GIBTM 2014 KNOWLEDGE PROGRAMME ANNOUNCED

GIBTM 2014 KNOWLEDGE PROGRAMME ANNOUNCED
For full details visit http://www.gibtm.com/knowledge

GIBTM, the leading Incentive, Business Travel and Meetings Exhibition in the Middle East, has recently announced the full outline for their 2014 GIBTM Knowledge programme which will be delivered at the show, set to take place at the Abu Dhabi National Exhibition Centre (ADNEC) from 24-26 March, 2014.

Erica Keogan, Associations and Education Manager, IBTM Global Events Portfolio, Reed Travel Exhibitions commented, “GIBTM Knowledge has been rebranded for this year and is set to offer professional education opportunities for MICE and Business Travel professionals at all levels. The programme, which will be delivered by industry experts, has been designed to cover key market trends and issues in the Meetings, Incentives and Business Travel sectors.”

Sponsored by Qatar National Convention Centre (QNCC), the GIBTM 2014 Knowledge programme will be supported by SITE, MPI, ICCA and Green Globe and will include Business Travel, Industry Knowledge, Association and Sustainability sessions, which will deliver cutting edge professional education opportunities for MICE and Business Travel professionals.

The GIBTM Knowledge programme will incorporate the following sessions and full details can be found via http://www.gibtm.com/knowledge

The GIBTM 20×20 Challenge – Powered by PechaKucha (26 March 2014, 10:30 – 11:30 Knowledge Hub). This session invites attendees to present in a PechaKucha™ competition (PechaKucha™ is a style of presentation: 20 slides shown for precisely 20 seconds per slide). The audience will vote for their favourite presentation and pick the winner. Those interested in presenting should email abi.cannons@reedexpo.co.uk with a brief overview of their intended topic.
Habits of Middle East Business Travellers (25 March 2014, 16:00 – 17:00 Knowledge Hub) – Sunil Malhotra, Director, Aviation Sector – Middle East & North Africa, Ernst and Young, will be discussing the travel habits of business travellers in the Gulf Co-operation Council (GCC) and will be addressing their travel needs and trends. This is a must-attend session for all those interested in discovering future Business Travel trends in the Middle East.
Using Content Marketing to Promote Your Event or Venue (25 March 2014, 13:00 – 14:00, Knowledge Hub) – This session, delivered by Jordan Boshers, Chief Digital Strategist and Founder, IstiZada, and Farah Isam Batarneh, Online Project Manager, IstiZada, will analyse how content marketing can be used to drive new business through utilising the creation and distribution of relevant and useful content.

To find out more about GIBTM please visit http://www.gibtm.com

Join GIBTM on Linked in, Twitter and Facebook.

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GIBTM GEARS UP FOR SUCCESS WITH HIGHLY SOUGHT AFTER MEETINGS INDUSTRY BUYERS CONFIRMED TO ATTEND

GIBTM GEARS UP FOR SUCCESS WITH HIGHLY SOUGHT AFTER MEETINGS INDUSTRY BUYERS CONFIRMED TO ATTEND
www.gibtm.com

GIBTM, the leading Incentive, Business Travel and Meetings Exhibition in the Middle East, is gearing up for major business with meetings industry buyers from leading global financial, technology, agency, corporate and association companies signed up to attend the event which takes place annually at Abu Dhabi National Exhibition Centre (ADNEC) from 24-26 March, 2014.

Major names including Kuoni Events, TE Connectivity, UHY International, Medicongress, Mary Kay, HelmsBriscoe, FEI Company, China International Medicine Exchange Association International Service Center, Contendam and Portigon Financial Services have been accepted onto the highly sought after Hosted Buyer programme.

Last year, GIBTM saw 251 Hosted Buyers attend with 67% placing orders in excess of US$650,000 each. As a direct result of the growing demand witnessed from both exhibitors and buyers, the show has extended the Hosted Buyer Programme offering this year to accommodate over 300 buyers who are expected to participate in over 8,500 pre-scheduled appointments.

Exhibiting at GIBTM will provide regional and international suppliers with the opportunity to meet this highly targeted audience of buyers and achieve fast market penetration, which will be facilitated through the power of face-to-face meetings. Exhibitors will also be able to obtain competitive intelligence whilst establishing their company as a key player in the meetings and events industry.

The IBTM Meetings Industry Research for the Middle East, which was presented at last years show, identified the top ten countries for outbound business from the Middle East to be Turkey, Spain, France, Malaysia, India, UK, Indonesia, Philippines, USA and South Africa.

To find out more about GIBTM please visit http://www.gibtm.com
Join GIBTM on Linked in, Twitter and Facebook.

Notes to Editors
For media enquiries, please contact:
Pamela Wils
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Mob: +44 (0) 07900494467
Email: pamela.wils@cut-coms.co.uk

Sophie Ahad
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Mob: +44 (0) 776 8211629
Email: sophie.ahad@cut-coms.co.uk