Posted tagged ‘European Cities Marketing’

European Cities Marketing Benchmarking Report 2015 confirms the emergence of a strong positive city tourism trend

July 7, 2015

European Cities Marketing Benchmarking Report 2015 confirms the emergence of a strong positive city tourism trend

A strong positive trend in percentage growth rate for ECM report cities has emerged again this year, achieving a rate of 5.7% in total bednights and 7.0% in international bednights. Sharp decreases in the number of bednights contributed by Japan and Russia seem to have been offset by the strong positive growth trends of the other seven top source markets, with China and Italy each reaching increases of over 12% since 2013.

European cities are still surfing on the wave of success : the UNWTO Annual Report 2014 affirms that “Europe continues to be the most visited region in the world with over half of the world´s international tourists.” Furthermore, the ECM Benchmarking Report 2015 states that over the last 5 years (2010-2014), bednights in ECM Benchmarking Report cities have been increasing at a faster rate than of the 28 EU nations with + 5.8%, 1.2 points higher than the average growth rate for the 28 EU nations.

Top Performing Cities
The 2013 top five cities in terms of total bednights held their rankings in 2014. London, already being the top performing city, showed a robust growth rate of 6.1% since the previous year, whereas Berlin had the highest growth rate among the top 5 cities with 6.5%. Rome and Barcelona followed suit with positive growth rates in 2014, similar to 2013. In contrast, Paris managed to maintain its position at number two, despite a negative growth rate for the second year in a row. Madrid, Istanbul, and Amsterdam were the top performers in terms of growth rate with more than 10% increase over 2013.

Top Source Markets
Similar to 2013 and making up 20% of total bednights in the ECM Benchmarking Report cities, the US, German, UK and French markets have grown individually between 4.9% and 9% since 2013. Spain and Italy resumed positive growth rates after continuous decreases in number of bednights spent in European cities with respectively +7.7% and +12.4%.
Not surprisingly, the highest top source market was China, with an impressive growth rate of 14.5% over 2013. Japan kept on its negative growth since 2013, though the most marked decrease in bednights belonged to Russia. Nonetheless, the Russian source market remains important to ECM Benchmarking Report cities and stands for 3% of total bednights registered in European cities.

Tourism Densities
This new section of the ECM Benchmarking Report examines the number of bednights a city hosts per citizen. In 2014, the average tourism density for the sample of ECM cities was 7.14 bednights per citizen. The two destinations with the highest tourism densities are Funchal and Venice. However, nearly two-thirds of the sample (93 cities) revealed tourism densities below average, and about half of the sample shows densities of between 0.6 and 5 bednights per citizen.

Commenting on the results, Ignasi de Delàs, ECM President said: “These results provide crucial insights into European city competitiveness and competitor sets. The ECM Benchmarking Report clearly shows that the continuous success of city tourism in Europe is based upon a rich mix of source markets. With an average of 65% of international guests, European cities can cope with negative growth of markets like Russia or Japan, thanks to the recovery of the Spanish and Italian markets. Despite all economic or political factors, it is proven that the cities’ strategic focus on international visitors is the main reason for the triumph of the cities, which gives City Tourism Managers every reason to be confident in the strength of the European tourism industry.”

Istanbul CVB’s General Manager Joins Board of European Cities Marketing

June 11, 2015

Istanbul CVB’s General Manager Joins Board of European Cities Marketing

LONDON (11 June 2015) <strong>– Istanbul Convention and Visitor Bureau’s General Manager, Ozgul Ozkan Yavuz, has been appointed as one of the 14 members of the Board of European Cities Marketing in Annual Conference and General Assembly last week in Turin (3-6 June 2015).

Yavuz says: “I’m delighted to become a member of the Board of European Cities Marketing and look forward to sharing Istanbul’s experiences as a top international meetings destination and in turn learning from other European cities as part of ECM’s vision in sharing knowledge. This year’s ECM Annual Conference and General Assembly was on the theme of ‘Creating the city – How new events and infrastructure projects can change the image’ and we had a strong insight of the feedbacks on the combination of both events and investments and their effects on the city. ECM is a strong platform which can bring development in both city tourism and meeting industries.”
Istanbul CVB plays a key role in Istanbul’s rapid rise in popularity as a congress destination in line with the International Congress and Convention Association’s (ICCA) recent 2014 Rankings Report for Cities and Countries in which Istanbul maintains its top 10 position as a global congress destination. ICVB’s goal for 2023 is for Istanbul to rank in the top 5 convention destinations in the world and the top 3 in Europe. Istanbul was also recently named Best MICE Destination Europe at the Business Destinations Travel Awards after groundwork prepared by ICVB.

European Cities Marketing is a non-profit organisation improving the competitiveness and performance of the leading cities of Europe. ECM provides a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business via conferences, forums, knowledge groups and CEO events. It also provides essential research, insight and tools to bench-mark city performance; improve operational efficiency and make better business decisions. It is the only organisation to work with both the leisure and meetings industry and city marketing.

http://bit.ly/1G1VLK9

Long haul arrivals in Europe rested on the shoulders of Asia & Oceania markets during fourth quarter of 2014

March 18, 2015

Long haul arrivals in Europe rested on the shoulders of Asia & Oceania markets during fourth quarter of 2014

The new results from the Air Travellers’ Traffic Barometer* produced by European Cities Marketing and ForwardKeys highlight that 2014 international arrivals increased by 3.2% compared to 2013 driven by long-haul markets and more particularly Asia and Middle East.

During the fourth quarter of 2014, Asia & Pacific continued driving the growth in long-haul arrivals to Europe, compensating the severe decrease in Africa (-6.9%) caused partly by the Ebola outbreak.
Regaining its bigger market share of 67% during winter season, intra-European flow, however, suffered a modest decrease of -1%, mostly due to the collapse of Russia & Ukraine markets in November and December 2014.
Yearly performance showed overall constant growths in all source subcontinents (+3.2%), despite the slowing down in the last quarter.

Solid market shares were seen in solo and couple travellers, last-month bookers, as well as vacationers staying 6 to 13 nights, for the fourth quarter of 2014. However the fastest growths were seen in group traveller (+32.7%) as well as early booker segment (+11.8%).

Current forward bookings trends for international arrivals in Europe during the first quarter of 2015 show a depressing situation for intra-regional (-0.3%) and African (-2.5%) flows while Asia & Pacific and Middle East perform above the promising average long-haul growth with respectively +17.6% and +16.1% growth compared to the first quarter of 2014.
Top 5 destinations in terms of market share remain the same for both historical and expected arrivals, among which Paris, Istanbul, and Rome stand out in advanced bookings compared to previous year.

All ECM members have exclusive access to the complete European Cities Marketing-ForwardKeys Air Travellers’ Traffic Barometer with all the graphs and analysis.

European City tourism to resume positive growth in 2014

March 4, 2015

European City tourism to resume positive growth in 2014, bolstered by international bednights and the recovery of traditional markets

European Cities Marketing (ECM), the network dedicated to increase competitiveness and performance of leading cities in Europe, releases its annual ECM Benchmarking Report later this year. Preliminary figures for 2014 indicate positive increase in bednights hosted by European cities with an impressive intensification of the Chinese market and the recovery of long-established source markets like Italy or Spain.

Comparative data for an initial sample of 63 cities shows 4.3% increase in international bednights since 2013. International bednights continued to grow at a faster year-on-year grow rate than domestically-sourced nights (+4.3% vs. +2.9% respectively), representing just over 65% of total bedights (235.1 million in 2014). The European Cities Marketing Benchmarking Report, the reference for urban tourism in Europe is to be available next June and will show data of more than 110 cities.

London and Paris once again claimed the highest number of international bednights with small positive increases over the previous year. Other top ten cities made more notable leaps in internationally-sourced bednights; four of the top ten cities hosted between 4% and 6% more international bednights since 2013, while Berlin showed impressive growth by 6.4% and Amsterdam greatly increased international bednights by 10.4%.

The USA, Germany, and the UK provided nearly a quarter of the international bednights spent in European cities in 2014. Each of these source markets increased by between 4-6% since 2013. Spain and Italy resumed positive growth rates as source markets after continual decreases in number of bednights spent in European cities over the past few years.

The 2013 star growth market, China, showed impressive growth by 13.2% in 2014 to make up about 1% of bednights spent in European cities. In 2013, the Chinese market was already growing by 11.4%.

Japan, however, continued to show a decline in bednights since the previous year (-4.1%) and Russia decreased even more with -7.9% after having grown by an impressive 9.4% in 2013. The decline of the Russian source market was expected due to the decrease in the oil prices, devaluation of the ruble, and sanctions taken against Russia because of the country’s conflict with Ukraine.
“These results provide crucial insights into European city competitiveness and competitor sets”, declares Ignasi de Delàs, President of European Cities Marketing. He continues: “Internationalisation is one of the key-words in the tourism-development of many countries. The ECM Benchmarking Report clearly shows that the continuous success of city tourism in Europe is based upon a rich mix of source markets.

In 2014, international bednights grew about 1.9 times the rate of domestic tourism growth in European cities. Bednight numbers representing tourists from China, one of the BRIC markets, are still growing tremendously over the previous year. However, with an average of 65% of international guests, European cities can cope with negative growth of markets like Russia or Japan, thanks to the recovery of the Spanish and Italian markets.

Despite all economic or political factors, it is proven that the cities’ strategic focus on international visitors is the main reason for the triumph of the cities, which gives City Tourism Managers every reason to be confident in the strength of the European tourism industry.”

European Cities Marketing, the network of leading city tourist offices, convention bureaux and city marketing organisations, reports on the state of the European tourism industry with its annual issue of the ECM Benchmarking Repot. Data is provided by the cities themselves and compiled by MODUL Research. Early data from a sample of 63 cities show healthy overall growth in the European city tourism industry.

The 11th edition of the annual European Cities Marketing Benchmarking Report will be presented during ECM Annual conference in Turin on June 3-5, 2015 and will be available on www.europeancitiesmarketing.com.

If you are interested in further information about the ECM Benchmarking Report, would like to join the annual conference, retrieve latest data on the development of European Cities or quarterly predictions of Europe’s tourism professionals on the expected tourism performance, please get in touch with Flavie Baudot from European Cities Marketing.

Implementing solutions to control mass tourism

February 24, 2015

Implementing solutions to control mass tourism, a challenge for European cities

Worldwide tourism exponential growth (+276% international travellers in 30 years) leads European cities to face an increasing number of visitors and crowded spots, thus disturbing the tourism model and its public perception. During last European Cities Marketing meeting in Gijón this month, European cities discussed how to regulate visitors’ flows without destroying what made a city attractive at first: its uniqueness!

Keynote speaker, Stephen Hodes, co-founder and partner at LAgroup, particularly captured the audience attention regarding development of worldwide tourism and set the context. From 1980 to 2010, the number of international travellers worldwide has grown from 250 to 940 million and by 2030 this figure will double. While managing the growth of crowded touristic cities, several possible solutions were suggested throughout the day: quotas, creation of new attractions to spatial dispersal, temporal dispersal, limitation in hotel growth, pricing and ticketing of former free attractions… In order to face this challenge, Amsterdam came up with its new campaign to give tourists reasons to go out of the city, highlighting 16 characters to improve the product. And to market Amsterdam abroad, a layer of 6 themes was introduced.

Positive perception of cities is what brings results, Gijón Ambassadors programme showcased by Carolina García, Convention Bureau Coordinator at Gijón Visitors & Convention Bureau, is a good example. The “Inhabitants as ambassadors” programme consists in celebrities born in Gijón singing praises of their hometown. Several surveys show that the credibility and welcoming nature of Gijón citizens is what people appreciated the most during their stay. ECM members experienced this convivial nature during their stay in Gijón thanks to Gijón Visitors & Convention Bureau’s hospitality.

Five member cities: Aarhus, Amsterdam, Barcelona, Bruges and Dubrovnik outlined their different experiences in terms of managing visitors flows in conjunction with their sizes, their environments, etc during the afternoon dedicated to best practices sessions.

Speaking about the meeting theme, Ignasi de Delàs, European Cities Meeting President, said: “Exchanges between members are at the heart of European Cities Marketing and this meeting was no exception with presentations and case studies on how cities handle visitors’ flows. It’s obvious that cities need tools to regulate tourism impact and avoid coexistence problems.”

The next ECM meeting will take place in Turin, June 3-6, 2015 and the theme will be “Creating the city – how events and infrastructure projects can change the image”.

*European Cities Marketing is a non-profit organisation improving the competitiveness and performance of leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business. European Cities Marketing is promoting and linking the interests of 110 members from more than 100 major cities in 36 countries.

European Cities Marketing

February 13, 2015

European Cities Marketing
Future Leaders 
Scholarship Award 2015, 
”and the winner is…”

For the second year in a row, European Cities Marketing, in association with MODUL University Vienna, organized for its members a friendly competition based on best practices. The winner, who will receive a full scholarship for a part-time 2 year MBA at MODUL University, has been revealed during ECM Spring Meeting that was held in Gijón at the beginning of the month.

The Scholarship Award is a friendly competition around best practices in the tourism industry – and is open exclusively to ECM’s members. It allows a young talented professional, employed by one of 110 ECM member organisations to study for a part-time two year MBA at MODUL University in Vienna. The entire study costs of €25,000 are covered by collaboration between ECM and MODUL University Vienna.

The ECM association continues to develop its established role as a catalyst for developing future leaders. For this reason, the second edition of the “ECM Future Leaders Scholarship Award” has been launched in March. All applications have been thoroughly studied by the jury.

The competition is judged on the submission of best practice case studies based on topics/themes that are crucial for the competitiveness of tourism in European cities. The topics are deliberately linked to the themes of ECM’s latest conferences to try and pull various threads together and to encourage further learning. It also enables ECM to gather a great deal of best practice case study material that can be shared amongst members.

This year’s winner is Boudewijn Bokdam, project manager at Amsterdam Marketing, convinced the jury with a brilliant case study that describes the transformation process of a city that aims to become recognized as a wider region (“Transforming cities into attractive regions in a sustainable way: The Amsterdam tourism case”).

About his Scholarship Award win Boudewijn Bokdam said: “I am very honoured to have been awarded this scholarship and would like to thank European Cities Marketing, MODUL University Vienna and Amsterdam Marketing for giving me the opportunity to study at this amazing university. I took great pleasure on working on the case study as I believe that the constant growth of tourism, which we can observe in many cities today, needs innovative and sustainable solutions. The ECM Future Leaders Award presented the perfect opportunity to describe Amsterdam Marketing’s approach to the development of the region so that other destinations can benefit from our experiences as well.” 

 

 

 

European Cities to share experiences at Gijón Conference

January 27, 2015

Balancing visitors and inhabitants | European Cities to share experiences at Gijón Conference

The European Cities Marketing Spring Meeting in Gijón will be held February 4-7, 2015 and will be dedicated to “Balancing visitors and inhabitants”. 

Worldwide tourism is growing and the expectations for the next years are a further growth. The booming number of visitors, not only leisure tourists but also business travellers, has a shady side in a growing number of cities: locals are complaining about crowdy spots… Where the marketing organizations in origin tried to get more visitors, they are thinking now about the balance between visitors and inhabitants. That balance is necessary for a liveable city, the most valuable thing for inhabitants and for the economic impact of the visiting industry.

Speaking about the meeting’s subject, Ignasi de Delàs, European Cities Marketing* President, said: “This seminar will show that cities take their responsibility and want to prepare as for the future of growing number of visits. With a combination of a theoretical base, practical cases and existing solutions, participants will be provided with food for thought and tools for action for this “luxury problem”.”

Among key speakers, Cinzia De Marzo, DG for Internal market, Industry, Entrepreneurship and SMEs at the European Commission will give a presentation on “European Tourism Indicators System for Sustainable Management at Destination Level”. The different case studies will show the experiences from ECM member cities such as Aarhus, Amsterdam, Barcelona, Bruges, Dubrovnik and Gijón, in terms of handling the pressure caused by day visitors or spreading international visitors over a greater area. The seminar day will be coordinated by Jelka Tepsić, Head of Communication Department, Dubrovnik Tourist Board.

Vanguelis Panayotis, Director of Development of MKG Group will provide a presentation on “Track the hotel market performance in 2014” in the frame of the Research & Statistics Knowledge Group session.

*European Cities Marketing is a non-profit organisation improving the competitiveness and performance of leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business. European Cities Marketing is promoting and linking the interests of 110 members from more than 100 major cities in 36 countries.For more information and pictures, please contact:Flavie Baudot, press@europeancitiesmarketing.com, +33 380 56 02 00

 

 

 

 

IMEX Group announces growth in partnerships for 2014

January 31, 2014

IMEX Group announces growth in partnerships for 2014

The IMEX Group, organiser of two global trade shows for the meetings, incentive travel and events industry, has announced a number of new association partnerships together with several added-value developments to existing agreements.

New industry awards use IMEX as launch platform
Two new awards have been added to the roster being presented at the annual IMEX Gala Dinner in May. A new ‘Destination Marketing Award’ will be presented by Destination Marketing Association International (DMAI) in recognition of a successful marketing or branding campaign undertaken by a single destination. The Award comes at a time when many destinations are powering ahead with the use of social media and using more advanced marketing techniques to differentiate their product offerings.

In addition, a new International Association of Exhibitions and Events (IAEE) International Excellence Award will recognise an individual or organisation who has made “exceptional strides in creating, launching and managing an international event in the exhibitions and events industry” over the past year.

New German association partners
As part of IMEX’s long-term business strategy the company is starting to offer more tailored professional education to special interest groups in the German meetings and events sector. A new partnership with the German Association of Scientific Medical Societies (AWMF) sees the trade body co-locating a tax seminar on the morning of IMEX Association Day in Frankfurt to allow its members to attend the Association Day event in the afternoon as well as the evening networking reception.

IMEX is also formalising its partnership with the Association of German Travel Managers (VDR). The result is an initial agreement for the VDR to market the Exclusively Corporate @IMEX day to its members to encourage them to attend as hosted buyers. More joint initiatives are planned as the partnership grows.

Asian association growth taking shape
Continued, rapid expansion in the Asian meetings market in recent years has given rise to several new industry associations in the region, as well as growth in the number of hosted buyers attending the IMEX shows. The Philippines Council for the Advancement of Association Executives is one such association currently exploring ways of working together and, as a significant first step, its Executive Director will pay a formal visit to IMEX in Frankfurt in May.

ECM boost to Declaration of Support
The longstanding partnership between IMEX and ECM – European Cities Marketing – has also been expanded and has already resulted in a significant boost to joint meetings industry advocacy efforts. In December ECM handed over 20 political signatories for the IMEX Declaration of Support during its CEO Meeting of Capital and Major Cities. This brings the number of signatories to the Declaration to just one short of its first-year target of 100 named supporters.

Partners foster new research links
During the year IMEX will also be collaborating with the International Association of Conference Centres (IACC) and Development Counsellors International (DCI) on a research study about generational differences in the meetings market. Results are set to be announced at IMEX in Frankfurt in May.

Co-located Board meeting draws more senior buyers
ISES, the International Special Events Society, has elected to co-locate its 2014 board meeting with IMEX America in Las Vegas in October for the first time. The society’s members collectively plan and deliver over 1 million events annually and represent a powerful group of buyers within the US events market.

Commenting on the announcements, IMEX Group CEO, Carina Bauer said: “IMEX America and IMEX in Frankfurt have both been built on a strategy of forming close, mutually beneficial working relationships with key industry associations. Today’s announcements demonstrate that there is still plenty of scope for innovation and expansion at both the shows. We will continue to work with relevant, specialist groups to ensure that IMEX offers ‘something for everyone’ while maintaining clear focus on our ultimate purpose: to enable and create face-to-face business between buyers and exhibitors.”

IMEX in Frankfurt opens on May 20 at Messe Frankfurt. Association Day and Exclusively Corporate @IMEX both take place on Monday May 19. Online registration is now open.

IMEX Group issues findings from tenth Politicians Forum debate – Destinations urged to use report content to increase local political support

November 21, 2012

IMEX Group issues findings from tenth Politicians Forum debate – Destinations urged to use report content to increase local political support
The IMEX Group has today issued a public report on the findings of the IMEX Politicians Forum discussion held during IMEX in Frankfurt in May this year.

With meetings and business events integral to the development of knowledge-based economies and increasingly central to the prosperity and future growth of nations and cities around the world, the annual IMEX Politicians Forum in Frankfurt provides both a private and a public platform to review industry progress.

The latest report provides an overview of the days’ content, including the case studies and papers presented by Business Events Sydney, Bordeaux, the European Society of Cardiology, Excel – London, Germany, Mexico and San Diego.

Close to 130 participated in the Forum, including politicial representatives and industry leaders. This year’s special guest speaker was Sir Rocco Forte, Chairman of The Rocco Forte Hotels Group. The Forum’s keynote speaker was Nick de Bois, MP, Chair of the UK All Party Parliamentary Group (APPG) for Events. 36 politicians and government officials from 16 countries also participated – the largest number to date. They represented: Australia, Belgium, Bulgaria, Canada, Denmark, France, Iceland, Italy, Japan, Mexico, Poland, Saudi Arabia, Slovenia, South Africa, Sweden and the UK.

One high point was the participation of Gloria Guevara Manzo, State Secretary of Tourism, Mexico, and member of President Calderon’s cabinet. She spoke about her country’s continued growth and ambition. Now one of the world’s top 15 economies, 190 million tourists visited Mexico in 2011, almost 23 million of which were international travellers. Manzo explained that Mexico’s goal is to become one of the world’s top five destinations by 2018 and recognises that meetings, incentive travel and events have a part to play in reaching that target.

Together with its three partner associations (AIPC, JMIC and European Cities Marketing), the IMEX Group hopes that destinations and convention and visitor bureaus in particular will use the report to encourage further political engagement in – and understanding of – the industry among their local political representatives. Its findings also demonstrate how far the industry has developed over the past 10 years and how much more assertive, cohesive and informed it has become.

The IMEX Group furthered its commitment to industry development through political influence at IMEX America this year when it held the first ever Political Advocacy Forum in conjunction with partners, the US Travel Association. This Forum was attended by special guest, Mayor of Las Vegas, Carolyn Goodman, together with CEO of US Travel, Roger Dow and close to 100 participants and media took part. IMEX will further advance its advocacy efforts in 2013 through PCMA’s new Industry Business Forum for local leaders.

IMEX has also made a 3-minute informational video available for free industry download. The video explains the importance of lobbying at a local level and is designed to be viewed by destinations and local government representatives alike.

A full copy of the IMEX in Frankfurt Politicians Forum Report plus a shorter summary is available online.

The IMEX Politicians Forum in Frankfurt is co-organised by ECM (European Cities Marketing) and AIPC (International Association of Congress Centres) and held under the auspices of JMIC (Joint Meetings Industry Council). It is supported by the German Convention Bureau (GCB), the Frankfurt Convention Bureau, Messe Frankfurt, International Meetings Review, Brähler and Sixt.

European hospitality results 2011

February 10, 2012

European hospitality results 2011: betwixt satisfaction and a question mark

The year 2011 closes with positive indicators for hotel business throughout the European Union, with an average of 5.6% growth in the RevPAR as a result of increased occupancy combined with growth in average daily rates. And yet, the dynamic that was seen until Spring 2011 slowed in the last quarter.

It is important to observe that for the 27 countries in the European Union plus Switzerland, the results of the hotel business for 2011 are positive. No country closed the year with a downturn for its reference indicator –the RevPAR1– even if there is a broad range between stagnation in Switzerland (+0.4%) and strong improvement in Poland (+9.4%). While on the one hand Switzerland is already positioned among the highest levels of performance, on the other Poland occasionally benefited from its six‐month presidency of the European Union. The European countries with the strongest hotel activity –United Kingdom, France, Germany or the Benelux– are positioned within a tighter range: between 4% and 6% growth, which better reflects the state of Europe’s marketplace.

With an average European occupancy rate higher than 66%, hotel occupancy gained 2 points over 2010, which was already in a strong recovery over the crisis of 2009. The prize goes to the international gateways, capitals and business cities: Amsterdam, Berlin, Ghent, Hamburg, London, Munich, Paris and Zürich, which flirt with or surpass an OR2 of 75% across the year. With an OR close to 85% London beats all records, and is close to saturation. At the bottom of the table, Spanish cities (Saragossa, Seville) and Italian ones (Bologna) reflect the difficulty of the national markets. Even cities with highly seasonal business that depends on exhibitions and fairs (Cannes and Hanover) progressed in 2011. The rare drops in occupancy with respect to 2010 are minimal, largely less than 1 point.

This strong demand justified a significant improvement in the average daily rate (for many cities around 4% and more), an indicator of the shift of the vast majority of European cities into the upper part of the hotel cycle. Only a few German cities (Berlin, Leipzig, Munich, Nuremberg), Italian cities (Florence, Turin) and Spanish ones (Bilbao, Madrid, Saragossa) activated the rate dynamic to boost or relaunch demand.

The question mark bears on the prolongation of the slump observed in year‐end business. The degradation of national economies, the concern about the impact of debt, and austerity measures have an evident effect on the average slump observed in Europe where the OR and ADR3 fell into the red last December. Past experience taught that the midscale and upscale segments reacted more visibly to the change in economic climate. In cities where the weight of these categories is preponderant (Central Europe, Scandinavian countries, Spain and Italy…), the stabilizing effect of the economy hotel segment was impotent.

1 RevPAR: Occupancy rate x average price or room revenue divided by available rooms
2 OR: Occupancy Rate – number of sold rooms divided by number of available rooms
3 ADR: Average Daily Rate – room revenue divided by number of sold rooms

ECM (European Cities Marketing) is the leading European association of city tourism offices and convention bureaux, representing 125 members across 100 major cities in 32 countries. Its aim is to improve the performance and maintain the competitiveness of its members through the exchange of best practice and information.      
For more information and pictures, please contact:
Marie Kuklova, press@europeancitiesmarketing.com, +33 380 56 59 51
Established over 25 years ago, MKG Group® has built a solid reputation for business expertise and substantial European-based know-how in the tourism, hotel and hospitality sector. MKG provides a unique savoir-faire in market research, consulting, financial feasibility studies, individual property and portfolio asset valuations, as well as quality control campaigns. The foundation of knowledge and resource is HotelCompSet, the largest industry database in Europe, representing all hotel segments.


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