Outrigger Laguna Phuket Beach Resort Earns Official MICE Accreditation

Outrigger Laguna Phuket Beach Resort Earns Official MICE Accreditation
The Outrigger in Phuket joins an elite collection of MICE venues in Thailand with MICE Venue Standard accreditation from the Thai government

PHUKET, THAILAND – The Outrigger Laguna Phuket Beach Resort has passed all systems tests to earn official Thailand MICE Venue Standard (TMVS) accreditation. The inclusion, effective immediately, followed a detailed submission and on-site inspections by the Thai government’s MICE Capabilities Development Department.

The Outrigger’s Area Director for Sales and Marketing for Thailand, Mr Rory Campbell, received the accreditation on behalf of the resort at an award ceremony for recipients organised by the Thailand Convention and Exhibition Bureau (TCEB) in Bangkok on 27 April.

“With TMVS accreditation, our sophisticated Similan Ballroom MICE set up at the Outrigger Laguna Phuket Beach Resort has been officially recognised as among the best in Thailand,” said Campbell. “We will now proudly take that message to event organisers who are seeking to create meaningful and rewarding corporate events in Phuket.”

The Thailand Convention & Exhibition Bureau created the TMVS system to give accredited venues a competitive edge and ensure sustainable growth in an increasingly competitive international MICE sector.

TMVS applies ISO quality standards in food safety, security systems, energy management and the administration of sustainable events. Physical, technological and service delivery standards have to be met before TMVS accreditation is awarded.

The Outrigger Laguna Phuket Beach Resort opened its Similan Ballroom and breakout spaces in 2014. It is now among the leading mid-scale event venues in Southeast Asia.

“Since opening, our commitment to our MICE clients has been underpinned by the support of a dedicated events team for each meeting,” said Tony Pedroni, the General Manager at the Outrigger Laguna Phuket Beach Resort. “Our Outrigger hosts in Phuket work with clients to deliver inspirational Thai service that matches our acclaimed MICE set up and the amazing beachside location.”

Pedroni said that the Outrigger in Phuket prides itself on delivering high-spec facilities at events designed with a unique Thai twist.

The Outrigger offers the Similan Ballroom (716sqm), the Tongfah (158sqm), and the Tawan and Talay breakout rooms at 77sqm each.

Event attendees benefit from a range of high-end in-house AV equipment and technical support. The four meeting spaces feature free Wi-Fi, natural daylight, dedicated technical support, an event and catering team, and state of the art audio visual and conference amenities.

The Similan Ballroom can comfortably host executive conferences of up to 350 delegates in theatre style and 290 guests banquet style. Extensive gardens and a peaceful beachfront create inspirational settings for team building activities and outdoor banquets.

The full technical spec of the Similan Ballroom and the three breakout rooms can be found here and an overview MICE video here. For meeting queries, please contact the Outrigger Laguna Phuket Beach Resort MICE team at +66 (0)76 360 600. Or email reservation.phuketbeach@outrigger.co.th.

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European Cities Marketing and MKG confirm the good health of the hotel industry

European Cities Marketing and MKG confirm the good health of the hotel industry in Europe since the beginning of 2015

The results from the latest ECM-MKG European Destinations Observatory report* are in.
With an occupancy rate of 71% throughout the European Union at the end of three quarters in 2015, hotel chains gained 2 points over 2014 at the same period. Performances on the continent show an increase over last year thanks to growth in the ADR** (+3.5%) and a RevPAR*** up by 6.4%. Some destinations produced better results, depending on their geographic location. Once again the assortment of events held in some cities played a key role in the success of their performances.

Southern Europe cities are performing well. Italian cities’ results are driven by events.
The hospitality industry of San Sebastian, Seville, Zaragoza and Bilbao, all in the top 10 of RevPAR growth, is having a good year. Madrid and Malaga are following this trend too, with double-digit RevPAR growth by 11.8% and 12.1% respectively.
Meanwhile, with “EXPO Milano” (from May 1 till October 31), the city of Milan expects to welcome over 20 million visitors. For the moment, the city has experienced the strongest growth in RevPAR in Europe. Other cities in Italy record good results too with Venice and Turin; the city of romance saw its ADR rise by over 19% (helped by the “Biennale di Venezia“) leading to a RevPAR up by 17.3%, while the RevPAR in the capital of the Piedmont region increased by 12.3%. Bologna records similar results as Turin, but Rome is the only Italian city in this sample to be on a downtrend (RevPAR: -7.5%).

Following the trend of the first semester most Western Europe cities have good RevPAR results. UK main cities shine by their occupancy rates.
The United Kingdom cities continue to keep the lead in terms of occupancy rate with 84.4% for London, the main business destination in Europe, while Edinburgh is still in second position. But, from the beginning of the year, the RevPAR for these two cities followed a negative trend due to respective decreases in ADR by 4.5% and 4.6%.
In Germany, only Dusseldorf and Nuremberg recorded a downtrend in RevPAR. With solid business tourism, Stuttgart (Intergeo 2015), Cologne (IAW 2015) and Berlin (CMS 2015) saw their RevPAR increase.
In France, only Paris is on a slight downtrend, with a RevPAR down by 0.9%. Other cities in the country record good performances, Lille organised “EuroBasket 2015“, Cannes and Nice welcomed events and congresses, Bordeaux and Lyon had a good summer after business events in the first half of the year.
Benelux stayed on the right track from the beginning of the year, with a significant number of political events and meetings to explain its good performance. Brussels and Amsterdam respectively recorded a 6.4% and 7.3% increase in their RevPAR, while Luxembourg has the strongest RevPAR growth in this area (+14.8%).

Scandinavian and Eastern Europe cities also stay on a positive trend.
In Scandinavia, all cities are on a positive trend except Copenhagen and Helsinki showing a relative stabilisation in their RevPAR. Oslo and Stockholm record a combined increase in occupancy rate and ADR.
In Eastern Europe, international events improved results; Warsaw with “International Building & Interiors Exhibition 2015” produced growth in its RevPAR by 9.5%, since the beginning of the year. But, Budapest records the best RevPAR increase in this area (+12.5%) while Prague’s results remained stable (+0.6%).

All ECM members have exclusive access to the complete ECM-MKG European Destinations Observatory report with all the graphs and analysis.