Posted tagged ‘ECM members’

European Cities Marketing announced new President

June 8, 2017
European Cities Marketing announced new President, Executive Committee and Board Members reflecting on strategic focus on City Marketing
ECM General Assembly last week saw the implementation of ECM Strategy 2017-2020 first steps, with the creation of an additional Vice-President position dedicated to City Marketing.
 
During ECM International Conference in Dubrovnik gathering 200 persons last week, Dieter Hardt-Stremayr (Graz, Austria) was elected the Association’s President for a duration of 2 years. The General Assembly also appointed Petra Stusek (Ljubljana, Slovenia) as Vice-President dedicated to Leisure & Tourism and Eduard Pieter Oud (Amsterdam, The Netherlands) as Vice-President dedicated to City Marketing.
 
The newly elected board members are as follows: Ignasi de Delàs (Barcelona, Spain), Bettina Reventlow-Mourier (Copenhagen, Denmark), Barbara Jamison (London, United Kingdom), Nicolas Lefebvre (Paris, France) and Marta Stawińska (Poznań, Poland).
Bettina Bunge (Dresden, Germany) pursues her role as Vice-President dedicated to the Meetings Industry and Philippe Vignon (Geneva, Switzerland) carries on with his role as Treasurer. Pier Paolo Mariotti (Bolzano, Italy), Erwin Van de Wiele (Ghent, Belgium) and Goran Pavlović (Opatija, Croatia) continue their mandates as ECM Board Members.
It’s a real honour for me to have been elected ECM President once again. It really shows the trust that ECM members have in me. But this responsibility is also a challenge considering the difficult times and the transformations that DMOs are facing. But I am convinced that our strategic approach focusing on city marketing and the balance between residents, business travellers and visitors will help our destinations in their holistic position to stand still. I am really thrilled to take part in this adventure.” said freshly elected ECM President, Dieter Hardt-Stremayr.
Current ECM Executive Committee:
Dieter Hardt-Stremayr, President (Managing Director, Graz Tourist Office)
Petra Stusek, Vice-President Leisure & Tourism (CEO, Ljubljana Tourism)
Bettina Bunge, Vice-President Meetings Industry (Managing Director, Dresden Marketing)
Eduard Pieter Oud, Vice-President City Marketing (COO, Amsterdam Marketing)
Philippe Vignon, Treasurer (General Manager, Genève Tourisme & Congrès)
Board Members:
Ignasi de Delàs, (Deputy General Manager, Turisme de Barcelona)
Pier Paolo Mariotti (Meeting Manager, EURAC Convention Centre Bolzano)
Bettina Reventlow-Mourier (Deputy Convention Director, Wonderful Copenhagen)
Erwin Van de Wiele (CEO, Ghent Tourist Office)
Barbara Jamison (Head of Business Development – Europe, London & Partners)
Goran Pavlović (Head, Opatija Convention and Incentive Bureau)
Nicolas Lefebvre (CEO, Office du Tourisme et des Congrès de Paris)
Marta Stawińska (Senior Project Manager – Tourism Development, Poznań Tourism Organisation)
 
European Cities Marketing
 
#CityMarketing #ECM #EuropeanCitiesMarketing #DestinationMarketing #Tourism #MICEnews #MICEmedia
 
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Mindfulness, interaction & common goals for TIC leaders – innovative ways to develop destination experience

October 31, 2016

Mindfulness, interaction & common goals for TIC leaders – innovative ways to develop destination experience

83 TIC managers and staff representing 49 leading European cities recently met in Dublin for the third edition of the TIC Expert Meeting to exchange knowledge and best practices on Tourist Information Centres (TIC).

The ECM TIC Expert Meeting is targeted to TIC managers and staff, whether they are ECM members or not. This initiative from European Cities Marketing (the only membership association strengthening city marketing in Europe with 100 cities onboard) is providing participants with an opportunity to improve their knowledge and also to share information on Tourist Information Centres with other destinations. For the third year in a row, the event was fully-booked showing once again the interest of TIC managers and staff in exchanging to improve their TICs.

Gabriela Schweinberger, International Business Coach and Consultant, hosted a workshop where attendees were divided into groups and given different problematic regarding TICs. This workshop was a platform for learning: attendees outlined common problems, goals and clients/visitors with nearly identical requirements. Together they searched for solutions and exchanged their experiences.

A panel discussion on mobile TICs (or itinerant TICs – Ed.) was also organised with Johanna Laxén, Tourist Information Advisor at Visit Helsinki and Federica Borini, TIC Coordinator at Turismo Torino e Provincia. Johanna described the mobile TIC system used during high season in Helsinki with staff walking around specific touristic areas providing maps and brochures to the tourists in need. While Federica explained that in Turin the mobile TIC system is used during events and volunteers help the tourists.

Last but not least, attendees were given the opportunity to work on personal development thanks to Buddhist monk Gelong Thubten who provided a masterclass on mindfulness. Did you know that you only need 10 minutes of meditation per day to feed your brain and it helps people overcome stress, develop greater mental focus and better interaction… which are important when you work in a TIC.

Richard Windischbacher, TIC Knowledge Group chairperson and TIC Manager at Graz Tourismus explained: “Tourist Information Centres are a source of inspiration for visitors in a city. The aim of our yearly event is to offer a mix of incentive and exchange opportunities for all the TIC experts’ attendees from large and small cities, from public and private organisations. The exchange of best practices, experience and know-how is the key to improve cities competitiveness. The TIC Expert Meeting allows attendees to benchmark themselves by learning about other TIC.”

The fourth edition of the TIC Expert Meeting will be held on October 26-27, 2017 in Budapest. Details will follow on European Cities Marketing website: www.europeancitiesmarketing.com

European Cities Marketing and MKG confirm the good health of the hotel industry

December 2, 2015

European Cities Marketing and MKG confirm the good health of the hotel industry in Europe since the beginning of 2015

The results from the latest ECM-MKG European Destinations Observatory report* are in.
With an occupancy rate of 71% throughout the European Union at the end of three quarters in 2015, hotel chains gained 2 points over 2014 at the same period. Performances on the continent show an increase over last year thanks to growth in the ADR** (+3.5%) and a RevPAR*** up by 6.4%. Some destinations produced better results, depending on their geographic location. Once again the assortment of events held in some cities played a key role in the success of their performances.

Southern Europe cities are performing well. Italian cities’ results are driven by events.
The hospitality industry of San Sebastian, Seville, Zaragoza and Bilbao, all in the top 10 of RevPAR growth, is having a good year. Madrid and Malaga are following this trend too, with double-digit RevPAR growth by 11.8% and 12.1% respectively.
Meanwhile, with “EXPO Milano” (from May 1 till October 31), the city of Milan expects to welcome over 20 million visitors. For the moment, the city has experienced the strongest growth in RevPAR in Europe. Other cities in Italy record good results too with Venice and Turin; the city of romance saw its ADR rise by over 19% (helped by the “Biennale di Venezia“) leading to a RevPAR up by 17.3%, while the RevPAR in the capital of the Piedmont region increased by 12.3%. Bologna records similar results as Turin, but Rome is the only Italian city in this sample to be on a downtrend (RevPAR: -7.5%).

Following the trend of the first semester most Western Europe cities have good RevPAR results. UK main cities shine by their occupancy rates.
The United Kingdom cities continue to keep the lead in terms of occupancy rate with 84.4% for London, the main business destination in Europe, while Edinburgh is still in second position. But, from the beginning of the year, the RevPAR for these two cities followed a negative trend due to respective decreases in ADR by 4.5% and 4.6%.
In Germany, only Dusseldorf and Nuremberg recorded a downtrend in RevPAR. With solid business tourism, Stuttgart (Intergeo 2015), Cologne (IAW 2015) and Berlin (CMS 2015) saw their RevPAR increase.
In France, only Paris is on a slight downtrend, with a RevPAR down by 0.9%. Other cities in the country record good performances, Lille organised “EuroBasket 2015“, Cannes and Nice welcomed events and congresses, Bordeaux and Lyon had a good summer after business events in the first half of the year.
Benelux stayed on the right track from the beginning of the year, with a significant number of political events and meetings to explain its good performance. Brussels and Amsterdam respectively recorded a 6.4% and 7.3% increase in their RevPAR, while Luxembourg has the strongest RevPAR growth in this area (+14.8%).

Scandinavian and Eastern Europe cities also stay on a positive trend.
In Scandinavia, all cities are on a positive trend except Copenhagen and Helsinki showing a relative stabilisation in their RevPAR. Oslo and Stockholm record a combined increase in occupancy rate and ADR.
In Eastern Europe, international events improved results; Warsaw with “International Building & Interiors Exhibition 2015” produced growth in its RevPAR by 9.5%, since the beginning of the year. But, Budapest records the best RevPAR increase in this area (+12.5%) while Prague’s results remained stable (+0.6%).

All ECM members have exclusive access to the complete ECM-MKG European Destinations Observatory report with all the graphs and analysis.

Europe shows recovery signs

August 25, 2015

Europe shows recovery signs in terms of international arrivals after a slow down during first semester of 2015
The latest results from the Air Travellers’ Traffic Barometer* produced by European Cities Marketing and ForwardKeys highlight that Europe shows recovery signs: after a flat growth in Q2 2015, expectations are high regarding Intra-European bookings for Q3 2015, with a 5.4% growth.

During Q2 2015 international arrivals are growing slowly
During second quarter of 2015, all international source markets grew by 1.1% compared to previous year, mostly driven by long-haul travellers (+2.4%).
The Intra-European market (standing for 60% of all arrivals in Europe) increased by a small 0.2%.
Africa was also in a negative trend this 2nd quarter of 2015 with a -10.7% decrease.
Asia & Oceania maintain a healthy growth while North America still benefit from a favourable currency exchange.

International bookings to Europe for Q3 2015 are encouraging
Middle East had a negative variation in Q2 2015 due to events such as the oil pricing slump which reduced the purchasing power and the business travels. Ramadan (from June 18 to July 17), has affected negatively this quarter, but the perspectives for Q3 are promising with a 25.2% growth of bookings from this area.
Africa is up by +7.5% for future arrivals based on issued booking up to 30 of June. The region should recover the growing path after a bad performance during 2014 due to Ebola’s crisis.

The standard profile for long haul trips to Europe: last minute decision, 1-2 people, 1 week
Stays between 1 to 8 days predominate in second quarter of 2015, and showed interesting increases. However, the shortest stay had a timid growth, almost flat, likely due to the slowdown in the business profile of Middle East visitors. Regarding the lead time, most common segment is still late bookers, who decide the final trend in the last minute. Solo and couple travellers remain the main part of the total arrivals (74%) but Groups segment (6+ pax), despite its low volume, maintains a healthy growth (+7.1%), mostly due to the Asian market.

All ECM members have exclusive access to the complete European Cities Marketing – ForwardKeys Air Travellers’ Traffic Barometer with all the graphs and analysis.

Implementing solutions to control mass tourism

February 24, 2015

Implementing solutions to control mass tourism, a challenge for European cities

Worldwide tourism exponential growth (+276% international travellers in 30 years) leads European cities to face an increasing number of visitors and crowded spots, thus disturbing the tourism model and its public perception. During last European Cities Marketing meeting in Gijón this month, European cities discussed how to regulate visitors’ flows without destroying what made a city attractive at first: its uniqueness!

Keynote speaker, Stephen Hodes, co-founder and partner at LAgroup, particularly captured the audience attention regarding development of worldwide tourism and set the context. From 1980 to 2010, the number of international travellers worldwide has grown from 250 to 940 million and by 2030 this figure will double. While managing the growth of crowded touristic cities, several possible solutions were suggested throughout the day: quotas, creation of new attractions to spatial dispersal, temporal dispersal, limitation in hotel growth, pricing and ticketing of former free attractions… In order to face this challenge, Amsterdam came up with its new campaign to give tourists reasons to go out of the city, highlighting 16 characters to improve the product. And to market Amsterdam abroad, a layer of 6 themes was introduced.

Positive perception of cities is what brings results, Gijón Ambassadors programme showcased by Carolina García, Convention Bureau Coordinator at Gijón Visitors & Convention Bureau, is a good example. The “Inhabitants as ambassadors” programme consists in celebrities born in Gijón singing praises of their hometown. Several surveys show that the credibility and welcoming nature of Gijón citizens is what people appreciated the most during their stay. ECM members experienced this convivial nature during their stay in Gijón thanks to Gijón Visitors & Convention Bureau’s hospitality.

Five member cities: Aarhus, Amsterdam, Barcelona, Bruges and Dubrovnik outlined their different experiences in terms of managing visitors flows in conjunction with their sizes, their environments, etc during the afternoon dedicated to best practices sessions.

Speaking about the meeting theme, Ignasi de Delàs, European Cities Meeting President, said: “Exchanges between members are at the heart of European Cities Marketing and this meeting was no exception with presentations and case studies on how cities handle visitors’ flows. It’s obvious that cities need tools to regulate tourism impact and avoid coexistence problems.”

The next ECM meeting will take place in Turin, June 3-6, 2015 and the theme will be “Creating the city – how events and infrastructure projects can change the image”.

*European Cities Marketing is a non-profit organisation improving the competitiveness and performance of leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business. European Cities Marketing is promoting and linking the interests of 110 members from more than 100 major cities in 36 countries.


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