Saudi Arabia to launch into MICE sector worldwide

Saudi Arabia to launch into MICE sector worldwide by exhibiting at IMEX in Frankfurt
The Kingdom of Saudi Arabia is to launch its first international campaign to market the country as a destination for meetings, incentives, conventions and exhibitions by exhibiting at IMEX in Frankfurt 2017 from 16 to 18 May.

Supported by a public relations campaign devised and implemented by London-based Clareville Communications, this marketing activity by the Saudi Commission for Tourism and National Heritage in association with the Saudi Exhibition and Convention Bureau will highlight the extensive range of more than 600 first class hotels, convention and exhibition facilities available in the leading cities across the country.
The marketing initiative is a practical step in line with Vision 2030, announced in April 2016, setting out economic and social policies designed to move the Kingdom’s economy away from its dependence on oil. Hosting business events is one of the focal points of the reforms, along with leisure and religious tourism, all means to generate both revenue and employment.
Under the National Transformation Plan, the centrepiece of Vision 2030, the Saudi Commission for Tourism & National Heritage (SCTH) is investing almost SAR 26 billion (US $7 billion) on initiatives around the country.
Established nearly four years ago, the Saudi Exhibition and Convention Bureau was created with a mandate to develop the meetings industry.
Tariq A. Al-Essa, Executive Director of the Saudi Exhibition and Convention Bureau explains: “As the worldwide exhibition for incentive travel, meetings and events, IMEX in Frankfurt is the perfect place for us to meet thousands of influential event and meetings buyers face-to-face and to show them the opportunities in Saudi Arabia and many superb facilities that we could offer them.”

#IMEX #Saudi #MICEsector #News

BEIJING SET TO WELCOME MEETINGS INDUSTRY PLANNERS FROM LEADING GLOBAL BRANDS

BEIJING SET TO WELCOME MEETINGS INDUSTRY PLANNERS FROM LEADING GLOBAL BRANDS
“We believe that ibtm china provides the most effective platform to support our business and meet international buyers.”

Hosted Buyer registration for ibtm china 2015 (www.cibtm.com/en/Hosted-Buyers) is now open with senior meetings industry planners from some of the world’s leading global brands and companies already confirmed including Estee Lauder, Bank of Commercial, UCB Pharmaceutical, L’Oreal Paris, Mercedes-Benz China, Volkswagen, Walmart, China Textile Association, The International Ski Federation, Nike, China Ford Motor Company, Michelin, Prudential Life Insurance, Samsung, HelmsBriscoe and Engineering Conferences International.

Hosted Buyer, Hao Wang, Head of Meetings, Groups and Events, HRG Jinjiang China, commented: “I firmly believe that ibtm china gives us the best platform from which to meet international suppliers. The show also gives attendees relevant education and news about MICE development. Our objectives for the show are to look for advanced and creative MICE services, to source qualified partners in countries where we have business, and to enlarge our knowledge base on both destinations and resources.”

Cici Chen, Senior Project Manager, ibtm china commented, “Early response to our Hosted Buyer programme shows the high level of interest in China from companies who clearly have business to place here. We know that they are looking to meet hotels, venues, destinations, technology suppliers, business travel, event services providers that represent the MICE sector. With over 400 exhibitors from China, Asia and beyond expected, they won’t be disappointed. The programme not only offers Buyers face to face meetings but also pre-show Beijing fam trip options to experience the city and surrounding sights, valuable knowledge and education sessions, and numerous networking events and opportunities.”

Buyer, Cennic Koh Hiong, Executive Director, CITS Group Shanghai Co Ltd, commented: “Our overall objective for the show is to get more supplier information to strengthen our business. We believe that ibtm china provides the most effective platform to support our business and meet international buyers.”

To find out more about the Hosted Buyer programme and to apply to be hosted, please visit: http://www.cibtm.com/en/Hosted-Buyers.

Companies targeting new business from China and Asia who are interested in benefiting from access to a global network of powerful meetings industry buyers and exhibiting opportunities should contact jonathan.vis@reedexpo.co.uk or for further information, please visit www.cibtm.com

Join ibtm china on LinkedIn, Twitter and Facebook.

INCON publishes Expert Article on Drivers of Change in the Meetings Industry

INCON publishes Expert Article on Drivers of Change in the Meetings Industry
INCON, the dynamic partnership of the world’s leading conference, event and destination management companies met in Lisbon from 18th-19th February for its annual University and Leadership retreat. INCON teamed up with the Lisbon Convention Bureau and Tivoli hotels to organise a Meetings’s Industry seminar. INCON’s local partner Aim Group International Lisbon office managed all aspects of the meeting and brought all the groups together. The meeting gathered a broad group of key stakeholders from the Lisbon’s meetings industry to discuss ways to build joint strategies for the future and debate how to attract more international meetings to the city. The seminar included presentations from senior level speakers from across Europe and as far afield as Australia. The seminar concluded with a stimulating workshop where a number of actions were agreed to ensure that Lisbon maintains it leadership position as a top meetings destination.

Francisco Moser, President, Lisbon Convention Bureau commented “we are grateful to INCON for coming to Lisbon and helping share their expertise and perspectives to ensure strategies are in place to secure Lisbon’s position in the top 10 global destinations in coming years.

Roslyn McLeod, Managing Director of arinex and Co-Chair of INCON states, “Lisbon is on track to escalate its position to a higher ranking as an international meeting destination. More than just passionate, enthusiasm our recent visit highlighted a combination of compelling factors that will attract more meetings to the city. Safe, easy proximity across the city and to the convention center, good hotels and attractive pricing in a charming European environment make Lisbon an appealing destination. The INCON Partners chose Lisbon to have their winter meeting to experience the changes taking place in the Lisbon landscape and came away with positive impressions to invite future business.”

Susanna Tocca, Managing Director, AIM Group International Lisbon commented ‘We were thrilled with the opportunity to welcome all the leaders of INCON to our City. We need all their voices to raise the profile of Lisbon and to communicate its splendid facilities and attractiveness for Congress organizers and delegates alike”
Press enquiries can be taken as follows:

Angela Guillemet
Executive Director, INCON Group
Tel: +353 1 663 7947
Email: angela@incon-pco.com