Posted tagged ‘European Cities Marketing Benchmarking Report’

Successful Recovery in European City Tourism in 2017: +7.7%

March 9, 2018

Successful Recovery in European City Tourism in 2017: +7.7%

European Cities Marketing (ECM) announced a 7.7% growth in city tourism in 2017, with the domestic market increasing by 5.2% and the international market by 9.2%, respectively. The top 10 cities in terms of bednights stayed the same as the previous year, with London, Paris, and Berlin at the top of the list.
As for source markets Russia showed a tremendous increase of 27.3%, followed by China (17.3%) and USA (15.5%), while Italy (-3.4%) continued to decrease. Tourism development 2017 was driven by a positive economic development in overseas markets, the volatility in international airline connectivity (airberlin, NIKI, Monarch, Alitalia), and travelers getting used to the increasing threat of terrorism around the world leading to a strong recovery and decreasing sensitivity.

European Cities Marketing reported the preliminary results from the forthcoming European Cities Benchmarking Report with the findings that European cities continued their growth with a 7.7% increase in 2017 in total bednights compared to 2016. International bednights growth (9.2%) surpassed domestic bednights growth (5.2%) in 2017. The preliminary data feature results from 65 out of 121 cities, representing a total of 456.9 million bednights.

The top performing cities in terms of total number of bednights stayed equal compared to last year. Madrid took over Barcelona (which was heavily affected by the Catalan referendum) as the 5th city in the ranking, while the other cities remained in the same ranking positions as last year. London had the highest number of bednights in 2017 with a 7.6% increase, followed by Paris (+7.5%), Berlin (+0.3%), and Rome (+2.4%). Prague (+7.5%), Amsterdam (+11.2%), and Munich (+11.7%) had the highest growth rate among the top 10 cities. Besides Barcelona which was heavily affected by the Catalan referendum, Berlin’s impressive growth seen in previous years suddenly stopped, mainly driven by airberlin which filed for bankruptcy in 2017.

For international bednights, the list of the cities is the same as last year as well. In the rankings, Prague took over Barcelona in the 4th place. London (+7.9%) and Paris (+11.1%) are the top two cities with the highest number of international bednights. On average top 10 cities increased 6.0% in international bednights in 2017. Amsterdam (+11.6%), Madrid (+11.4%), and Paris (+11.1%) had the highest growth in the top 10 list.

Successful recovery in European city tourism in 2017
“2017 was again an exceptional year for city tourism in Europe” confirms Dieter Hardt-Stremayr, ECM President. “After a rather difficult year 2016 marked by terrorist attacks and fears for further assaults in European cities, we are pleased to see the quick recovery when it comes to travelling to urban destinations in Europe. The strong positive development in bednights of crisis-shaken cities like Paris or London particularly confirm this hypothesis. This development shows the importance of travelling to cities which is not anymore only an option but rather a must in the yearly travel planning process for many tourists worldwide. In fact, when analyzing the travel behavior of the nine considered source markets, (except for Italy and Spain with a slight decrease) all other markets – especially the overseas markets – led to positive results in bednights and were driving growth. With Japan and Russia being strongly back on track, city tourism continues to prosper.”

Main Source Market Developments
Main source markets USA (12%), Germany (8%), and UK (7%) make up approximately 30% of the international source markets for European cities. Italy, Russia, and Japan as source markets were decreasing in terms of bednights since 2015. However, the Russian market recovered from last year’s decrease of 12.4% and had the highest increase with a growth rate of 27.3%. Italy continued its decrease by -3.4 %, however Japan turned around the decreasing streak into an increase of 6.2% in 2017. Besides Italy, the only other source market that showed a decrease was Spain (-0.4%).

ECM President, Dieter Hardt-Stremayr continues “We can see that European city tourism is still growing at an even faster pace than the years before. This development is particularly driven by positive economic developments in the BRIC (Brazil, Russia, India, China) markets showing high percentage increases, as well as a strong recovery of tourism demand in cities affected by terrorism in 2016. Even though European cities have also struggled of crises in 2017, it seems that travelers are getting used to the increasing threat of terrorism around the world leading to a strong recovery and decreasing sensitivity. Since the demand in 2016 shifted from capitals and premiere league cities towards smaller cities and developing cities, city tourism in Europe could showcase its diversity which resulted in ongoing growth for the hidden gems in 2017.”

Charts and further data are available for free at http://www.europeancitiesmarketing.com. The 14th edition of the European Cities Marketing Benchmarking Report will be available as of July 2018, representing the leading source of European city tourism statistics in the world. The professional package of the report can be pre-ordered at a discount rate of -20% until the end of April.
The report is free for members of European Cities Marketing and can be ordered from:
http://www.europeancitiesmarketing.com/ecm-benchmarking-report


#EuropeanCitiesMarketing #ECM #EuropeanCityTourism #CityMarketing #Städtemarketing #MICEmedia #MICEnews

European Cities Marketing Benchmarking Report 2015 confirms the emergence of a strong positive city tourism trend

July 7, 2015

European Cities Marketing Benchmarking Report 2015 confirms the emergence of a strong positive city tourism trend

A strong positive trend in percentage growth rate for ECM report cities has emerged again this year, achieving a rate of 5.7% in total bednights and 7.0% in international bednights. Sharp decreases in the number of bednights contributed by Japan and Russia seem to have been offset by the strong positive growth trends of the other seven top source markets, with China and Italy each reaching increases of over 12% since 2013.

European cities are still surfing on the wave of success : the UNWTO Annual Report 2014 affirms that “Europe continues to be the most visited region in the world with over half of the world´s international tourists.” Furthermore, the ECM Benchmarking Report 2015 states that over the last 5 years (2010-2014), bednights in ECM Benchmarking Report cities have been increasing at a faster rate than of the 28 EU nations with + 5.8%, 1.2 points higher than the average growth rate for the 28 EU nations.

Top Performing Cities
The 2013 top five cities in terms of total bednights held their rankings in 2014. London, already being the top performing city, showed a robust growth rate of 6.1% since the previous year, whereas Berlin had the highest growth rate among the top 5 cities with 6.5%. Rome and Barcelona followed suit with positive growth rates in 2014, similar to 2013. In contrast, Paris managed to maintain its position at number two, despite a negative growth rate for the second year in a row. Madrid, Istanbul, and Amsterdam were the top performers in terms of growth rate with more than 10% increase over 2013.

Top Source Markets
Similar to 2013 and making up 20% of total bednights in the ECM Benchmarking Report cities, the US, German, UK and French markets have grown individually between 4.9% and 9% since 2013. Spain and Italy resumed positive growth rates after continuous decreases in number of bednights spent in European cities with respectively +7.7% and +12.4%.
Not surprisingly, the highest top source market was China, with an impressive growth rate of 14.5% over 2013. Japan kept on its negative growth since 2013, though the most marked decrease in bednights belonged to Russia. Nonetheless, the Russian source market remains important to ECM Benchmarking Report cities and stands for 3% of total bednights registered in European cities.

Tourism Densities
This new section of the ECM Benchmarking Report examines the number of bednights a city hosts per citizen. In 2014, the average tourism density for the sample of ECM cities was 7.14 bednights per citizen. The two destinations with the highest tourism densities are Funchal and Venice. However, nearly two-thirds of the sample (93 cities) revealed tourism densities below average, and about half of the sample shows densities of between 0.6 and 5 bednights per citizen.

Commenting on the results, Ignasi de Delàs, ECM President said: “These results provide crucial insights into European city competitiveness and competitor sets. The ECM Benchmarking Report clearly shows that the continuous success of city tourism in Europe is based upon a rich mix of source markets. With an average of 65% of international guests, European cities can cope with negative growth of markets like Russia or Japan, thanks to the recovery of the Spanish and Italian markets. Despite all economic or political factors, it is proven that the cities’ strategic focus on international visitors is the main reason for the triumph of the cities, which gives City Tourism Managers every reason to be confident in the strength of the European tourism industry.”


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