coverage on Northwest Territories. The award was received by Jack Carter, Senior Reporter, Conference & Incentive Travel Magazine at Haymarket Media Group.

Emma Cashmore, Managing Director of Axis Travel Marketing, the European GSA for the BEC, commented: “The Canada Vision Awards are a great way for us to showcase to the global meetings industry the successes that we have enjoyed by building on valuable collaborations with our partners. We are delighted to host this special evening as it allows us to honour our partners who have shown their continuous support and become Ambassadors for the Country”.


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