Hamburg to take planners behind the scenes at one of Europe’s largest convention centres

Hamburg to take planners behind the scenes at one of Europe’s largest convention centres – at IMEX in Frankfurt

Visitors to Hamburg Convention Bureau’s stand at IMEX in Frankfurt can step inside one of Europe’s largest convention centres and virtually explore the redeveloped venue’s 50 halls in advance of its official opening.

Specially developed VR headsets using new ‘unreal engine’ technology enable planners at the show to move through the Congress Center Hamburg (CCH) and interact with the space. The resulting visual experience is comparable to a real walk through the new CCH and by far exceeds static 360 degree views.

The new CCH will be the largest of its kind in Germany when it reopens in 2020 with a 12,000 sqm exhibition area and 12,000 seats in up to 50 halls. The redeveloped centre will be able to accommodate several concurrent events and the entrance hall, rising as tall as the main building, provides an additional multi-purpose space.

Joining the CCH team at Hamburg Convention Bureau’s stand at IMEX are a vast range of hotels and venues. This includes three 5* hotels – the largest privately owned 5* conference hotel in Germany, the Grand Elysee; the Hotel Atlantic Kempinski and the recently-opened The Fontenay, which offers breath-taking views over the Alster Lake from its 131 rooms and suites.

Other hotels on the stand include the greenest hotel in Germany – the Scandic; hip design hotel Gastwerk and Jufa Hotel Hamburg HafenCity – a new four-star, 200 room hotel located in the heart of Europe’s largest inner-city development project. It has five workshop and seminar rooms, hosting up to 500 participants.

TUI Cruises, one of the leading catering and event suppliers Nord Event and UNESCO World Heritage Site Lübeck, ensure there is a wide range of venues, destinations and suppliers from across the Germany’s celebrated maritime region for planners to meet.

Florian Gerdes, Marketing Manager Conventions at Hamburg Convention Bureau, explains:
“We’re looking forward to showing planners a new way to experience the city’s show stopping venues. The use of innovative technology at our stand – combined with traditional Hamburg hospitality with curry sausage and tea cocktails – brings to life the city’s top credentials as a formidable location for meetings and events. Hamburg offers an ever-growing choice of venue and accommodation options – with 19 hotels scheduled to open this year alone.”

Hamburg Convention Bureau is at stand number G100 at IMEX in Frankfurt, taking place 15 – 17 May 2018.
www.hamburg-convention.com/en/imex-frankfurt-2018/

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#CCH #HamburgConvention #VisitHamburg #ConventionBureau #IMEXFrankfurt #IMEX18 #MICEnews #MICEbusiness #HafenCity

Hamburg Convention Bureau with a brand new design concept at IMEX Frankfurt

A fresh breeze from the north: Hamburg Convention Bureau with a brand new design concept at IMEX Frankfurt

Hamburg, 11 May 2017 – The Hamburg Metropolitan Region will be creating a fresh breeze at this year’s IMEX in Frankfurt, one of the conference and convention industry’s major trade fairs. At IMEX, the Hamburg Convention Bureau (HCB) will be presenting the Hamburg Metropolitan Region with a brand new appearance and an innovative stand design. Hamburg’s broad portfolio will be showcased by the HCB’s 16 stand partners who reflect Hamburg’s strong performance as a prime destination for meetings and events.

The new stand design draws on the core concept of the wave. On a floor space of 104 m², the friendly, inviting and maritime-looking Hamburg stand exudes Northern German flair and provides the sub-exhibitors from the Hamburg Metropolitan Region as well as trade fair visitors with an authentic home.

Airy and open, the new stand design creates the ideal setting for communicating and networking. Large-scale pictures, balustrades planted with dune grass and the traditional “Heisse Ecke” booth with its original Hamburg-style Currywurst further add to the communicative atmosphere. What is more, the integration of 360° footage and virtual reality glasses allows visitors to immerse themselves in the Hamburg way of life and gain insights into the city’s contrasting faces, creating a one-of-a-kind Hamburg experience. The CCH – Congress Center Hamburg will also be onsite with virtual reality glasses. Paying tribute to digitilisation, sustainability and customer service, printed material will not be provided at the Hamburg stand. Instead, visitors will be able to select the desired information from the Hamburg partners via a digital messaging kiosk and have it sent to their own e-mail address.

Michael Otremba, managing director of the Hamburg Convention Bureau, explains the Hamburg Metropolitan Region’s new stand design: “With our new design concept we have made a number of changes to ensure a coherent picture of Hamburg, while at the same time providing an excellent business environment. Together with our partners we would like to create an atmosphere for dialogue that makes visitors feel just as comfortable as if they were directly in Hamburg. As well as offering a broad range of meeting facilities, Hamburg’s destination marketing is mainly aimed at highlighting the city’s strongest assets: its overall attractiveness, its cultural diversity, and, above all, its contrasting faces.”

To raise Hamburg’s profile among international congress organisers, the Hamburg Convention Bureau has extended its corporate partnership agreement with the International Association of Professional Congress Organizers (IAPCO) by a further 18 months. With this partnership, the HCB aims to promote Hamburg as a congress destination among IAPCO members, i.e. 117 professional conference organisers – and to present Hamburg as a quality location for conventions and events. About 50 percent of IAPCO members operate globally, which will sustainably advance Hamburg’s popularity as an international destination and contribute to potential value creation for Hamburg as a location.

Discover the Hamburg Metropolitan Region:
from 16 to 18 May 2017 at IMEX Frankfurt,
German Stand, booth G100

Our partners at the Hamburg Metropolitan Region stand:
AMERON Hotel Speicherstadt, Atlantic Hotel Kempinski, CCH – Congress Center Hamburg, east Hotel & Restaurant, Empire Riverside Hotel, The Fontenay Hotel Hamburg, Gastwerk Hotel Hamburg, Grand Elysée Hamburg, Hapag Lloyd Kreuzfahrten GmbH, T&M Limousinen Service, lübeckongress, Marriott Hotel Hamburg, NORD EVENT, Radisson BLU Dammtor, Scandic Hamburg Emporio, TUI Cruises

The Hamburg Convention Bureau (HCB)
As a direct subsidiary of Hamburg Marketing GmbH, the HCB combines locational expertise with a broad spectrum of industry-specific knowledge, ranging from B2B meetings, conferences and conventions to large-scale public events. HCB is in charge of marketing Hamburg globally as a congress and conventions location and strengthening Hamburg’s profile internationally via highly visible public events.

 

#IAPCO #visitHamburg #HamburgConventionBureau

Major new venues and hotels in Hamburg showcased to visitors at IMEX in Frankfurt

Major new venues and hotels in Hamburg showcased to visitors at IMEX in Frankfurt
Reputation of Germany’s second city soars with series of international accolades

A wide range of top hotels, new openings and new venues will be showcased to visitors at IMEX in Frankfurt this year showing why 2017 is a momentous year for Hamburg.

The launch of landmark venues and hotels in Germany’s second city has delivered a significant boost to its meeting and event offering. Visitors to IMEX in Frankfurt, which takes place 16 – 18 May, can discover many of these new openings at the Hamburg Convention Bureau stand (G100). This includes
the 5 star Fontenay, offering breath-taking views of the city’s famous Alster Lake. Located in its own private park in the city, the hotel’s conference facilities are across four rooms equipped with the latest in audio and visual technology.

The team behind the Congress Center Hamburg (CCH) will join HCB to share the scope of this revitalised venue. Using virtual reality headsets, visitors can step inside the CCH, which is set to become one Europe’s largest convention centres when it opens in 2019. With a 12,000 sqm exhibition area and 12,000 seats in up to 50 halls, it will also be the largest of its kind in Germany. The redesigned centre will be able to accommodate several concurrent events and the entrance hall, rising as tall as the main building, provides an additional multi-purpose space.

Other venues visitors can discover include AMERON Hotel Speicherstadt, located in the the largest warehouse district in the world and UNESCO World Heritage Site, Altantic Hotel Kempinski, Grand Elysée Hamburg, Marriott Hotel Hamburg and Radisson BLU Dammtor.

Highlights of Hamburg’s exciting food and drink scene will be served alongside these major new venues. Visitors can enjoy local tea cocktails and the city’s speciality – curry sausage and beer – from a pop up ‘Heiße Ecke’ bar, a popular venue in the city’s famous Reeperbahn district. Healthy options include ‘heart apples’ from the Altes Land, Europe’s largest fruit growing region.

Florian Gerdes, Marketing Manager Conventions at Hamburg Convention Bureau, sums up:
“From major 5 and 4 star names through to quirky boutique hotels, there’s a huge choice of top notch accommodation and meeting spaces launching in key locations throughout the city including near the airport, Congress Center Hamburg and the iconic River Elbe.“
The opening of our iconic Elbphilharmonie concert hall in January marked the beginning of a momentous year for the city and our reputation has spread far and wide. Over the past few months alone Hamburg has been named one of the ‘most beautiful cities in the world’, one of the ‘most friendliest’ and one of the ‘places to go in 2017’ by major global media outlets.

“We’re inviting visitors to IMEX in Frankfurt this year to visit us and discover why.”

Visitors can meet the HCB team at stand G100 at IMEX in Frankfurt, 16 – 18 May.
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#Hamburg #MesseFrankfurt #IMEX17 #CongressCenterHamburg