Technology and education take centre stage with new initiatives announced for AIME

February 25, 2013

Technology and education take centre stage with new initiatives announced for AIME

13 February, 2013: The Asia-Pacific Incentives & Meetings Expo (AIME) has announced seven, exciting new initiatives, developed in response to attendee feedback and industry trends, intended to help visitors get maximum value out of time spent at the annual event.

The new initiatives include: the Future Events Experience, a dedicated technology space on the show floor; a new mobile app; a mobile concierge; an expanded education program – AIME Knowledge; a dedicated area for niche event suppliers from the A-LIST Guide to exhibit; Visitors Appointment Diaries; and a careers stand created with inPlace Recruitment.

Sally de Swart, Reed Travel Exhibitions (RTE) Director for AIME, said technology, professional development and providing added value have been the focus while developing new initiatives for the 2013 show.

“All our attendees want to get the most out of the time they spend out of the office, so we have worked towards finding ways to add the maximum value for them,” Ms de Swart said.

“We have identified a thirst for professional development and a desire to understand how to better leverage the potential of new technology in the meetings and incentives industry. Our new initiatives in 2013 address these points and we’re confident that all attendees will leave the event having had an extremely productive few days.”

New initiatives for 2013 include:
Visitor Appointment Diaries: for the first time, visitors to AIME will have access to electronic appointment diaries to pre schedule appointments with their top choice of exhibitors. The diaries, which have previously only been available to Hosted Buyers, will be complimentary to use and open on 18 February.

The Future Events Experience: a dedicated space on the show floor where the latest pioneering technology and innovations for the MICE industry will be displayed and discussed with live demonstrations and presentations.

AIME mobile app: for attendees to access all the event information they need prior to and during the show. The app will include a full list of exhibitors, a detailed program, details of AIME Knowledge seminars, access to view appointment diaries, and maps to help navigate the show floor. Attendees will also be able to join social media conversations via the app, offering additional networking opportunities online.

AIME mobile concierge: a dedicated mobile number for attendees to text any questions they have about the show for an instant answer; from where the bathrooms are, right through to the topic of an upcoming education session or the stand number for an exhibitor.

AIME Knowledge: a refreshed, two day education program, now offering two streams with sixteen insightful sessions, with high profile speakers and industry experts leading discussions on a range of topics relevant to the meetings and incentives industry.
To view a full list of all the sessions visit:

inPlace Recruitment showcase: a dedicated space for recruitment and career advice provided by industry recruitment specialists, inPlace Recruitment. This initiative will allow attendees, including employers looking for candidates or professionals looking for their next opportunity, to connect on career opportunities as well as business.

A List Open House: an area on the show floor, developed in partnership with event industry bible, the A LIST Guide, to give attendees access to smaller, niche suppliers featured in the Guide. The stand will be a one-stop-shop for inspiration for upcoming functions.

AIME will be held at the Melbourne Convention and Exhibition Centre from 26-27 February, 2013.
For more information or to pre-register for AIME 2013 as a visitor for free, visit

For media enquiries contact:
Naomi Joyce
+61 (0) 2 9028 3592 –

About AIME
The Asia-Pacific Meetings & Incentives Expo (AIME) is owned by the Melbourne Convention + Visitors Bureau (MCVB), a not-for-profit organisation that markets Melbourne and Victoria nationally and internationally as a premier business events destination. AIME brings associations and event planners from around the world to Melbourne annually, for a two-day networking event where the best meetings and incentives destinations and products are showcased to the industry.

The show is managed by Reed Travel Exhibitions (RTE), the world’s leading provider of exhibitions in the travel and tourism industry. RTE successfully manages 13 events around the world which in 2011 were the catalyst for £2,807 million worth of travel and tourism business deals. RTE is a business unit of Reed Exhibitions.


November 21, 2012


After a long exploration through the industry, interviewing and speaking with almost 400 experts, Shuli Golovinski,CEO of Newtonstrand Innovations Ltd, industry expert and speaker, has committed the vision of the industry to paper. Looking at how events will be in the year 2020 and taking a look into the future of our conferences, the latest industry book “Events in 2020 – How do the industry movers and shakers envision them?” will be launched this month at EIBTM. The book is the third in a series of books by Golovinski. To find out more and to get a free signed copy, join Golovinski at the Future Events Experience area – Stand O200A – on Tuesday 27th November (1630-1730) to meet with the movers, shakers and contributors to the 2020 vision during his book signing and drinks reception.

If you research on the Internet how things will be in the year 2020 in general, you will come across a range of opinions about technological announcements and innovations. Predictions range from the self-driving car to a high-speed rail linking London to Beijing. Amongst other opinions are the flying car and creating a synthetic brain. According to financial experts, the Chinese Yuan will be one of the world’s three main currencies, along with the US Dollar and the Euro.

According to the above possibilities, it means there are likely to be some immense changes in the meetings and events industry from the format we have today. Golovinski started research two years ago and the book determines the key challenges in the meetings industry over the coming years as well as the key opportunities. He was keen to uncover trends in the industry and how the meetings industry is changing by gathering opinions from the industry and basing the book on the “wisdom of the crowd” concept. Golovinski has spent time to speak with and listen to 384 industry movers and shakers to come to a general consensus about how the events industry is now, and where they believe it will be in 2020. How the industry faces these issues will dictate how the events industry will be in the year 2020.

Golovinski says: “Today, technology is advancing even more rapidly and will continue to do so. By 2020 the world of technology could potentially consist of robots, holographic displays and virtual reality as a norm. Everyone and everything will be touched by this rapid technological growth, including the events industry, which is continuously growing”.

From his book, Golovinski writes: “By the time 2020 comes around, the dominant audience is going to be an entirely different set of people than have attended events in the past. I believe events will be much more attendee driven and designed than now. Social media tools will allow an attendee to make suggestions, organise topics, and choose speakers and to rate/rank nearly every component of an event. Unless you want them to consider your events to be a chore at the best, you need to adapt your strategy to make the whole process more fun and useful for them.”

The other books in the range are “Event 3.0 – How Generation Y and Z are re-shaping the events industry” and “From Gimmicks to Value – The Future of the Events Industry”. These are available to purchase on and more information can also be found on


November 1, 2012


As a direct result of last year’s success, EIBTM 25 ( will deliver an enhanced Future Events Experience with new elements and additional contributors to the area. The innovative feature area on the show floor will provide a dedicated space where exhibitors and buyers can experience and interact with the latest in cutting-edge technology and events services available in the market.

In partnership with Newtonstrand and Eventskills, the Future Events Experience will incorporate innovative speaker presentations, a live demonstration area showcasing pioneering technology and a number of networking and education opportunities for all attendees. A full list of events taking place in the Future Events Experience can be found at

Graeme Barnett, Exhibition Director of EIBTM commented, “There is no doubt that technology within the meetings industry and in fact across all industries is progressing at an exponential rate. As the world’s leading event for the meetings and events industry, it is of primary importance that we not only ensure we are offering the latest in technological innovations for our own show but also that we are helping all of our attendees learn about the latest products and trends so that they can utilise these when driving their own businesses forward.”

“The Future Events Experience is designed to provide a platform which will directly allow visitors to interact and experience different technology and innovative services that they can use for their next event, conference or meeting.” concluded Barnett.

The Future Events Experience will incorporate the ‘Experts Clinic’ this year. The new drop in clinic will provide a platform for all attendees to meet with experts in meetings and events technology. The experts will be available to consult attendees on all event technology related subjects.

Attendees can also benefit from the ‘Ask the Experts’ panel, which will take place on Wednesday 28th November, 10:30-11:30, facilitated by Corbin Ball, CEO of Corbin Ball Associates. Attendees will have the opportunity to speak with leading events and meeting technology experts about the latest innovation and trends as well as how to utilise it best in future conferences, meetings or events.

Newtonstrand’s Chance2Speak platform will also return for the EIBTM Future Events Experience. This innovative platform provides delegates with the opportunity to become a speaker at EIBTM with a 20-30-minute time slot to share their views on a topic of their choice. To apply for a Chance2Speak slot, visit

To find out more about the Future Events Experience, visit To register to attend EIBTM, visit

EIBTM 2012 takes place 27th – 29th November, Fira Gran Via Barcelona, and The EIBTM Forum ( will take place on 26th November in Fira Montjuic, Barcelona City Centre.
Join EIBTM on Linked in, Xing, Twitter and Facebook.

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