Posted tagged ‘Faroe Islands’

Sheep View 360˚ campaign wins at the World Media Awards 2017

May 30, 2017

Sheep View 360˚ campaign wins at the World Media Awards 2017
Sheep View 360˚, which saw the Faroe Islands enlist the help of its many (80,000) sheep to put the islands on the Google Street View map, recently won the top Travel & Tourism Award at the World Media Awards 2017.

With a budget of only $200,000, Sheep View 360˚ generated two billion media impressions and an estimated PR value of around $50 million. The campaign, in turn, shared the natural beauty of the little-known islands with the world, garnering support from countless destinations worldwide.

The campaign saw Faroese resident Durita Dahl Andreassen combine forces with Visit Faroe Islands to undertake a unique sheep-based mapping system to petition Google to put the destination on Street View, thus unlocking the Faroes’ hidden beauty. By mounting cameras on the back of sheep, which periodically captured 360˚ images as they wandered the hillsides freely, Durita was able to upload the pictures to Google maps, thus creating the unique ‘Sheep View’.

Nominated alongside Airbnb, Destination Canada, London & Partners and Marriott International, Visit Faroe Islands is thrilled to scoop the top award in the Travel & Tourism category.

The campaign has also won several other prestigious international awards in the USA, France, Sweden and Denmark.


#SheepView360˚ #Faroes #VisitFaroeIslands #MICENews #TourismNews

KOKS wins the Faroe Islands’ first Michelin star

February 23, 2017

KOKS wins the Faroe Islands’ first Michelin star
Since opening its doors in 2011, restaurant KOKS has won the hearts of food lovers in the Faroe Islands and beyond.

Now six years on, it has won the ultimate foodie accolade – its first Michelin star, propelling it onto the world stage of top dining experiences. KOKS is the first restaurant in the Faroe Islands, which has a population of 50,000, to receive a Michelin star.

Run by 26-year-old Faroese chef Poul Andrias Ziska, KOKS focuses on innovative traditional Faroese food, giving its guests the chance to taste the Faroes and its seasons through local produce.

At KOKS, our aim is to create the ultimate dining experience. An experience strongly influenced by our deep-rooted Faroese traditions and the remarkable local produce found at our doorstep. This is our strength, and often our job is simply to let the extraordinary produce speak for itself,” says Poul Andrias Ziska.

The young avant-gardes at KOKS use Faroese produce, both coarse and fine, ancient and modern, whilst ensuring that the gathering and consumption is sustainable. Rather than blazing new culinary trails, every effort is put into exploring the ancient Faroese practices of drying, fermenting, salting and smoking.

KOKS’ menu is determined by the various seasons and what they have to offer, transforming ancient culinary tradition into modern delicacies. Simple and pure, fresh and traditional.

#FaroeIslands #MichelinStar #KOKS #TourismNews #MICEnews


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