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Hamburg Convention Bureau with a brand new design concept at IMEX Frankfurt

May 11, 2017

A fresh breeze from the north: Hamburg Convention Bureau with a brand new design concept at IMEX Frankfurt

Hamburg, 11 May 2017The Hamburg Metropolitan Region will be creating a fresh breeze at this year’s IMEX in Frankfurt, one of the conference and convention industry’s major trade fairs. At IMEX, the Hamburg Convention Bureau (HCB) will be presenting the Hamburg Metropolitan Region with a brand new appearance and an innovative stand design. Hamburg’s broad portfolio will be showcased by the HCB’s 16 stand partners who reflect Hamburg’s strong performance as a prime destination for meetings and events.

The new stand design draws on the core concept of the wave. On a floor space of 104 m², the friendly, inviting and maritime-looking Hamburg stand exudes Northern German flair and provides the sub-exhibitors from the Hamburg Metropolitan Region as well as trade fair visitors with an authentic home.

Airy and open, the new stand design creates the ideal setting for communicating and networking. Large-scale pictures, balustrades planted with dune grass and the traditional “Heisse Ecke” booth with its original Hamburg-style Currywurst further add to the communicative atmosphere. What is more, the integration of 360° footage and virtual reality glasses allows visitors to immerse themselves in the Hamburg way of life and gain insights into the city’s contrasting faces, creating a one-of-a-kind Hamburg experience. The CCH – Congress Center Hamburg will also be onsite with virtual reality glasses. Paying tribute to digitilisation, sustainability and customer service, printed material will not be provided at the Hamburg stand. Instead, visitors will be able to select the desired information from the Hamburg partners via a digital messaging kiosk and have it sent to their own e-mail address.

Michael Otremba, managing director of the Hamburg Convention Bureau, explains the Hamburg Metropolitan Region’s new stand design: “With our new design concept we have made a number of changes to ensure a coherent picture of Hamburg, while at the same time providing an excellent business environment. Together with our partners we would like to create an atmosphere for dialogue that makes visitors feel just as comfortable as if they were directly in Hamburg. As well as offering a broad range of meeting facilities, Hamburg’s destination marketing is mainly aimed at highlighting the city’s strongest assets: its overall attractiveness, its cultural diversity, and, above all, its contrasting faces.

To raise Hamburg’s profile among international congress organisers, the Hamburg Convention Bureau has extended its corporate partnership agreement with the International Association of Professional Congress Organizers (IAPCO) by a further 18 months. With this partnership, the HCB aims to promote Hamburg as a congress destination among IAPCO members, i.e. 117 professional conference organisers – and to present Hamburg as a quality location for conventions and events. About 50 percent of IAPCO members operate globally, which will sustainably advance Hamburg’s popularity as an international destination and contribute to potential value creation for Hamburg as a location.

Discover the Hamburg Metropolitan Region:
from 16 to 18 May 2017 at IMEX Frankfurt,
German Stand, booth G100

Our partners at the Hamburg Metropolitan Region stand:
AMERON Hotel Speicherstadt, Atlantic Hotel Kempinski, CCH – Congress Center Hamburg, east Hotel & Restaurant, Empire Riverside Hotel, The Fontenay Hotel Hamburg, Gastwerk Hotel Hamburg, Grand Elysée Hamburg, Hapag Lloyd Kreuzfahrten GmbH, T&M Limousinen Service, lübeckongress, Marriott Hotel Hamburg, NORD EVENT, Radisson BLU Dammtor, Scandic Hamburg Emporio, TUI Cruises

The Hamburg Convention Bureau (HCB)
As a direct subsidiary of Hamburg Marketing GmbH, the HCB combines locational expertise with a broad spectrum of industry-specific knowledge, ranging from B2B meetings, conferences and conventions to large-scale public events. HCB is in charge of marketing Hamburg globally as a congress and conventions location and strengthening Hamburg’s profile internationally via highly visible public events.


#IAPCO #visitHamburg #HamburgConventionBureau

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