PACIFIC WORLD BRINGS REACTABLE AND GOOGLE GLASS TO EIBTM

PACIFIC WORLD BRINGS REACTABLE AND GOOGLE GLASS TO EIBTM
Pacific World (www.pacificworld.com), the integrated global DMC and Event Management organisation, are set to showcase some leading technology tools that could be integrated into different kind of events, meetings and incentives, at their stand (K36) whilst exhibiting at EIBTM 2014, which takes place from 18-20 November in the Fira Gran Via, Barcelona.

They will be running three interactive sessions at their booth in Barcelona, including a Reactable demonstration that will take place on Tuesday 18 from 17.00 – 18.00 and two sessions with Google Glass, on Wednesday 19 from 16.00 – 18.00 and Thursday 20 from 10.00 – 14.30.

Reactable is an electronic musical instrument with a multi-touch tabletop interface. Patricia Silvio, Global Marketing Manager, Pacific World commented, “Reactable is a trendy tool that until now has been used for alternative and electronic music festivals. This creative technology is now jumping over into the corporate world, thanks to the potential it has to reinforce branding and corporate culture during an event.”

Reactable connects attendees of an event to the music in a completely different way. It turns every performance into a memorable experience where guests can interact with and create music. It is also visually impactful and is suited to all types of spaces and events.

“This audiovisual instrument could help to enhance the brand experience during an event. Could also help to transmit specific brand values in a different and creative way”, says Silvio.

Google Glass, which launched in 2012, has also received a great deal of interest amongst technology lovers within the meetings industry. The cutting edge technology offers huge potential within the meetings and events industry, as it is suited for a number of applications including team building apps and speaker prompts during conferences.

Silvio explains, “Clients will be able to try and discover a bit more about how Google Glass can be integrated in an event through live demonstrations at our stand. Some examples of how to integrate Google Glass into an event includes run a contest during a conference where attendees participate through taking their own photos and videos and uploading them directly from Google Glass to platforms including our Facebook fan page or Instagram account.”

Meetings industry professionals interested in placing outbound business into destinations including Cambodia, China, Hong Kong, India, Indonesia (Bali), Malaysia, Singapore, South Korea, Thailand, Vietnam Europe: Spain, Italy, England, France, Greece, Monaco, Portugal, Scotland Middle East: Dubai, Abu Dhabi, Oman Southern African region: South Africa, Botswana, Mozambique, Namibia, Zambia, Zimbabwe North America (In Global Alliance with ACCESS Destinations Services) should visit Pacific World (K36) at EIBTM to find out more.

For more information please visit: www.pacificworld.com

GENIECONNECT RELEASES TOP 10 PREDICTIONS FOR THE EVENT TECHNOLOGY INDUSTRY IN 2014

GENIECONNECT RELEASES TOP 10 PREDICTIONS FOR THE EVENT TECHNOLOGY INDUSTRY IN 2014

As part of their ongoing commitment to drive participation and deliver valuable insight for event suppliers and attendees, GenieConnect (www.genie-connect.com), the event participation solutions provider for the events industry, has released their top 10 predictions for the event technology industry in 2014.

Michael Douglas, Business Development Director, GenieConnect comments:
1. Organizers will seek integrated solutions – As technology becomes more prominent within the event industry, customers will have higher expectations of the services that their suppliers provide, and seek integrated solutions for registration, online mapping, mobile apps and audience response.

2. Windows Phone will be the heir to BlackBerry – While many consumers are using iPhone and Android devices, corporate IT departments have been much slower to progress. This is partly because of the high security risk they attribute to iOS and Android platforms, and will see Windows Phone as a way to retain control of corporate networks, in a user-friendly manner. Gartner reports a market share increase of 2.3% to 6.3% from 2012 to 2013. Thus, there will be a higher requirement to cater for Windows Phone with native event apps for the best user experience.

3. Event Wi-Fi will turn a corner – Venues will begin to see fit-for-purpose Wi-Fi as a competitive edge, and those that can guarantee it for large events will see a great increase in business. Exhibition organizers will begin to see that exhibitors will only attend shows that can cater for their needs, forcing them to employ companies such as MaxWifi and SmartCities to provide temporary networks

4. Analytics and ROI will outweigh the ‘WOW’ Factor – New and exciting technology and ideas will always have a role at certain meetings, but for the mainstream, organizers will be now be looking for solid results and returns from the recent wave of technology, before investing money in the next innovations.

5. Organizers will utilize their data better – As organizers become more aware of how to use attendee participation data, more of a focus will be placed upon building registration, web and mobile solutions in an integrated way so that businesses can obtain insight into events and attendee behavior. Data will drive future improvements and facilitate personalization across the event cycle.

6. Sponsorship sales will adapt to meet the opportunities technology provides – There are many targeted and innovative ways in which to monetize event technology, aside traditional sponsorship activity. However, technology is often decided upon late in the event cycle, and so a ‘Mobile App Sponsor’ may end up being the extent of what is sold. As organizers begin to understand their potential, sponsorship packages can be optimized and sales teams incentivized earlier on in the process.

7. Organizers will track attendees movement around an event – Indoor positioning systems could lead the way at events, allowing organizers to personalize push messages and notifications for every attendee. New sensor technology developments are starting to allow tracking within an indoor location, sending notifications about sessions nearby, and other useful information, improving attendee experience and return on investment.

8. Contactless transactions at events will increase – Near Field Communication (NFC) is set to be commonplace at UK events in 2014. It is a growing technology that allows smartphones, tablets and similar gadgets to connect via a radio connection.GSMA are already using NFC to provide un-manned check-in points for registration, access to maps, exhibitor details, feedback services and much more. NFC is becoming a growing trend in contactless payments, and as Apple are yet to join list of manufacturers who have implemented the functionality – we predict that in the next coming years they will join this contactless movement.

9. There will be more consolidation in the event technology industry – The event technology industry will continue to consolidate through acquisition and strategic partnerships. Increasingly established players have moved slowly and found that there are holes in their solutions, this will open up interest in buying niche players as new technologies come to the market.

10. An increase in wearable technology – Wearable technology, such as Google Glass, Samsung Smart Watch and Apple iWatch, is likely to grow; both in terms of the number of devices available and the adoption the technology. For event organizers, this is a considerable development, as it will result in an increase in smart devices to contact their attendees with via push messages and collect more intelligent.

For more information, please visit www.genie-connect.com.

MOOVETEAM SET TO SHOWCASE GOOGLE GLASS™AT EIBTM

MOOVETEAM SET TO SHOWCASE GOOGLE GLASS™AT EIBTM

MooveTeam, exhibiting at this year’s EIBTM, in the new Innovation Zone (www.eibtm.com/izone) have recently confirmed that they will be integrating Google Glass with the latest version of their gaming platform, which will be showcased at EIBTM 2013 (www.eibtm.com).

The addition of Google Glass to the MooveTeam gaming software will allow attendees of the leading global event for the meetings and events industry, to experience the new technology for themselves, through a number of team building activities that they will run as part of the EIBTM programme.

Graeme Barnett, Reed Travel Exhibitions, Senior Exhibition Director EIBTM commented “We have been working with MooveTeam to bring Google Glass to the show as this is undoubtedly the next generation of technology and an innovation that we feel will transform the meeting industry and wider world, imminently.”

Javier Guardia, MooveTeam commented, “We have integrated Google Glass into a show experience and as a result, the combination of both technologies in the area of geolocation games places us right into the future. We see an incredible amount of potential for its application to marketing, branding, product launches and other fields like training & development. We are just at the beginning of a technology that represents a quantum leap in terms of access to information and team collaboration and after the show we plan to widen the range of functionalities and interaction of MooveTeam with Google Glass.”

To find out more, visit the MooveTeam showcase area (Stand O143) in the Innovation Zone at EIBTM.

EIBTM 2013 will take place from 19th – 21st November, a week earlier than in previous years. The EIBTM Forum will take place the day before the exhibition on 18th November. Trade Visitor registration is open and all meetings industry professionals are invited to register at http://www.eibtm.com/attend

Join EIBTM on Linked in, Twitter and Facebook.