Posted tagged ‘ForwardKeys’

Long-haul arrivals during fourth quarter of 2017

March 9, 2018

Long-haul arrivals during fourth quarter of 2017 consolidated a year of solid growth for tourism in Europe

The latest results from the Air Travellers’ Traffic Barometer*, produced by European Cities Marketing and ForwardKeys, consolidated a year of solid growth for long-haul inbound tourism in Europe, despite terror attacks targeting tourists in some major destinations earlier in 2017. Markets showed more resilience and relatively fast recovery to these tragic events.

Number of long haul travellers increased by 14.1% in Q4 2017 compared to Q4 2016
All international arrivals in Europe grew by 7.1% in Q4 2017, invigorated by long-haul travellers (+14.1%). While intra-European travel showed moderate growth (+2.8%), arrivals from almost all the other regions maintained growth rates above 10%. Asia and Oceania were the best performing markets.

Leisure travellers had the largest absolute growth
Traveller profile of long-haul arrivals revealed a leisure-related behaviour: the fastest growing segments were those with medium lengths of stay and medium-sized groups (2 to 5 pax per booking). The average lead time extended as a consequence of the fast growth for longer lead time segment (120+ days).

Top 10 destinations reveal a shift towards leisure-related travel
London (18% share) remained the top destination for long-haul travellers, but Paris (16%) gained ground when compared with the equivalent quarter in 2016. Mediterranean destinations Istanbul, Rome, and Madrid, managed to surpass business-related destinations Frankfurt and Amsterdam, revealing a shift towards leisure-related travel in comparison with Q4 2016.

Bookings for Q1 2018 reveal a positive prospect for long-haul arrivals
7 out of 10 top European destinations welcome increased forward bookings with double-digit growth, revealing the healthy outlook for long-haul arrivals in Q1 2018. Forward bookings confirm an optimistic travel outlook for Q1 2018 (international arrivals ahead by 9.7%), again fuelled by long-haul arrivals, ahead by 13.3%. Cities of Istanbul (+52.5%), Amsterdam (+20.1%) and Paris (+17.6%) are the most promising destinations in Q1, appearing in both top 10 rankings by volume and by growth.

All ECM members have exclusive access to the complete European Cities Marketing-ForwardKeys Air Travellers’ Traffic Barometer with all the graphs and analysis.


#CityMarketing #EuropeanCitiesMarketing #ForwardKeys #MICEmedia #MICEnews #TourismNews #TourismChannel #Q1

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Europe shows recovery signs

August 25, 2015

Europe shows recovery signs in terms of international arrivals after a slow down during first semester of 2015
The latest results from the Air Travellers’ Traffic Barometer* produced by European Cities Marketing and ForwardKeys highlight that Europe shows recovery signs: after a flat growth in Q2 2015, expectations are high regarding Intra-European bookings for Q3 2015, with a 5.4% growth.

During Q2 2015 international arrivals are growing slowly
During second quarter of 2015, all international source markets grew by 1.1% compared to previous year, mostly driven by long-haul travellers (+2.4%).
The Intra-European market (standing for 60% of all arrivals in Europe) increased by a small 0.2%.
Africa was also in a negative trend this 2nd quarter of 2015 with a -10.7% decrease.
Asia & Oceania maintain a healthy growth while North America still benefit from a favourable currency exchange.

International bookings to Europe for Q3 2015 are encouraging
Middle East had a negative variation in Q2 2015 due to events such as the oil pricing slump which reduced the purchasing power and the business travels. Ramadan (from June 18 to July 17), has affected negatively this quarter, but the perspectives for Q3 are promising with a 25.2% growth of bookings from this area.
Africa is up by +7.5% for future arrivals based on issued booking up to 30 of June. The region should recover the growing path after a bad performance during 2014 due to Ebola’s crisis.

The standard profile for long haul trips to Europe: last minute decision, 1-2 people, 1 week
Stays between 1 to 8 days predominate in second quarter of 2015, and showed interesting increases. However, the shortest stay had a timid growth, almost flat, likely due to the slowdown in the business profile of Middle East visitors. Regarding the lead time, most common segment is still late bookers, who decide the final trend in the last minute. Solo and couple travellers remain the main part of the total arrivals (74%) but Groups segment (6+ pax), despite its low volume, maintains a healthy growth (+7.1%), mostly due to the Asian market.

All ECM members have exclusive access to the complete European Cities Marketing – ForwardKeys Air Travellers’ Traffic Barometer with all the graphs and analysis.

Long haul arrivals in Europe rested on the shoulders of Asia & Oceania markets during fourth quarter of 2014

March 18, 2015

Long haul arrivals in Europe rested on the shoulders of Asia & Oceania markets during fourth quarter of 2014

The new results from the Air Travellers’ Traffic Barometer* produced by European Cities Marketing and ForwardKeys highlight that 2014 international arrivals increased by 3.2% compared to 2013 driven by long-haul markets and more particularly Asia and Middle East.

During the fourth quarter of 2014, Asia & Pacific continued driving the growth in long-haul arrivals to Europe, compensating the severe decrease in Africa (-6.9%) caused partly by the Ebola outbreak.
Regaining its bigger market share of 67% during winter season, intra-European flow, however, suffered a modest decrease of -1%, mostly due to the collapse of Russia & Ukraine markets in November and December 2014.
Yearly performance showed overall constant growths in all source subcontinents (+3.2%), despite the slowing down in the last quarter.

Solid market shares were seen in solo and couple travellers, last-month bookers, as well as vacationers staying 6 to 13 nights, for the fourth quarter of 2014. However the fastest growths were seen in group traveller (+32.7%) as well as early booker segment (+11.8%).

Current forward bookings trends for international arrivals in Europe during the first quarter of 2015 show a depressing situation for intra-regional (-0.3%) and African (-2.5%) flows while Asia & Pacific and Middle East perform above the promising average long-haul growth with respectively +17.6% and +16.1% growth compared to the first quarter of 2014.
Top 5 destinations in terms of market share remain the same for both historical and expected arrivals, among which Paris, Istanbul, and Rome stand out in advanced bookings compared to previous year.

All ECM members have exclusive access to the complete European Cities Marketing-ForwardKeys Air Travellers’ Traffic Barometer with all the graphs and analysis.


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