Craigen opens new INNOCEAN start-up agency in Berlin

Craigen opens new INNOCEAN start-up agency in Berlin

17 June 2016: Continuing to push his creative agenda at INNOCEAN, Jeremy Craigen is set to launch a new office in Berlin. Principally it will operate as a creative hub for INNOCEAN’s European agencies in Frankfurt, London, Madrid, Istanbul, Moscow, Paris and Milan, developing pan-European work for its Hyundai and Kia clients.

But Craigen has added expectations, “For starters, Berlin is gunning for the title ‘start-up hub of Europe’, so what better city to open an office. And we’re approaching every aspect of the set up and operation of this new agency with the start-up spirit; new space, new people and new ways of taking our clients brands to market.”

To creatively lead the new operation, Craigen has appointed Rich Muntz as Chief Creative Officer. Previously at J. Walter Thompson, Muntz lead a creative and new business resurgence of the agency brand in Melbourne, with multiple wins at Cannes, D&AD, Effies, Spikes, AdFest, OneShow and Clios and a string of new business wins. He was then seconded to set up sister agency BlueHive Australia to relaunch the Ford brand.

“With every exchange I have with Jeremy and the euro and global teams, I’ve got to know what makes INNOCEAN tick. They’re supper hungry to do great work, incredibly open to new methods of working and hell bent on upping the creative product and growing business. I am, in equal measure, honoured and excited by the opportunities,” said Muntz of the new role.

The new Berlin hub is set to open in September of this year.

 

INNOCEAN UNVEILS UNIQUE 4D SIMULATOR AT WORLD RALLY CHAMPIONSHIPS

INNOCEAN UNVEILS UNIQUE 4D SIMULATOR AT WORLD RALLY CHAMPIONSHIPS
Oculus-based innovation allows fans to get behind the wheel of a Hyundai rally car

Frankfurt, 11th June, 2015 – INNOCEAN Worldwide Europe GmbH, the creative force behind the Hyundai and Kia brands, has partnered with German agency Herren Der Schöpfung to stage a sensational 4D driving experience for visitors to the World Rally Championship (WRC) in Italy on 11th June 2015.

The driving simulator is based on a motion platform that can simulate the centrifugal forces of up to 0.5g. 360° footage of a race will be played through Oculus Rift glasses and combined with the motion and audio data of a racing vehicle. The multi-sensory driving experience is the first time these technologies have been combined, using specially developed software to merge the movement of the car, with 360° footage and road noises. This is an opportunity for the public to experience the feeling of being on the track and being a part of the race.

The Co-Driving experience was realised to help engage motor fans and raise awareness of Hyundai’s strong record on the rally circuit. Hyundai has two teams taking part in the race, led by Thierry Neuville, former ADAC Rally Germany Winner.

Christine Eissner, Team Head Event, INNOCEAN Worldwide Europe said: “The World Rally Championship is regarded as the toughest race in the world, and this campaign will bring fans right to the heart of the action. Our objective is to showcase both the world class design and technology that go into Hyundai’s products and the spirit of innovation that underpins the brand. We look forward to wowing fans during the race and taking the simulator on the road to further events this year.”

The WRC in Italy is the first time Hyundai’s new promotional booth will be laid out in full. Covering an area of 300 square metres, the booth will offer a number of exciting digital and innovative ways for Hyundai to interact and engage with consumers, including:

· A Virtual Reality App, the Hyundai VR+ hosts a 360° video combined with VR glasses to provide a firsthand co-driving virtual experience
· A ‘Snap N’ Grab’, where branded walking advertisers enable people to take pictures and print them instantly at the booth
· A virtual race powered by a Shout-O-Meter: the louder contestants shout, the faster their car goes

In its role as Hyundai’s lead agency, INNOCEAN Worldwide Europe led on executing the ambitious campaign, which marks the latest phase in an ongoing programme to reinforce Hyundai’s more premium positioning in Europe.

PACIFIC WORLD AWARDED WITH SILVER EVENTOPLUS AWARD

PACIFIC WORLD AWARDED WITH SILVER EVENTOPLUS AWARD
Pacific World (www.pacificworld.com), leader in the management of Meetings, Incentives, Conferencing and Exhibitions (MICE) projects, was awarded the Silver Eventoplus Award recently in Madrid, Spain. Eventoplus Awards are the highest recognition in Spain, which focus on recognising creativity, execution, and ROI in events celebrated in Spain and Portugal.

Members of the judging panel included CEO’s and Marketing and Communication Managers of leading brands including Heineken, Hyundai, Cisco as well as MPI representatives and creative directors from various advertising agencies.

The event awarded was for Pacific World’s rebranding launch which took place at EIBTM in Barcelona last year. Pacific World received the award for the event: “Opening up perspectives, creating a new story”, as the most creative way to implement an element in an event (catering in this case).

Using enormous circular tables as their canvasses, the artist-chefs designed and prepared canapés, tapas and desserts and guests sampled the shape and content of the “art pieces” which was done to the rhythm of a world music DJ.

The event and also Eventoplus Silver Award, serve as a showcase of the capabilities that Pacific World strives to deliver for clients. This is based on a combination of innovation, creativity and operational excellence. For more information please visit: www.pacificworld.com.

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