Posted tagged ‘HUAZHU Hotels Group’

The accommodation battle (sharing vs. traditional) is on in China.

August 25, 2017

The accommodation battle (sharing vs. traditional) is on in China.

HUAZHU Hotels Group CEO Jenny Zhang, Tujia CEO Justin Luo, Xiaozhu CEO Kelvin Chen and IHG’s VP, Digital & Voice, Greater China, Billy Turchin, will speak at the upcoming 2017 TravelDaily Conference, (September 13-14 in Shanghai).

The fight for “stay” (sharing economy vs. traditional hotel accommodation) isn’t new, and it is far from over.
It’s not about Airbnb and other leaders trying to grab more of the accommodations market, as the local players have been making steady progress. In fact, if we talk of China and the sharing economy, where does Airbnb stand vis-à-vis Tujia, Mayi and Xiaozhu?
Even Chinese-indigenous brands, both sharing economy and hotels, are involved in an interesting tussle.
Overall, the outcome of the initiatives is clear – offer a tailored experience as per the traveler’s budget, interests/preferences etc. This is being reflected in emerging brands and listings.
China Lodging Group (HUAZHU), a hotel operator and franchisor in China with more than 10 brand names in its portfolio and over 3,330 hotels (335,000 rooms) in operation in 369 cities, is planning an upgrade for economy hotels and fast expansion of mid-scale hotels this year, with cash balance supporting capital investments and acquisitions. The plan is to maintain gross opening of 450-500 hotels with at least 40% in mid- and upscale segments. China Lodging has launched three new midscale hotel offerings: CitiGo (affordable luxury brand), Manxin and HanTing Plus (entry-level midscale brand from flagship HanTing). The company has acquired boutique hotel operator Crystal Orange, with more than 100 properties, for RMB3.65 billion.
At the same time, foreign brands, are diligently looking at ways to be a part of the digital ecosystem and strengthen their offerings in China.
The progress of Tujia is also being followed closely. After the company concluded a strategic agreement with Ctrip and Qunar to acquire their homestay businesses, Tujia has been in the news for its new platform, VaShare. As of July 2017, the VaShare platform has exchangeable properties in 800 holiday destinations around the world, and it plans to increase the number to 6,000 in two years.
So will OTAs’ foray into offline business be a game changer for the sector? What kind of transformation will this online-offline integration bring about?
Will hotel chains find themselves besieged by new competition? How is the sharing economy lending a new dimension to the sector in China?

Hear from four senior executives at the upcoming 2017 TravelDaily Conference, held in partnership with Phocuswright September 13-14 in Shanghai
● Jenny Zhang, CEO, HUAZHU Hotels Group
● Justin Luo, Co-Founder and CEO, Tujia
● Kelvin Chen, Co-founder & CEO, Xiaozhu
● Billy Turchin, Vice President, Digital & Voice, Greater China, IHG
These are not-to-be missed sessions considering the level of competition and expansion being witnessed in China at this juncture.
The two-day TravelDaily Conference is a must-attend annual event for anyone associated with the travel industry in China.

Sep.13-14, 2017
The Yuluxe Sheshan
Shanghai, China

Registration Inquiries: Rain Wang
Tel: +86 20 2882 9750 •

Sponsorship Inquiries – Echo Zeng
Tel: +86 20 2882 9757 •

#TravelDaily #Conference #ChinaTourism #MICEnews #MICEmedia #HUAZHU

China Hotel Marketing Conference

May 26, 2017

China Hotel Marketing Conference:
How to Make the Most of a Hotel Strategic Alliance in China?

Senior executives from HUAZHU Hotels Group, Hilton China, Dossen International Group, and Vienna Hotels Group are scheduled to take part in the upcoming TravelDaily China’s China Hotel Marketing Conference, slated for next month in Shanghai.

The number of strategic alliances featuring hotel companies from China and their counterparts from foreign markets has risen over the past few years.
This collaborative route on the part of foreign brands is proving to be a preferential tactic for capitalizing on opportunities emanating from China, including the lucrative outbound travel pie. There is plenty to gain for local hotel organizations, too, from such alliances.

On one hand, hotel operators from China are looking at supporting their plans of multi-brand strategy and fast expansion by counting on a foreign hotel company’s expertise in maintaining operational standard for various star-ratings, and also areas such as loyalty programs. Chinese companies believe these partnerships would propel them to aptly deal with increasing demand for managerial, operational, technological and other resources as they scale up their operations. Limited operating experience in specific areas can certainly be overcome via such alliances as foreign entities have dealt with such issues over the years.

On the other, foreign brands, in addition to making China an integral part of their business plans and optimizing their investment strategy, are also benefitting from Chinese operators’ local expertise. They acknowledge the need to minutely scrutinize the preferences of travellers from China and accordingly have been running tailor-made service program to ensure that the highest guest service is delivered to Chinese guests via apt staff training, the amenities Chinese people prefer for their stay etc.

So going forward, what to expect from such alliances? How can the international brands better satisfy the localized and personalized needs of the Chinese consumers while maintaining their own respective brand propositions?

The upcoming China Hotel Marketing Conference (HMC), scheduled to take place in Shanghai (7-8 June, 2017), is going to feature senior executives from domestic and foreign hotel groups. The panellists:
● Elton Sun, Corporate Executive Vice President, HUAZHU Hotels Group
● Gloria Wang, President, Hampton by Hilton China
● Allan Cheng, Chairman and CEO, Dossen International Group
● Kevin Liu, Chief Brand Marketing Officer, Vienna Hotels Group

The 2017 China Hotel Marketing Conference is conducted in both English and Chinese. Simultaneous interpretation is available.


#MICEnews #MICEindustry #ChinaHotelMarketingConference #HMC

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