Posted tagged ‘GenieConnect’


January 22, 2014


GenieConnect, the digital solutions provider for the events industry, has announced the release of their version 2.7 software upgrade, which brings new features to their event apps, web portals, content management system, meetings management tool and also a brand new contributor portal for exhibitors.

Accessible to all GenieConnect clients, the new software version introduces the upgraded GenieBuilder content management system, which boasts a cleaner, simplified interface and faster infrastructure through the addition of a cutting-edge widget library, easy to use app and website builders and more visualization options to show how the solution will look once completed.

In addition to this, the new exhibitor and speaker portals have been designed for contributors to manage their own profile, materials and diaries, allowing users to gain more from event attendance, whilst easing the coordination and management of exhibitors and speakers for event organizers.

Enhancements to Gamification have also been included in the upgraded software, intended to drive desired behavior and increase engagement through games, trophies and thresholds, providing increased options for implementing games at events. The feature is highly configurable, allowing organizers to set up games involving goals for check-ins, attendance, profile updates, networking activity, providing feedback amongst many others.

Further functionality in MeetingsConnect has also been incorporated, to support increasing types of meeting programs which now allows organizers to implement meeting quotas for attendees, enabling users to select a ‘per day’ or ‘per event’ target when setting up meetings.

Finally, advances in their QR Code scanning allows innovative users to enhance the event, which can be time-bound to register session attendance, gamification check-ins and exhibition visits.

Michael Douglas, Business Development Director, GenieConnect comments, “We are confident and committed in providing a truly innovative yet effortless experience for all our clients and we plan to continue to enhance and add new additions to our solutions. The upgrade will not only give event organizers more visibility and control over their event participation solutions, but also improve their user experience, interaction and opportunities.

GenieConnect was established in 2010 and has since provided digital participation solutions for over 1000 events across the world. For more information, please visit

Notes to Editors:
Pamela Wils
Tel: +44 (0) 208 334 4005
Mob: +44 (0) 07900494467


December 19, 2013


As part of their ongoing commitment to drive participation and deliver valuable insight for event suppliers and attendees, GenieConnect (, the event participation solutions provider for the events industry, has released their top 10 predictions for the event technology industry in 2014.

Michael Douglas, Business Development Director, GenieConnect comments:
1. Organizers will seek integrated solutions – As technology becomes more prominent within the event industry, customers will have higher expectations of the services that their suppliers provide, and seek integrated solutions for registration, online mapping, mobile apps and audience response.

2. Windows Phone will be the heir to BlackBerry – While many consumers are using iPhone and Android devices, corporate IT departments have been much slower to progress. This is partly because of the high security risk they attribute to iOS and Android platforms, and will see Windows Phone as a way to retain control of corporate networks, in a user-friendly manner. Gartner reports a market share increase of 2.3% to 6.3% from 2012 to 2013. Thus, there will be a higher requirement to cater for Windows Phone with native event apps for the best user experience.

3. Event Wi-Fi will turn a corner – Venues will begin to see fit-for-purpose Wi-Fi as a competitive edge, and those that can guarantee it for large events will see a great increase in business. Exhibition organizers will begin to see that exhibitors will only attend shows that can cater for their needs, forcing them to employ companies such as MaxWifi and SmartCities to provide temporary networks

4. Analytics and ROI will outweigh the ‘WOW’ Factor – New and exciting technology and ideas will always have a role at certain meetings, but for the mainstream, organizers will be now be looking for solid results and returns from the recent wave of technology, before investing money in the next innovations.

5. Organizers will utilize their data better – As organizers become more aware of how to use attendee participation data, more of a focus will be placed upon building registration, web and mobile solutions in an integrated way so that businesses can obtain insight into events and attendee behavior. Data will drive future improvements and facilitate personalization across the event cycle.

6. Sponsorship sales will adapt to meet the opportunities technology provides – There are many targeted and innovative ways in which to monetize event technology, aside traditional sponsorship activity. However, technology is often decided upon late in the event cycle, and so a ‘Mobile App Sponsor’ may end up being the extent of what is sold. As organizers begin to understand their potential, sponsorship packages can be optimized and sales teams incentivized earlier on in the process.

7. Organizers will track attendees movement around an event – Indoor positioning systems could lead the way at events, allowing organizers to personalize push messages and notifications for every attendee. New sensor technology developments are starting to allow tracking within an indoor location, sending notifications about sessions nearby, and other useful information, improving attendee experience and return on investment.

8. Contactless transactions at events will increase – Near Field Communication (NFC) is set to be commonplace at UK events in 2014. It is a growing technology that allows smartphones, tablets and similar gadgets to connect via a radio connection.GSMA are already using NFC to provide un-manned check-in points for registration, access to maps, exhibitor details, feedback services and much more. NFC is becoming a growing trend in contactless payments, and as Apple are yet to join list of manufacturers who have implemented the functionality – we predict that in the next coming years they will join this contactless movement.

9. There will be more consolidation in the event technology industry – The event technology industry will continue to consolidate through acquisition and strategic partnerships. Increasingly established players have moved slowly and found that there are holes in their solutions, this will open up interest in buying niche players as new technologies come to the market.

10. An increase in wearable technology – Wearable technology, such as Google Glass, Samsung Smart Watch and Apple iWatch, is likely to grow; both in terms of the number of devices available and the adoption the technology. For event organizers, this is a considerable development, as it will result in an increase in smart devices to contact their attendees with via push messages and collect more intelligent.

For more information, please visit


December 10, 2013

GenieConnect (, the event participation solutions provider for the events industry, is set to showcase their Award-Winning MarketingConnect, the intelligent marketing automation system for events, at this year’s Expo! Expo! taking place 11-12 December 2013 at George R. Brown Convention Center, Texas, USA.

MarketingConnect, won the EIBTM Technology Watch Award this year for innovation within the events industry. As an integrated marketing automation solution, MarketingConnect has been designed to utilize event and attendee behavior information gathered from other GenieConnect tools to generate relevant and personalized content, which is then channeled through attendee communications channels such as emails, and mobile push messages. This allows event organizers to send highly targeted and relevant information to attendees to maximize engagement throughout the entire event life cycle.

Giles Welch, CEO of GenieConnect comments, “We are excited to showcase MarketingConnect to Event Organizers in North America. Our team will be holding live demonstrations of MarketingConnect as well as our mobile event apps and attendee web portals, throughout Expo! Expo! to show event organizers how they can improve engagement throughout the event lifecycle and ultimately increase returns for their events.”

GenieConnect are inviting all Expo! Expo! attendees to visit booth 556 to discuss the benefits of personalization for event attendees, as well as the benefits of email marketing for increasing event app uptake and attendee engagement, and maximizing event communications throughout the year.

The Event Participation Solutions provider has also confirmed that they will be participating in the IAEE Treasure Hunt. This competition will provide one lucky winner with a Holiday to Hawaii for two people. The prize will include two round-trip American Airline flights and accommodation at the Hilton Hotel Resort in Honolulu. To enter the competition, visit the GenieConnect booth (556) at Expo! Expo!

If you would like to make an appointment with GenieConnect, please email or contact via

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