Sheep View 360˚ campaign wins at the World Media Awards 2017

Sheep View 360˚ campaign wins at the World Media Awards 2017
Sheep View 360˚, which saw the Faroe Islands enlist the help of its many (80,000) sheep to put the islands on the Google Street View map, recently won the top Travel & Tourism Award at the World Media Awards 2017.

With a budget of only $200,000, Sheep View 360˚ generated two billion media impressions and an estimated PR value of around $50 million. The campaign, in turn, shared the natural beauty of the little-known islands with the world, garnering support from countless destinations worldwide.

The campaign saw Faroese resident Durita Dahl Andreassen combine forces with Visit Faroe Islands to undertake a unique sheep-based mapping system to petition Google to put the destination on Street View, thus unlocking the Faroes’ hidden beauty. By mounting cameras on the back of sheep, which periodically captured 360˚ images as they wandered the hillsides freely, Durita was able to upload the pictures to Google maps, thus creating the unique ‘Sheep View’.

Nominated alongside Airbnb, Destination Canada, London & Partners and Marriott International, Visit Faroe Islands is thrilled to scoop the top award in the Travel & Tourism category.

The campaign has also won several other prestigious international awards in the USA, France, Sweden and Denmark.

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#SheepView360˚ #Faroes #VisitFaroeIslands #MICENews #TourismNews

IACC Names Chefs as “Copper Skillet European Champions”

IACC Names Chefs as “Copper Skillet European Champions”

(Netherlands)  — 9 chefs from IACC member properties in Denmark, Sweden, France, Netherlands, Germany & the UK gathered at Kapellerput on 24 September at the IACC-Europe Knowledge Festival to compete for the coveted European Copper Skillet where the winners go on to the Copper Skillet global final taking place in the Los Angeles in April 2017.

Regina Andersen from the Trinity Hotel & Conference Centre, Denmark took the Senior title for her winning dish in the cook-off of pork filet rolled around a farce of cod, with potatoes and fried onions.

Mary Palecek from the Sundial Venue – Woodside, UK was declared Junior category champion for her dish of pork fillet medallions, sweet potato, sautéed courgette and chorizo, with a tomato and chilli salsa

The chefs were presented with basic pantry items along with a “mystery basket” of proteins and other fresh, dairy and grocery items. They were given 30 minutes to prepare, create, and present their creations to local area judges.

The winners of the European cook-off (one senior chef and one junior chef) will go on to compete with other chefs from IACC chapters around the world at the International Copper Skillet Competition at the IACC-Americas Connect Annual Meeting on the 4–6 April 2017 where the 13th Global Copper Skillet Champion will be named.

The popular Copper Skillet competition was introduced in 2004 to highlight the artistry and skill of the best chefs from IACC-member conference venues around the world and to honour their contributions to the shared goal of providing an outstanding conference venue experience.

PACIFIC WORLD AND ACCESS GLOBAL DESTINATION INDEX REPORT IDENTIFIES TOP DESTINATIONS FOR MEETINGS, INCENTIVES AND CONFERENCES

PACIFIC WORLD AND ACCESS GLOBAL DESTINATION INDEX REPORT IDENTIFIES TOP DESTINATIONS FOR MEETINGS, INCENTIVES AND CONFERENCES
Thailand, Indonesia and Singapore recognized as top destinations in Asia
Italy and France most popular in Europe, UAE top destination in Middle East
Texas, Florida and Las Vegas top the list in the USA

Results from a recent global Destination Index, compiled by the leading Global DMC and Event Management Companies, Pacific World (www.pacificworld.com) and ACCESS Destination Services (www.accessdmc.com), have identified the top destinations in Asia, Europe, the Middle East, and the United States for meetings and incentives.

Patricia Silvio, Global Marketing Manager, Pacific World, commented, “The Pacific World global Destination Index report identifies each year the countries and cities most thriving within the meetings, incentives and conferences industries. This year overarching themes that led to an increase in popularity were improvements in transportation/flights, an increase in venues and hotels, investment in technology, attractive exchange rates, and safety and stability.”

Thailand, Indonesia and Singapore were recognised as the top countries in Asia for meetings and incentives, with Bangkok and Bali voted as the most popular cities, and meetings and incentives being the most requested event types in Singapore. Governmental stability, attractive exchange rates and improved flight connections were factors contributing to the increased attention from source markets including North America, Australia and other Asian regions.

In Europe, France and Italy were identified as the top countries for meetings and incentives. Improved transport links and investment in infrastructure resulting in the opening of a number of new hotels and venues were factors accountable for the fact that Milan and Paris have both been voted as the most popular European cities for Meetings and Incentives, with increased interest from source markets such as the Middle East, USA, UK, Germany, and Brazil.

The UAE was recognised as the most popular destination for incentives and conferences in the Middle East, with the UK, Saudi Arabia and India identified as the key source markets placing inbound business into the destination. Accessible flight routes, new hotels, and an investment of time and resources in the latest technology and set-ups to facilitate large-scale events have pushed the UAE to the top of the list.

Texas topped the list as the most popular destination for meeting and events in the USA, followed by Florida and Las Vegas. New venues, restaurants and an increase in international and regional flights have boosted the popularity of these destinations while the abundance  of available VIP experiences have established Dallas, San Antonio, Miami, and Las Vegas as key cities for conference and incentives in the U.S.

For more details about the Destination Index, please go to: www.pacificworld.com

 

Pacific World enrolls 24 more staff members to participate in an in-house MPI CMP Boot Camp

Pacific World enrolls 24 more staff members to participate in an in-house MPI CMP Boot Camp

Pacific World (www.pacificworld.com), the integrated global DMC and Event Management organisation, has signed up 24 staff members, who represent four of its European destinations (namely Spain, France, Monaco and UK), to undertake the MPI CMP Boot Camp and help prepare their employees for the Convention Industry Council´s Certified Meeting Professional (CMP) certification. The Boot Camp will be held in Barcelona, Spain on February 23rd and 24th.

The event planning and management company is one of the first to sign up for the in-house boot camps that have been developed by the UK Centre for Events Management at Leeds Beckett University on behalf of MPI UK and Ireland.

This European initiative builds on a similar initiative announced recently in Singapore for a further 22 of Pacific World´s employees, (based across the company´s Asia locations), to train for the CMP examination.

MPI UK and Ireland President, Miguel Neves, who recently gained his CMP certification has welcomed the move.

“It is great to see buy-in by the industry and in particular to see an agency committed to getting high level education to prepare their staff for the CMP examination. We are delighted with the content of the boot camp which covers not only the ten knowledge domains in two days, but also uses best practices, group activities and real-time scenarios, to provide an effective all-round learning experiences for planners.

Mark Barber, Regional Director for Pacific World Europe, explains: “Pacific World has acknowledged that the events industry is at a turning point and that today´s clients are looking for a reliable events partner, who recognises among other things, the importance of continued staff development, to deliver a world-class event experience. The CMP training and certification will provide our staff with important skills and know-how to deliver the needs of our clients and at the same time, we believe existing and new clients will recognise the value of working with a partner whose staff understand and all speak the same language.

The successful completion of the CMP training and certification in our European and Asian locations, will complement existing CMP professionals, within the team of our alliance partner, ACCESS Destination Services.

Together, the Pacific World / ACCESS global team of CMP qualified professionals will aim to ensure a consistent and compliant way of working, along with exemplary operational standards, regardless of the destination our clients choose from our extensive portfolio of possible event locations.”

VP for Education on MPW UKI Board of Directors, Jane Baker of Freeman XP comments: “The CMP has been a core part of our vision to support the professional development of our industry. There has been significant interest on the certification and boot camp from agencies, so this in-house solution adds to what we can offer in the UK and beyond, alongside the scheduled boot camps that will run twice a year.”

MPI will be running the next CMP Boot camp in London on 6th and 7th July 2015. More details on this and future boot camps can be found on the website www.mpiuk.org

For more information on Pacific World please visit: www.pacificworld.com

Istanbul Convention & Visitors Bureau Appoints Redmint

Istanbul Convention & Visitors Bureau Appoints Redmint as PR Agency for number of European countries

LONDON (19 January 2015) – The Istanbul Convention & Visitors Bureau (ICVB) has appointed Redmint Communications as its public relations agency for the UK, France, Belgium, Germany and the Netherlands.

Redmint Communications will be promoting, publicising and strengthening Istanbul’s brand image as a leading congress and meetings destination via an effective and meaningful PR strategy in the UK, France, Belgium, Germany and the Netherlands.

As a historical meeting point between East and West and spanning two continents, today’s Istanbul is a leading MICE destination offering unique and exciting venues. The city has the capacity to host every type of event, from bespoke incentives to meetings for up to 30,000 for corporate and leisure visitors alike. Combined with Istanbul’s historic venues, palaces, cisterns and more, it offers meeting planners a variety of remarkable options to create truly outstanding events. Accommodation in Istanbul is both numerous and offers a selection across the spectrum.

Easily accessible from around the world, Istanbul is served by nearly 300 international airlines at its two airports. Turkish Airlines, named ‘Best Airline Europe’ by Skytrax for four years running, has a network of more than 260 direct flights and flies to more countries than any other airline in the world.

Istanbul was ranked 8^th in the world by the International Congress and Convention Association in its 2013 Rankings for Cities and Countries and 1^st for large congresses of 300-500 guests.

ICVB was founded as Turkey’s first destination marketing bureau in 1997 and today offers a wide range of services to help promote Istanbul as a MICE destination while assisting organisers in creating

exciting events around the city. Ozgul Ozkan Yavuz, General Manager of ICVB, says of the appointment of Redmint: “We are delighted to have appointed Redmint Communications as our public relations agency for the UK, France, Belgium, Germany and the Netherlands. With their unrivalled knowledge of Turkey and Istanbul, and their MICE experience to date, not to mention vital contacts, we feel confident that they will help take Istanbul into a new phase in its appeal as of the world’s top MICE destinations.”

PACIFIC WORLD BRINGS REACTABLE AND GOOGLE GLASS TO EIBTM

PACIFIC WORLD BRINGS REACTABLE AND GOOGLE GLASS TO EIBTM
Pacific World (www.pacificworld.com), the integrated global DMC and Event Management organisation, are set to showcase some leading technology tools that could be integrated into different kind of events, meetings and incentives, at their stand (K36) whilst exhibiting at EIBTM 2014, which takes place from 18-20 November in the Fira Gran Via, Barcelona.

They will be running three interactive sessions at their booth in Barcelona, including a Reactable demonstration that will take place on Tuesday 18 from 17.00 – 18.00 and two sessions with Google Glass, on Wednesday 19 from 16.00 – 18.00 and Thursday 20 from 10.00 – 14.30.

Reactable is an electronic musical instrument with a multi-touch tabletop interface. Patricia Silvio, Global Marketing Manager, Pacific World commented, “Reactable is a trendy tool that until now has been used for alternative and electronic music festivals. This creative technology is now jumping over into the corporate world, thanks to the potential it has to reinforce branding and corporate culture during an event.”

Reactable connects attendees of an event to the music in a completely different way. It turns every performance into a memorable experience where guests can interact with and create music. It is also visually impactful and is suited to all types of spaces and events.

“This audiovisual instrument could help to enhance the brand experience during an event. Could also help to transmit specific brand values in a different and creative way”, says Silvio.

Google Glass, which launched in 2012, has also received a great deal of interest amongst technology lovers within the meetings industry. The cutting edge technology offers huge potential within the meetings and events industry, as it is suited for a number of applications including team building apps and speaker prompts during conferences.

Silvio explains, “Clients will be able to try and discover a bit more about how Google Glass can be integrated in an event through live demonstrations at our stand. Some examples of how to integrate Google Glass into an event includes run a contest during a conference where attendees participate through taking their own photos and videos and uploading them directly from Google Glass to platforms including our Facebook fan page or Instagram account.”

Meetings industry professionals interested in placing outbound business into destinations including Cambodia, China, Hong Kong, India, Indonesia (Bali), Malaysia, Singapore, South Korea, Thailand, Vietnam Europe: Spain, Italy, England, France, Greece, Monaco, Portugal, Scotland Middle East: Dubai, Abu Dhabi, Oman Southern African region: South Africa, Botswana, Mozambique, Namibia, Zambia, Zimbabwe North America (In Global Alliance with ACCESS Destinations Services) should visit Pacific World (K36) at EIBTM to find out more.

For more information please visit: www.pacificworld.com

LEADING INTERNATIONAL ASSOCIATIONS TO ATTEND EIBTM

LEADING INTERNATIONAL ASSOCIATIONS TO ATTEND EIBTM
MY ASSOCIATION | MY CLUB ATTRACTS GLOBAL ATTENTION

OKTOBER 2014 – A new initiative launched for the Association Sector by EIBTM has garnered support from the industry across the world and attracted a global representation of Buyers who are now registered to attend EIBTM 2014. My Association | My Club was announced in the summer to give a more flexible option to an Association Planner’s business and networking agenda at this year’s event in Barcelona from 18-20 November.

Association Buyers with average budgets between US$1m & US$5m and some as high as US$20m, have joined the programme which will see 20 countries represented including US, China, UK, Canada, Russia, Switzerland, Netherlands, Germany, Belgium and France. The key elements of My Association | My Club have been designed in consultation with Association Planners through research and a dedicated Focus Group meeting.

Commenting on the new approach to the Association sector, Patrick Debus, Permanent Secretary World Federation of Consuls said: “I can only congratulate the EIBTM Team for having launched “MY ASSOCIATION / MY CLUB“, this new initiative is fully answering and definitively taking more care of the Association Planner’s expectations and I can only congratulate the team for such a useful and highly appreciated concern.”

Another participant from the Association Focus Group commented: “The new My Association | My Club programme is unique, as it is specifically tailored to the Association Executive, allowing optimal networking while offering maximal flexibility. The Club Lounge on the show floor and the Educational Sessions will allow to maximise interactions with fellow Executives and Exhibitors. No doubt this will enhance the return on investment of Exhibitors as well as Association Buyers.”

Richard Holmes, International Director of Meetings of International League against Epilepsy, added: “I am delighted to see that many of the suggestions from the Association Focus Group have been taken on board and incorporated into the planning of EIBTM 2014. By hosting Buyers at the same hotel and benefits such as the Association Hub, I expect to have greater opportunities to meet with other Association Buyers whom I might not get a chance to catch up with on the show floor. I hope that more flexible scheduling will allow me to maximise my limited time, meeting with more partners and suppliers at the show.”

Priority has been given to “flexibility” a key request that came out of the research. Each Association Planner can now control their own itinerary, through choosing what they do, allowing time to explore the show, choose their own meetings and appointments and add to them as they wish in their own Association Hub – a dedicated Club Lounge on the show floor. With dedicated networking, and their own host hotel, the Association Club also means that the attendees get to be together throughout their attendance at EIBTM 2014.

Whilst the Association Planners will continue to have their own dedicated education sector sessions, they will also have the flexibility to attend any of the EIBTM Knowledge Programme, defining which best suit their own business – another request that was made from those who participated in the research.

“We are delighted by the response from the international Association sector, since we announced the launch of My Association | My Club. It was clear from the Focus Group held to determine and discuss what they wanted from their industry event, that we needed to think big and make some fundamental changes. We have, and we hope that EIBTM 2014 will be exactly what they want from their stay with us in Barcelona, and that our suppliers will obviously benefit as well from this more flexible approach,” said Graeme Barnett, EIBTM Senior Exhibition Director, Reed Travel Exhibitions.

“More than ever, EIBTM is definitively the key Event for Associations Meeting Planners to meet the World, and their world, in the most enjoyable and fruitful conditions,” added Debus.

For more information on My Association | My Club, please go to: http://www.eibtm.com/Hosted-Buyers/Dedicated-Programmes/My-Association-My-Club

To find out more about the Hosted Buyer Programme and to apply for your place, please visit: www.eibtm.com/hbregister

EIBTM 2014 will take place from 18th – 20th November.

GIBTM GEARS UP FOR SUCCESS WITH HIGHLY SOUGHT AFTER MEETINGS INDUSTRY BUYERS CONFIRMED TO ATTEND

GIBTM GEARS UP FOR SUCCESS WITH HIGHLY SOUGHT AFTER MEETINGS INDUSTRY BUYERS CONFIRMED TO ATTEND
www.gibtm.com

GIBTM, the leading Incentive, Business Travel and Meetings Exhibition in the Middle East, is gearing up for major business with meetings industry buyers from leading global financial, technology, agency, corporate and association companies signed up to attend the event which takes place annually at Abu Dhabi National Exhibition Centre (ADNEC) from 24-26 March, 2014.

Major names including Kuoni Events, TE Connectivity, UHY International, Medicongress, Mary Kay, HelmsBriscoe, FEI Company, China International Medicine Exchange Association International Service Center, Contendam and Portigon Financial Services have been accepted onto the highly sought after Hosted Buyer programme.

Last year, GIBTM saw 251 Hosted Buyers attend with 67% placing orders in excess of US$650,000 each. As a direct result of the growing demand witnessed from both exhibitors and buyers, the show has extended the Hosted Buyer Programme offering this year to accommodate over 300 buyers who are expected to participate in over 8,500 pre-scheduled appointments.

Exhibiting at GIBTM will provide regional and international suppliers with the opportunity to meet this highly targeted audience of buyers and achieve fast market penetration, which will be facilitated through the power of face-to-face meetings. Exhibitors will also be able to obtain competitive intelligence whilst establishing their company as a key player in the meetings and events industry.

The IBTM Meetings Industry Research for the Middle East, which was presented at last years show, identified the top ten countries for outbound business from the Middle East to be Turkey, Spain, France, Malaysia, India, UK, Indonesia, Philippines, USA and South Africa.

To find out more about GIBTM please visit http://www.gibtm.com
Join GIBTM on Linked in, Twitter and Facebook.

Notes to Editors
For media enquiries, please contact:
Pamela Wils
Tel: +44 (0) 208 334 4005
Mob: +44 (0) 07900494467
Email: pamela.wils@cut-coms.co.uk

Sophie Ahad
Tel: +44 (0) 208 334 4009
Mob: +44 (0) 776 8211629
Email: sophie.ahad@cut-coms.co.uk

MARK SEARLE TO EXTEND FOCUS TO ALL PACIFIC WORLD DESTINATIONS ACROSS THE GLOBE

MARK SEARLE TO EXTEND FOCUS TO ALL PACIFIC WORLD DESTINATIONS ACROSS THE GLOBE

January 2014 – Following the announcement made early last year, that Mark Searle was appointed as UK based sales manager (developing business in Europe, Middle East and Southern Africa), it has since been confirmed that Searle’s role will now extend to all destinations where Pacific World (www.pacificworld.com), the global DMC, Event Management and PCO organization, operates.

Hervé Joseph-Antoine, Global Managing Director, Pacific World comments, “Mark’s combination of MICE agency background and the knowledge he has gained around the DMC offering has strengthened our presence in the UK market, and we look forward to supporting him in driving representation forward into 2014 across the whole Pacific World portfolio.”

Searle’s new appointment was effective from January 2014. As part of the new role he will be responsible for representing destinations including China, India, Hong Kong, Thailand, Cambodia, Vietnam, Malaysia, Singapore, Indonesia, Greece, Scotland, Portugal, Spain, Southern Africa, France, Monaco and England.

Joseph-Antoine continues “Unfortunately this does mean that we will be ending our partnership with MM & Co (www.mm-and-company.co.uk) at the end of December. David Marks and his team have been a great partner and an important representative for Pacific World”.

Following their worldwide rebranding in November 2011, Pacific World as a global brand is recognised for delivering operational excellence, creativity and best-in-class customer service across the world. Through working closely with local governments and convention centres, the global MICE company currently delivers event solutions in over 25 countries.

For more information please visit: www.pacificworld.com

EIBTM OFFICIAL DESTINATION MANAGEMENT COMPANY FOR 10TH CONSECUTIVE YEAR

PACIFIC WORLD CONFIRMED AS EIBTM OFFICIAL DESTINATION MANAGEMENT COMPANY FOR 10TH CONSECUTIVE YEAR

Pacific World, the global DMC, Event Management and PCO organisation has confirmed that they will once again be partnering with EIBTM, the global event for the meetings and events industry, to deliver operational support for all aspects of the show which will take place in the Fira Gran Via, Barcelona (19-21 November).

Mónica Sala Reyna, Country Manager of Pacific World Spain, commented, “EIBTM moved the show to Barcelona ten years ago and we are delighted to have been working with them to deliver the show since then. Each year, the show attracts over 15,000 meetings industry professionals to the city. As the official DMC, our role is to ensure that each of those attendees receive the best service.”

As the official DMC, Pacific World is responsible for managing over 5,000 hotel room nights, working with a list of official hotels to secure attractive rates for EIBTM delegates.

In addition to this, the global DMC are also responsible for coordinating all official transportation services for Hosted Buyers and visitors attending the show. This involves over 200 daily transfers, which are coordinated by nearly 100 members of staff. They also arrange private transportation services for CEOs and VIP’s, according to the individuals bespoke requirements.

Graeme Barnett, Reed Travel Exhibitions, Senior Exhibition Director commented, “We really value the relationship we have with Pacific World. Implementing EIBTM each year is an enormous task and it is incredibly important to us that we work with suppliers whom we can trust implicitly. Year on year, Pacific World prove themselves beyond expectation and we are looking forward to working with them for years to come.”

Following their worldwide rebranding in November 2011, Pacific World as a global brand is recognised for delivering operational excellence, creativity and best-in-class customer service across the world. Through working closely with local governments and convention centres, the global MICE company currently delivers event solutions in over 25 countries including China, India, Hong Kong, Thailand, Cambodia, Vietnam, Malaysia, Singapore, Indonesia, Greece, Scotland, Portugal, Spain, Southern Africa, France, Monaco and England.