Posted tagged ‘Director of Sales’


February 10, 2014


Highly experienced events industry executive, Helen Mantellato has commenced as Exhibition Sales Manager at the International Convention Centre (ICC) Sydney.

Announcing the appointment today, AEG Ogden’s Director of Convention Centres, Geoff Donaghy said Ms. Mantellato brings to ICC Sydney exceptional knowledge and understanding of the international and domestic exhibition industry.

“She is a business-driven and sales focused professional with an impressive track record in attracting, retaining and managing major events in the competitive Australian and Sydney market,” he said.

Ms. Mantellato was previously with the Sydney Convention and Exhibition Centre since it opened in 1988 and was its Director of Sales (Exhibitions) for the past 10 years.

Ms. Mantellato has also received a number of professional and industry awards including a NSW Olympic Council Order of Merit in 2013, the Trevor Riddell President’s Award in 2009, the Outstanding Operations Person for NSW in 1997.

ICC Sydney will be operated by AEG Ogden, the leading venue management company in the Asia Pacific region and will feature a convention facility capable of holding four fully separated concurrent events of over 12,000 delegates and total exhibition capacity of 40,000 square metres. It is due for completion in December 2016.

Mr. Donaghy said the new venue, featuring waterfront facilities in a prime CBD location in Australia’s leading city, was destined to become one of the most exciting major convention and exhibition facilities in the world.

He said the ICC Sydney pre-opening office would soon be in place and recruitment of a number of other senior appointments to the management team will commence over the next few weeks.

About the International Convention Centre Sydney (ICC Sydney)
ICC Sydney at Darling Harbour will be Australia’s first fully integrated convention, exhibition and entertainment precinct.

Construction of the $1 billion facility commenced in late 2013 with completion due in late 2016. The development of the facility is being overseen by Infrastructure NSW and undertaken through a Public Private Partnership with The Darling Harbour Live consortium, comprising AEG Ogden, Lend Lease, Capella Capital and Spotless Facilities Services, with AEG Ogden being the venue operator. The convention facility is capable of holding four fully separated concurrent events of over 12,000 delegates; total exhibition capacity of 40,000 square metres; an external event deck of 5,000 square metres featuring spectacular city views; a premier red carpet theatre with a capacity of 8,000 suitable for international entertainment acts and being used for major convention plenary sessions; a Grand Ballroom to provide Sydney’s premium banqueting space for more than 2,000; and a new ICC hotel complex with up to 900 rooms. For more information visit


July 3, 2012

Millennial Meeting Research Reveals Key Factors in
Attracting Young Audience Members

CHICAGO, Illinois, 27th June, 2012 — A new report commissioned by the PCMA Education Foundation delves into meetings, events and conventions from the perspective of the Millennial generation to identify key motivations and challenges in engaging this emerging audience.

‘What the Millennial Generation Prefers in Their Meetings, Conventions and Events’ is based on the findings of the largest survey conducted of its kind. More than 2,000 respondents ages 18 – 30 participated in the study, which was led by a team of hospitality and human sciences experts*.

The findings reveal that face-to-face communication remains the mosteffective method for reaching Millennials. However, the results indicate that planners must part ways with traditional meeting formats to truly engage this demographic.

“It is imperative to discontinue programs of straight lecture or basic PowerPoint presentations to satisfy an emerging generation of attendees,” the research team says. “If you motivate the Millennial with an inspiring and fun event, they will come.”

“We’re seeing a new delegate and a new buyer emerging within our industry and one that has always had access to ‘new’ technologies and the world of hybrid events – we need to listen to them,” comments Ben Goedegebuure, Director of Sales, SECC.

“What is clearly evident is that this generation believes in meetings, they want career progressing networking and career progression, they want education and entertainment, but they’re not specific on new innovations; only that it adds to the experience and does not become the experience. This is important for our industry and underlines that content will continue to be King for a while yet!”

The report examines how Millennials define “inspiring and fun” and why they choose to attend – or stay home – from meetings and events. By dividing this demographic into further subsets based on age (18 – 20, 21 – 24, and 25 – 30), the research team offers additional insights into internal differences between younger and older Millennials’ expectations, needs and thoughts on technology.

Selected Key Report Takeaways
86% of respondents indicated that career networking is one of the primary drivers for participating in meetings, events and conventions.
93% of respondents want education with entertainment.
86% of respondents want structured meetings and conferences.
More than 50% of respondents do NOT prefer LinkedIn, Twitter or blogs for communication.
Less than 50% of respondents like lectures.


April 17, 2012

Press release: 17 April 2012

Mid-Year Booking Rates Available until 25th May

Building on the success of EIBTM 2011 which achieved record breaking attendance – this year’s Global Meetings, Events, Incentives and Business Travel Exhibition (, taking place from 27th November to 29th November in Barcelona – has already received an unprecedented level of re-bookings and requests for increased space.

The positive response received is a direct reflection of the success of last year’s event – confirming the quality and range of buyers who attend, the buyer driven, pre-scheduled appointment system and ultimately the business that it generates for both exhibitors and Hosted Buyers.

Exhibitors who have already rebooked to attend and have increased the size of their stand this year include: Estonian Tourist Board, Hyatt Hotels and Resorts, Moscow Exhibiting and Convention Agency, NYC & Company, Business Profilers, Abercrombie & Kent/ Akorn, Seychelles Tourism Board, EMBRATUR (Brazilian Tourist Board), Madrid Convention Bureau, American Express, Korea Tourism Organisation, Netherlands Board of Tourism & Conventions and Shangri-La Hotels and Resorts.

Joan Lewis, Director of Sales & Marketing, Regional Sales Office, Shangri-La Hotels and Resorts commented, “Shangri-La has a long established relationship with EIBTM and we highly value our location within the Asia Pacific hall. So to sign up early in order to secure our regular location and to now increase our presence for 2012 really mirrors our growth and also supports the growing needs from our customers doing business with us in the region.“

Companies signing up early can benefit from year round exposure on the website (, which receives over 1.3m page views per year. They will also gain valuable preshow exposure to buyers who use the online exhibitor directory as a supplier’s guide. All exhibitors participating in EIBTM can also make the most of additional marketing opportunities including press release exposure through their dedicated exhibitor portal and connections via EIBTM social networks.

Other companies who have signed up to maximise participation include: Dragonfly Africa, Barcelona Convention Bureau, Croatian National Tourist Board, Pacific World, Accor Hospitality, Corinthia Hotels International, Fairmont Raffles & Swiss Hotels, The Aviation Factory (Holland), Turkish Culture and Tourism Office, Great Hotels of the World, Greater Boston Convention & Visitors Bureau, Taiwan Convention & Exhibition Association, Incentive Destinations (Inspirations of the World) and Argentina – Instituto Nacional de Promoción Turística.

Graeme Barnett, Exhibition Director EIBTM, Reed Travel Exhibitions commented: “EIBTM saw record breaking attendance last year with a 6.9% increase in overall attendance and satisfaction levels were high”.

“We are delighted with the response we have had so far and it is great that people are signing up early to make the most of what EIBTM has to offer as a year round marketing tool. As the world’s leading event for the meetings, events and business travel industry, our primary aim is to deliver quantifiable return on investment”.

Reed Travel Exhibitions are encouraging companies to take advantage of the opportunities available at this three day dynamic business event and confirm their participation early, securing the mid-year booking rate which is only available to companies returning their signed contract to exhibit by 25th May 2012. Companies interested in exhibiting at EIBTM 2012 should contact the sales team at or on +44 (0) 20 8910 7711 before 25th May 2012

EIBTM 2012 takes place 27th – 29th November, Barcelona.

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