Posted tagged ‘European Cities’

International arrivals in Europe on fourth quarter of 2016 are increasing

March 21, 2017

International arrivals in Europe on fourth quarter of 2016 are increasing, boosted by long haul travellers

The latest results from the Air Travellers’ Traffic Barometer* produced by European Cities Marketing and ForwardKeys highlight a recovery for International arrivals in Europe on Q4 2016, marked by Intra European flows’ return to flat performance and good progress of long haul travellers.

Number of long haul travellers increased by 3.9% in Q4 2016 compared to Q4 2015
All International arrivals in Europe grew by 1.4%, especially fuelled by the surge of North America while Intra European flows stalled. The more beneficial exchange rate of the USD vs. Euro and GBP could be behind this very positive performance. Central & South American regions show a highly positive trend helped by visa waivers to countries such as Peru since March or Colombia since January 2016, the two fastest growing countries in the region.
Intra European flows, accounting for 60% of arrivals in Europe as per ForwardKeys database, have returned to a flat performance after four consecutive negative quarters.
Asia & Oceania and Africa have interrupted the previous negative trend of Q2 and Q3 2016 vs 2015. This is most likely related to the comparison with a very troubled Q4 2015 in Paris. Concerns over security affected all of Europe, as combined trips among its cities are very popular for long haul visitors.

Booking situation depicts a positive scenario for Q1 2017 compared to Q1 2016
Chinese New Year is taking centre stage as a major trigger for Chinese travel, pushing Asia & Oceania share to 15%. Central & South America maintain their rising path in bookings, following a successful Q4 2016, while the drop in bookings issued from Middle East is considerable.

Top growing destinations regarding bookings for Q1 2017 are distributed throughout the continent
Among the top 10 European destinations, only Istanbul sees a delayed booking situation vs. last year. This is no doubt related to the pressing terror threats and attacks. Unlike in the previous barometer, top growing destinations are not so much related to a sand and seaside experience but display a more varied map of northern and southern cultural corners with cities such as: Madeira, Lisbon, Tallinn, Helsinki, Copenhagen, Stockholm, Madrid, Venice, Seville and Milan.

All ECM members have exclusive access to the complete European Cities Marketing-ForwardKeys Air Travellers’ Traffic Barometer with all the graphs and analysis.

*This analyse is based on Air Reservation Data propriety of ForwardKeys® as of December 31, 2016.
Perimeter: Includes air reservations made by passengers arriving in Europe and staying at least one night in destination, therefore excluding: “Transits”, “Day trips”, “One-way trips” and “Returns”.
Arrival period: 1 October – 31 December 2016 vs. 1 October – 31 December 2015
Booking situation for next quarter: 1 January – 31 March 2017 vs. 1 January – 31 March 2016 according to bookings issued as of 31 December 2016 and as of 31 December 2015.

Growth in European cities’ hotel industry well established for the first semester 2015

September 24, 2015

Growth in European cities’ hotel industry well established for the first semester 2015
The results for first semester of 2015 from the ECM-MKG European Destinations Observatory report* confirm the long-term growth for Europe’s hotel industry.

With an occupancy rate of 67.5% throughout the European Union in the first semester, hotel chains gained 1.8 points over 2014 at the same period. The performances on the continent show an increase compared to last year with the Average Daily Rates (ADR**) (+3%) and the Revenue per Available Room (RevPAR***) (+5.8%). Some destinations produced better results depending on their geographic location. The variety of events held in some cities played a major role in the success of their performances.

Good RevPAR results for most Western Europe cities.
With solid business tourism, Germany experienced a strong increase in its ADR: Stuttgart (MedTec Europe 2015), Hanover (Hannover Messe 2015) and Cologne (FESPA 2015) know a RevPAR increase by more 13%. Other German cities such as Leipzig, Berlin and Hamburg are following this trend too. Currently, Düsseldorf after a year 2014 with international events meets some difficulties, 2015 seems to be less attractive for the business meetings.
Many cities in France (like Lyon, Bordeaux, Toulouse or Nice) presented good results thanks to the organisation of many international business events (VINEXPO in Bordeaux, SIRHA in Lyon, MIDEM or MIPTV in Cannes) or medical congress in Nice. Paris is the exception with a negative change in its RevPAR (-0.7%).
Benelux keeps on the right track from the beginning of the year; the number of political events and meetings explains its good performance. Brussels and Amsterdam recorded respectively an 4.9% and 3.4% increase in its RevPAR, Luxembourg have the highest RevPAR progression in this area (+12.5%).

Northern and Eastern Europe cities perform well thanks to international events. But Scandinavia is on a downtrend.
In terms of occupancy rate, the United Kingdom is keeping the lead with London, the biggest business place in Europe and Edinburgh in second position.
In terms of RevPAR, Copenhagen and Budapest got the highest results thanks to business and sport events (EuroBasket Women in Hungary). Prague, with the Ice Hockey World Championship 2015, records a positive RevPAR progression, when the city had a strong decrease on this indicator 3 months ago. Vienna (with EASL’s International Congress 2015) and Warsaw (with 2015 UEFA Europa League Final and World food Warsaw 2015), improved their RevPAR respectively by 3.2% and 8.4% since the beginning of the year.
Only Oslo stands out from its Scandinavian counterparts’ thanks to its ADR rise. Helsinki and Stockholm record a combined decrease in both occupancy rate and ADR.

All ECM members have exclusive access to the complete ECM-MKG European Destinations Observatory report with all the graphs and analysis.

Europe shows recovery signs

August 25, 2015

Europe shows recovery signs in terms of international arrivals after a slow down during first semester of 2015
The latest results from the Air Travellers’ Traffic Barometer* produced by European Cities Marketing and ForwardKeys highlight that Europe shows recovery signs: after a flat growth in Q2 2015, expectations are high regarding Intra-European bookings for Q3 2015, with a 5.4% growth.

During Q2 2015 international arrivals are growing slowly
During second quarter of 2015, all international source markets grew by 1.1% compared to previous year, mostly driven by long-haul travellers (+2.4%).
The Intra-European market (standing for 60% of all arrivals in Europe) increased by a small 0.2%.
Africa was also in a negative trend this 2nd quarter of 2015 with a -10.7% decrease.
Asia & Oceania maintain a healthy growth while North America still benefit from a favourable currency exchange.

International bookings to Europe for Q3 2015 are encouraging
Middle East had a negative variation in Q2 2015 due to events such as the oil pricing slump which reduced the purchasing power and the business travels. Ramadan (from June 18 to July 17), has affected negatively this quarter, but the perspectives for Q3 are promising with a 25.2% growth of bookings from this area.
Africa is up by +7.5% for future arrivals based on issued booking up to 30 of June. The region should recover the growing path after a bad performance during 2014 due to Ebola’s crisis.

The standard profile for long haul trips to Europe: last minute decision, 1-2 people, 1 week
Stays between 1 to 8 days predominate in second quarter of 2015, and showed interesting increases. However, the shortest stay had a timid growth, almost flat, likely due to the slowdown in the business profile of Middle East visitors. Regarding the lead time, most common segment is still late bookers, who decide the final trend in the last minute. Solo and couple travellers remain the main part of the total arrivals (74%) but Groups segment (6+ pax), despite its low volume, maintains a healthy growth (+7.1%), mostly due to the Asian market.

All ECM members have exclusive access to the complete European Cities Marketing – ForwardKeys Air Travellers’ Traffic Barometer with all the graphs and analysis.

European Cities Marketing Benchmarking Report 2015 confirms the emergence of a strong positive city tourism trend

July 7, 2015

European Cities Marketing Benchmarking Report 2015 confirms the emergence of a strong positive city tourism trend

A strong positive trend in percentage growth rate for ECM report cities has emerged again this year, achieving a rate of 5.7% in total bednights and 7.0% in international bednights. Sharp decreases in the number of bednights contributed by Japan and Russia seem to have been offset by the strong positive growth trends of the other seven top source markets, with China and Italy each reaching increases of over 12% since 2013.

European cities are still surfing on the wave of success : the UNWTO Annual Report 2014 affirms that “Europe continues to be the most visited region in the world with over half of the world´s international tourists.” Furthermore, the ECM Benchmarking Report 2015 states that over the last 5 years (2010-2014), bednights in ECM Benchmarking Report cities have been increasing at a faster rate than of the 28 EU nations with + 5.8%, 1.2 points higher than the average growth rate for the 28 EU nations.

Top Performing Cities
The 2013 top five cities in terms of total bednights held their rankings in 2014. London, already being the top performing city, showed a robust growth rate of 6.1% since the previous year, whereas Berlin had the highest growth rate among the top 5 cities with 6.5%. Rome and Barcelona followed suit with positive growth rates in 2014, similar to 2013. In contrast, Paris managed to maintain its position at number two, despite a negative growth rate for the second year in a row. Madrid, Istanbul, and Amsterdam were the top performers in terms of growth rate with more than 10% increase over 2013.

Top Source Markets
Similar to 2013 and making up 20% of total bednights in the ECM Benchmarking Report cities, the US, German, UK and French markets have grown individually between 4.9% and 9% since 2013. Spain and Italy resumed positive growth rates after continuous decreases in number of bednights spent in European cities with respectively +7.7% and +12.4%.
Not surprisingly, the highest top source market was China, with an impressive growth rate of 14.5% over 2013. Japan kept on its negative growth since 2013, though the most marked decrease in bednights belonged to Russia. Nonetheless, the Russian source market remains important to ECM Benchmarking Report cities and stands for 3% of total bednights registered in European cities.

Tourism Densities
This new section of the ECM Benchmarking Report examines the number of bednights a city hosts per citizen. In 2014, the average tourism density for the sample of ECM cities was 7.14 bednights per citizen. The two destinations with the highest tourism densities are Funchal and Venice. However, nearly two-thirds of the sample (93 cities) revealed tourism densities below average, and about half of the sample shows densities of between 0.6 and 5 bednights per citizen.

Commenting on the results, Ignasi de Delàs, ECM President said: “These results provide crucial insights into European city competitiveness and competitor sets. The ECM Benchmarking Report clearly shows that the continuous success of city tourism in Europe is based upon a rich mix of source markets. With an average of 65% of international guests, European cities can cope with negative growth of markets like Russia or Japan, thanks to the recovery of the Spanish and Italian markets. Despite all economic or political factors, it is proven that the cities’ strategic focus on international visitors is the main reason for the triumph of the cities, which gives City Tourism Managers every reason to be confident in the strength of the European tourism industry.”

Istanbul CVB’s General Manager Joins Board of European Cities Marketing

June 11, 2015

Istanbul CVB’s General Manager Joins Board of European Cities Marketing

LONDON (11 June 2015) <strong>– Istanbul Convention and Visitor Bureau’s General Manager, Ozgul Ozkan Yavuz, has been appointed as one of the 14 members of the Board of European Cities Marketing in Annual Conference and General Assembly last week in Turin (3-6 June 2015).

Yavuz says: “I’m delighted to become a member of the Board of European Cities Marketing and look forward to sharing Istanbul’s experiences as a top international meetings destination and in turn learning from other European cities as part of ECM’s vision in sharing knowledge. This year’s ECM Annual Conference and General Assembly was on the theme of ‘Creating the city – How new events and infrastructure projects can change the image’ and we had a strong insight of the feedbacks on the combination of both events and investments and their effects on the city. ECM is a strong platform which can bring development in both city tourism and meeting industries.”
Istanbul CVB plays a key role in Istanbul’s rapid rise in popularity as a congress destination in line with the International Congress and Convention Association’s (ICCA) recent 2014 Rankings Report for Cities and Countries in which Istanbul maintains its top 10 position as a global congress destination. ICVB’s goal for 2023 is for Istanbul to rank in the top 5 convention destinations in the world and the top 3 in Europe. Istanbul was also recently named Best MICE Destination Europe at the Business Destinations Travel Awards after groundwork prepared by ICVB.

European Cities Marketing is a non-profit organisation improving the competitiveness and performance of the leading cities of Europe. ECM provides a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business via conferences, forums, knowledge groups and CEO events. It also provides essential research, insight and tools to bench-mark city performance; improve operational efficiency and make better business decisions. It is the only organisation to work with both the leisure and meetings industry and city marketing.

European Cities to share experiences at Gijón Conference

January 27, 2015

Balancing visitors and inhabitants | European Cities to share experiences at Gijón Conference

The European Cities Marketing Spring Meeting in Gijón will be held February 4-7, 2015 and will be dedicated to “Balancing visitors and inhabitants”. 

Worldwide tourism is growing and the expectations for the next years are a further growth. The booming number of visitors, not only leisure tourists but also business travellers, has a shady side in a growing number of cities: locals are complaining about crowdy spots… Where the marketing organizations in origin tried to get more visitors, they are thinking now about the balance between visitors and inhabitants. That balance is necessary for a liveable city, the most valuable thing for inhabitants and for the economic impact of the visiting industry.

Speaking about the meeting’s subject, Ignasi de Delàs, European Cities Marketing* President, said: “This seminar will show that cities take their responsibility and want to prepare as for the future of growing number of visits. With a combination of a theoretical base, practical cases and existing solutions, participants will be provided with food for thought and tools for action for this “luxury problem”.”

Among key speakers, Cinzia De Marzo, DG for Internal market, Industry, Entrepreneurship and SMEs at the European Commission will give a presentation on “European Tourism Indicators System for Sustainable Management at Destination Level”. The different case studies will show the experiences from ECM member cities such as Aarhus, Amsterdam, Barcelona, Bruges, Dubrovnik and Gijón, in terms of handling the pressure caused by day visitors or spreading international visitors over a greater area. The seminar day will be coordinated by Jelka Tepsić, Head of Communication Department, Dubrovnik Tourist Board.

Vanguelis Panayotis, Director of Development of MKG Group will provide a presentation on “Track the hotel market performance in 2014” in the frame of the Research & Statistics Knowledge Group session.

*European Cities Marketing is a non-profit organisation improving the competitiveness and performance of leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business. European Cities Marketing is promoting and linking the interests of 110 members from more than 100 major cities in 36 countries.For more information and pictures, please contact:Flavie Baudot,, +33 380 56 02 00





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