Posted tagged ‘ECM President’

Successful Recovery in European City Tourism in 2017: +7.7%

March 9, 2018

Successful Recovery in European City Tourism in 2017: +7.7%

European Cities Marketing (ECM) announced a 7.7% growth in city tourism in 2017, with the domestic market increasing by 5.2% and the international market by 9.2%, respectively. The top 10 cities in terms of bednights stayed the same as the previous year, with London, Paris, and Berlin at the top of the list.
As for source markets Russia showed a tremendous increase of 27.3%, followed by China (17.3%) and USA (15.5%), while Italy (-3.4%) continued to decrease. Tourism development 2017 was driven by a positive economic development in overseas markets, the volatility in international airline connectivity (airberlin, NIKI, Monarch, Alitalia), and travelers getting used to the increasing threat of terrorism around the world leading to a strong recovery and decreasing sensitivity.

European Cities Marketing reported the preliminary results from the forthcoming European Cities Benchmarking Report with the findings that European cities continued their growth with a 7.7% increase in 2017 in total bednights compared to 2016. International bednights growth (9.2%) surpassed domestic bednights growth (5.2%) in 2017. The preliminary data feature results from 65 out of 121 cities, representing a total of 456.9 million bednights.

The top performing cities in terms of total number of bednights stayed equal compared to last year. Madrid took over Barcelona (which was heavily affected by the Catalan referendum) as the 5th city in the ranking, while the other cities remained in the same ranking positions as last year. London had the highest number of bednights in 2017 with a 7.6% increase, followed by Paris (+7.5%), Berlin (+0.3%), and Rome (+2.4%). Prague (+7.5%), Amsterdam (+11.2%), and Munich (+11.7%) had the highest growth rate among the top 10 cities. Besides Barcelona which was heavily affected by the Catalan referendum, Berlin’s impressive growth seen in previous years suddenly stopped, mainly driven by airberlin which filed for bankruptcy in 2017.

For international bednights, the list of the cities is the same as last year as well. In the rankings, Prague took over Barcelona in the 4th place. London (+7.9%) and Paris (+11.1%) are the top two cities with the highest number of international bednights. On average top 10 cities increased 6.0% in international bednights in 2017. Amsterdam (+11.6%), Madrid (+11.4%), and Paris (+11.1%) had the highest growth in the top 10 list.

Successful recovery in European city tourism in 2017
“2017 was again an exceptional year for city tourism in Europe” confirms Dieter Hardt-Stremayr, ECM President. “After a rather difficult year 2016 marked by terrorist attacks and fears for further assaults in European cities, we are pleased to see the quick recovery when it comes to travelling to urban destinations in Europe. The strong positive development in bednights of crisis-shaken cities like Paris or London particularly confirm this hypothesis. This development shows the importance of travelling to cities which is not anymore only an option but rather a must in the yearly travel planning process for many tourists worldwide. In fact, when analyzing the travel behavior of the nine considered source markets, (except for Italy and Spain with a slight decrease) all other markets – especially the overseas markets – led to positive results in bednights and were driving growth. With Japan and Russia being strongly back on track, city tourism continues to prosper.”

Main Source Market Developments
Main source markets USA (12%), Germany (8%), and UK (7%) make up approximately 30% of the international source markets for European cities. Italy, Russia, and Japan as source markets were decreasing in terms of bednights since 2015. However, the Russian market recovered from last year’s decrease of 12.4% and had the highest increase with a growth rate of 27.3%. Italy continued its decrease by -3.4 %, however Japan turned around the decreasing streak into an increase of 6.2% in 2017. Besides Italy, the only other source market that showed a decrease was Spain (-0.4%).

ECM President, Dieter Hardt-Stremayr continues “We can see that European city tourism is still growing at an even faster pace than the years before. This development is particularly driven by positive economic developments in the BRIC (Brazil, Russia, India, China) markets showing high percentage increases, as well as a strong recovery of tourism demand in cities affected by terrorism in 2016. Even though European cities have also struggled of crises in 2017, it seems that travelers are getting used to the increasing threat of terrorism around the world leading to a strong recovery and decreasing sensitivity. Since the demand in 2016 shifted from capitals and premiere league cities towards smaller cities and developing cities, city tourism in Europe could showcase its diversity which resulted in ongoing growth for the hidden gems in 2017.”

Charts and further data are available for free at http://www.europeancitiesmarketing.com. The 14th edition of the European Cities Marketing Benchmarking Report will be available as of July 2018, representing the leading source of European city tourism statistics in the world. The professional package of the report can be pre-ordered at a discount rate of -20% until the end of April.
The report is free for members of European Cities Marketing and can be ordered from:
http://www.europeancitiesmarketing.com/ecm-benchmarking-report


#EuropeanCitiesMarketing #ECM #EuropeanCityTourism #CityMarketing #Städtemarketing #MICEmedia #MICEnews

European cities are strategizing the DMO of the future

January 31, 2017

European cities are strategizing the DMO of the future

At the European Cities Marketing Meeting in Gdansk, February 22-25, 2017, European cities will debate the future role of the City Marketing and Tourism organisation. Industry thought leaders will challenge the attendees. Ideas and insights will be shared on how to create best value for the city, industry partners and the visitors. These experienced city marketing experts will share their most precious insights and learning for a full conference on the future of DMOs.

Speaking about the next ECM Meeting, Ignasi de Delàs, ECM President, said: “Here is the thing: just over the last 10 years, digitalisation and globalisation of travel have forever altered the patterns and the practice of urban tourism. New technology has radically changed the behaviour of consumers and empowered them with a world of insights, resources, tools and experiences that outmatches any old classic tourist information centre. Together we will search for new models and modes of tomorrow. We might not find the silver bullet or a model that will fit all. But we are confident that Strategizing the DMO of the Future is the meeting that will give attendees lots of inspiration and empower them and their team to start their own transformative journey.”
Among key speakers, Frank Cuypers, Senior Strategist at DestinationThink.com and Dr. Roger Carter, CEO of TEAM Tourism Consulting will provide opening keynotes about the future of the DMO. DMOs have to redefine their role and the meaning of marketing in order to stay relevant. But how do DMOs should reengineer themselves in a disruptive marketplace, where the only constant is change?
The next day Chris Fair, President of Resonance Consultancy will explain in his keynote what he believes in: DMOs need to morph to DMMOs – Destination Marketing and Management Organisations in order to align with the trends that will shape travel and tourism tomorrow.
See how Tel Aviv decided to put technological innovation at the heart of the city’s destination strategy. How Copenhagen rebooted its DMO. The Polish strategy for CVBs that consists in Creating Value & Business! Or Germany‘s example of collaboration with neighbour cities and their joint benchmark initiative and market approach to international markets.
Also, participants will get the latest from AalborgGothenburgAmsterdamGhent and Dublin in our series of City Showcases where ECM colleagues share their answers and offer all the inspiration needed.
The conference will be moderated by Philippe Vignon, CEO of Geneva Tourism & Conventions.

More information and programme can be found on: http://www.europeancitiesmarketing.com/

Airy Garrigosa Recipient of 2012 JMIC Unity Award

June 1, 2012

Airy Garrigosa Recipient of 2012 JMIC Unity Award
Airy Garrigosa, until very recently Director of the Barcelona Convention Bureau and serving as ECM Board member received the best recognition in the Meetings Industry.
Joint Meetings Industry Council (JMIC) President Philippe Fournier has announced the winner of the 2012 JMIC Unity Award as Airy Garrigosa who formally received the award at the IMEX Awards Banquet in Frankfurt, Germany on May 23.

In making the Award, Fournier said “JMIC as an organization is devoted to creating stronger relationships within our industry and promoting greater awareness of the values we represent. Airy is an individual that has for many years represented the kinds of qualities and activities that support industry growth and professionalism, and it therefore gives me great pleasure to be making this highly respected award to her in recognition of her accomplishments”.

Airy Garrigosa also had a leading role within European Cities Marketing, being an active ECM member since 2007 and the creation of ECM through the merger of the former European Federation of Conference Towns (EFCT) and European Cities (ECT) organisations. Dieter Hardt-Stremayr, ECM President, said: “Airy’s involvement in the Board since 2007 has always been very valuable and her contribution to the association is second to none through the setting up of a variety of convention events and workshops, such as Mercado or Meet Europe. Airy was truly the initiator of expanding ECM activities outside Europe and to the USA as a first start.”

Airy spent the first twelve years of her career in the hotel industry and moved into the meetings sector with an appointment to start up what was at the time the first convention bureau in Spain. She subsequently developed her knowledge of the conference business to the extent that she became a leading authority on this subject and was able to share this through lectures around the world. In the course of this activity she also helped to establish numerous other convention bureaus both in Spain and other countries as well. At the same time, she also served in many different Industry Associations, including ICCA, ECM, MPI and SITE where she made an ongoing contribution to industry development.

The Unity Award is made annually to an individual who represents the best qualities of Meetings Industry Leadership and who has devoted major efforts to creating stronger relationships and a greater cohesion for the industry. Award criteria evaluate industry leadership and initiative both in a candidate’s own professional conduct and the efforts they put into industry-building through association, education and professional development activities.


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