Posted tagged ‘ICOMEX’

Sixth and Final ICOMEX Event Has Successfully Concluded to Give Way to the First Annual ibtm latin america by Reed Exhibitions

September 29, 2015

Sixth and Final ICOMEX Event Has Successfully Concluded to Give Way to the First Annual ibtm latin america by Reed Exhibitions

ICOMEX (now ibtm latin america, www.ibtmlatinamerica.com, part of ibtm events, reaffirmed its position as Leading Trade Show for Incentives, Congress and Conventions in Latin America, following the success of the two-day event which took place in Mexico City last month.

The show delivered over 5,600 business meetings and welcomed more than 6,000 attendees, including 168 international and 177 domestic Hosted Buyers and more than 380 exhibitors, over 5,000 m2 of show floor.

More than 30 conferences and educational events, organized by industry bodies, took place, including: Meeting of directors of IAEE; Exchange leads, conducted by CVBs Latin Caribbean; MPI meal; AFIDA meeting; the signing of COMIR consolidation; HelmsBriscoe meeting; EMC certification; Congress Mexico City; CBVS meeting, to name a few.

The Healthcare Day Forum, organized by CETIFARMA and Reed Exhibitions Mexico, brought experts together to discuss the best practices to organize, certify, and regulate medical conferences and events.
Other popular events which were held at the show include; the Human Resources Leaders Meeting which highlighted the importance of incentive travel; The American Express Meeting; the MCI Americas Meeting; the Corporate Planners’ Meeting – PCMA; GBTA Mexico Education Day as well as the Wedding and Romance Congress, where attendees could learn how to manage and empower the romance segment’s vision and innovation in Mexico and Latin America. This congress gathered major industry gurus such as Camelú Millan, CEO of the Asociación de Consultores de Bodas y Eventos Capítulo México y Latinoamérica (ABC); Emilio Serrano, Creative Director of La Canapería; Melanie Ramone, Wedding Designer and CEO of ABC Puebla; and Elizabeth Uribe, CEO of Specialty Cleaners.

Finally from the close of this year’s show, ICOMEX is to be rebranded as ibtm latin america, which will join its sister events; ibtm world, ibtm arabia, ibtm africa, ibtm america, ibtm china and ibtm india under the ibtm events umbrella along with AIME in Melbourne.

David Hidalgo, Show Director of ibtm latin america, who announced the new name during the opening ceremony, said: “Being part of the ibtm portfolio will provide the event with a major boost and an international presence in the MICE industry, offering new opportunities for the international database of meeting planners seeking new business, which will allow the 2016 ibtm latin america Hosted Buyers to qualify for the international market.

Ricardo Baquerizo, CEO of the AFIDA, commented: “Mexico has become a country of reference for convention tourism. However, to continue growing, it is essential to continue to professionalize this sector.

Alejandro Ramírez Tabche, Representative of COMIR, added further: “The main objective of this type of event is to strengthen and represent the commercial tourism sector. According to a study undertaken in 2011, conference tourism represented 1.43% of the GDP, and by 2014, the GDP of tourism in general represented 8.4%, 17% of which pertained to meetings tourism. We need to achieve growth in these figures year after year, and the only way to do this is to support events of this magnitude.”

Miguel Torruco Marques, Secretary of Tourism of the Mexican Federal District, concluded: “In the first half of this year, hotel occupancy in four-star and five-star establishments was between 67 and 73 percent, which is 2% more than in the previous year. Economic benefits were 0.6% greater than they were at the same point in 2014.

Our department will continue its efforts to make Mexico City the place for more international conferences that will position the city as a more attractive and reliable destination for the meetings industry.”

Valérie Exposito-Coitte, Conference & Incentive Manager for Europe, Russia, Brazil & Mexico for the Paris Convention Bureau who exhibited at the show commented: “The show has been very busy, efficient and dynamic. The quality of the buyers has been excellent; they have been well matched, professional and we have made great contacts. The rebrand of ICOMEX to ibtm latin america has made the event an international one, not just a local show, and will make it an easy sell to our partners.

Jim McMichael, Specialty Markets Manager for Las Vegas commented: “It’s been an amazing experience for us. The venue has been a tremendous asset for us; the welcoming that you get as soon as you arrive means this is a show we’re going to do business at. The set up has been great and the facilities well managed. This year’s hosted buyers have been the best ever. We’ve had positive leads from the buyers we’ve met with, people that have been telling us they have business ready to come to Vegas, they’re looking for quotes, they’re looking for us to respond with immediate action. Groups that are looking to come to Vegas within the next year.

The ibtm events portfolio is part of Reed Travel Exhibitions, the world’s leading provider of events and exhibitions for the travel and tourism industry.

ICOMEX TO BECOME IBTM LATIN AMERICA

August 26, 2015

ICOMEX TO BECOME IBTM LATIN AMERICA

ICOMEX – the leading MICE event in Mexico and LATAM acquired by Reed Travel Exhibitions in 2014 – is to be re-branded as ibtm latin america joining the global portfolio of ibtm events all of which were re-branded at the end of last year. ibtm latin america will sit as part of the Reed Travel Exhibitions global portfolio of meetings, incentives and events exhibitions and serve the Latin America region including south and central America.

Becoming part of the ibtm portfolio will give the event a major boost and international presence in the global meetings industry and provide new opportunities for the portfolio’s international database of meeting planners who are looking to place or do business across the region supported by ibtm latin america.

The current local expertise and knowledge of the team based in Mexico City, will now be supported by the ibtm portfolio around the world operating and organizing 8 events on 5 continents as well as being part of the Reed Travel Exhibitions (RTE) portfolio of events.

With the change of name, we are truly part of the international ibtm events portfolio and specifically we can now adopt many of the brand values that support each event. For example, the global themes for the ibtm knowledge programme can be used specifically for our region, combining local and regional emphasis as well as an international flavor. Equally we will benefit from the expertise in delivery of world-class Hosted Buyer programmes and have access to the ibtm and RTE sales network so that we can further grow our exhibitor and planner community”. Said David Hidalgo, ibtm latin america Show Director.

At the same time, the team based in Mexico City will provide dedicated local and regional knowledge and expertise to the global portfolio, building the database of domestic and regional planners and suppliers who are looking to expand their businesses around the world and who will be able to apply as Hosted Buyers to other events in the portfolio.

The new Hosted Buyer recruitment strategy for ibtm latin america 2016 will now expect to qualify from the international markets including Spain, Germany, France and UK as well as US and Canada. The programme will also witness growth from South and Central America as well as LATAM.

As a result, the event expects to see a growth in suppliers from overseas especially DMO’s and CVB’s who are looking to meet with regional planners. The new focus on bringing in international buyers will also see more domestic Mexican suppliers as well as those from North America and those from across south, central and Latin America.

The ibtm events portfolio is part of Reed Travel Exhibitions, the world’s leading provider of events and exhibitions for the travel and tourism industry.

Reed Exhibitions appoints Nick Pilbeam as new Travel Divisional Director

January 27, 2015

Reed Exhibitions appoints Nick Pilbeam as new Travel Divisional Director

Reed Exhibitions has appointed Nick Pilbeam to the position of Divisional Director – Travel.

Press Release: January 2015 – Newly appointed Pilbeam, who brings with him an enormous amount of growth strategy knowledge and industry insight, will head up the travel division of the world’s leading events organiser Reed Exhibitions.

The renowned industry events that fall under Reed Travel Exhibitions include the International Luxury Travel Market portfolio, World Travel Market portfolio and the newly branded ibtm events portfolio of global and regional events providing business solutions on 5 continents.  They include ibtm world, ibtm arabia, ibtm africa, ibtm america, ibtm china, ibtm india, AIME and ICOMEX.

Pilbeam who has spent the majority of his career at the British Airways group (now International Airlines Group) moved to Avios, the air miles loyalty program in 2008, and was most recently accountable for the entry and global growth strategies into new markets and new partners. Pilbeam also led the launch of the Avios currency worldwide with British Airways Executive Club and Iberia Plus programmes including transforming the Airmiles programme in the UK.

More recently, Pilbeam spearheaded Avios’ expansion into South Africa with the launch of the Avios Travel Rewards Programme in that market, securing high profile strategic partners across the finance and retail sectors.

Pilbeam replaces Richard Mortimore, who was promoted to Chief Executive of Reed Exhibitions UK in 2014. Pilbeam will report to Mortimore.

Mortimore said: “We are delighted that Nick has come on board and we are confident that his broad range of expertise and excellent customer awareness will ensure that the strong brands within Reed Travel Exhibitions are continually developed, keeping up with the fast-pace and ever changing nature of the industry.

“I believe that Nick will excel in the role which encompasses multiple shows in a highly competitive, global segment.”

Pilbeam commented: “I am very excited to join Reed Travel Exhibitions on the next step of its journey and help further develop its strong travel brands. All the events are individually hugely respected and I look forward to being a part of it, delivering strategy and meeting global customer needs with such an experienced and dedicated team.”

EIBTM 2014 ends year on a high

November 28, 2014

EIBTM 2014 ends year on a high

Business boom returns to the show floor
New show name for 2015 – ibtm world

EIBTM closed last Thursday with over 15,500 (8% increase on 2013) industry professionals onsite for the three days of the show. With over 80% of attendees (excluding exhibitors) coming from Europe, the trend underlines the American Express Meetings & Events 2015 Global Forecast presented to over 200 global industry thought leaders on the eve of the first day of the event. The report indicated that the number of meetings in Europe is predicted to increase.

At the same time, trade visitor numbers are also up by nearly 8%. EIBTM attracted nearly 70% of trade visitors from Spain supporting the country’s positive economic recovery which was highlighted in the same report. Some 78,436 pre-scheduled appointments and, for the first time, self select were made between Hosted Buyers and exhibitors, a 20% increase over last year.

Association planners are also forecasting an increase in their meetings activity, and this year’s show has seen the highest number of independent Association planners attending with 67% of the 271 planners coming from individual associations and societies, overall the event saw an increase of 12% in attendance by Association Hosted Buyers helped by the launch of a more flexible approach to this year’s Buyer programme, with the introduction of My Association | My Club.

Jeton Iseni, European Project Manager, European Huntington’s Disease Network, who participated in the Association programme commented; “I am very pleased with the new flexibility for Association Buyers this year, especially around our appointments diary. The difference is that it has given us a great opportunity and time to meet with others in the industry, share knowledge and network.”

Business optimism across the show floor was also reported by exhibitors, many of whom rated EIBTM as their best trade show of the year.

Jim Hensley, CEO, Global DMC Partners; “EIBTM is the strongest and busiest show in our trade show calendar. We´ve had more appointments each day here than we have had in entire trade shows. The buyers we have seen have been good quality and most importantly ready to do business with proposals in place, rather than general enquiries. We are very optimistic about the future business we will place thanks to EIBTM.”

David Chalmers, Marketing Director Europe for Cvent inc; “We have been oversubscribed on appointments this year making it our best ever EIBTM. All members of our sales team have fed back on the fantastic quality of buyers whom they have met with and a significant amount of business has been made here as a result of that.”

In Rob Davidson’s annual Industry Trends Report, he highlighted the optimism of the mood in the U.S. meetings market as “very positive according to various studies”. Supporting this trend for business, Deanne Boynton Grupp, VP Tourism for Scottsdale Convention & Visitors Bureau commented; “it’s been the best EIBTM for many years in terms of number of appointments, quality and the diverse nationalities of buyers wanting to do business with us.”

This year’s new EIBTM concierge service was also recognised as an important initiative: Isabel Agrelo, Communication Manager, Global Sales Division, Accor; “We have been extremely busy at EIBTM with over 800 appointments across the three days. We have met with some very interesting sales leads and there will be some positive contracts to come. The new concierge service provided by EIBTM this year has been extremely useful to us, helping us find a solution to every problem straight away. We can´t wait to return in 2015.”

Newcomer to EIBTM, The Faroe Islands was looking to find business from the event and Annleyg Lamhauge, Marketing Manager – MICE, Visit Faroe Islands commented: “It has been our first time exhibiting at EIBTM and we have been very popular with a lot of interest in our stand. We are finding there is a demand for smaller meetings groups and this works well with our destination. There is a trend to visit the Nordic countries and the surrounding islands. We have met with a lot of good quality buyers at EIBTM and are looking forward to 2015.”

“You really couldn’t miss the buzz on the show floor this year which I hope was a result of not only economic confidence but also from new initiatives such as the fact that this year exhibitors could top up their diaries with appointments they had requested with buyers – the first time we have trialed this,” commented Graeme Barnett, EIBTM Senior Exhibition Director.

Finally from the close of this year’s show, EIBTM is to be rebranded as ibtm world – where connections mean everything. Ibtm world will join its sister events ibtm arabia, ibtm Africa, ibtm america, ibtm china and ibtm india under the ibtm events umbrella along with AIME in Melbourne and the recently announced ICOMEX in Mexico.

Announcing the new name for EIBTM, Graeme Barnett said; “We’ve emphasised the fact that it’s a global show. Whatever markets our clients are looking to connect with, we’ve got most of the globe covered”. Together the events in the newly branded ibtm portfolio annually provide access to more than 5,000 suppliers from 100 countries, 19,000 event organisers and more than 110,000 pre-scheduled meetings take place.

** All EIBTM attendee numbers will be independently verified and audited post show

ibtm world will take place in Barcelona from 17-19 November 2015.

IBTM Portfolio rebranded

November 27, 2014

IBTM Portfolio rebranded ibtm events

Reed Travel Exhibitions has announced that it has undergone a re-brand of the IBTM portfolio which will now become “ibtm events – connections mean everything”. At the same time 6 of the current 8 events will also have a new brand image and logo identifying them by region (excluding AIME and ICOMEX). Notably, EIBTM is to become “ibtm world” in line with its status as a global industry event.

As the world’s leading provider of events for the meetings industry and with the recent acquisition of ICOMEX as well as the brand extension; a ‘taste of ibtm‘ at World Travel Market Latin America, the footprint now extends to 6 continents. The new logos will communicate each show proposition and the region that it serves, firmly establishing them in the market giving both individual status for that event whilst also retaining the ibtm brand equity.

“As our family of ibtm events evolves, we need to clearly establish each individual event proposition for the market that they serve. We have also introduced different event formats for a number of our events over the last two years, but the common denominator for them all is still the same defining principals, that they deliver top-level Hosted Buyers and connections which in turn create business opportunities. At the same time, EIBTM is the flagship show for the portfolio and must be defined as representative of the world,” commented Sallie Coventry Portfolio Director for ibtm events portfolio.

Together the events in the newly branded ibtm portfolio annually provide access to more than 5,000 suppliers from 100 countries, 19,000 event organisers and more than 110,000 pre-scheduled meetings take place.

ICOMEX MEXICO TO BECOME PART OF IBTM PORTFOLIO

November 7, 2014

ICOMEX MEXICO TO BECOME PART OF IBTM PORTFOLIO
IBTM PORTFOLIO EXPANDS TO 8 EVENTS

Press Release: 7 November 2014 – ICOMEX, the leading MICE event in Mexico, is to become the first trade show in Latin America for the IBTM portfolio, resulting from the acquisition of Grupo Fidalex by Reed Exhibitions (RX). Grupo Fidalex brings 15 exhibition brands, of which one is ICOMEX to form Reed Exhibitions Mexico.

The announcement of this addition was made by Sallie Coventry, Portfolio Director for IBTM Events Portfolio at the event in Mexico City this week (5-7 November 2014).

ICOMEX 2014 hosts over 140 exhibitors of which 70% come from Mexico, 25% from the wider Latin American region and 5% from overseas. Of the expected 9000 attendees, the majority will come from Mexico with a select domestic, regional and international Hosted Buyer programme. The event also includes a broad education and conference program attracting the various segments of the domestic MICE industry. The co-located Event Production Forum additionally provides local meeting planners with products and services used in the design and construction of their events.

Sallie Coventry, Portfolio Director of IBTM Events Portfolio comments, “In its short history, ICOMEX has clearly become the country’s leading annual MICE gathering for the industry and we are delighted that it is now to become the 8th event in the IBTM portfolio.

“Mexico has a very strong domestic and inter-regional MICE market that has been growing in importance. It is the 11th largest global economy in the region, 2nd behind Brazil and is also the 5th largest emerging market. Through the acquisition of ICOMEX, our objective is to consolidate the event’s profile and presence within the region, whilst leveraging the benefits of the IBTM brand profile and reputation in order to expose this great show to the rest of the world. This will give the event an international presence in the meetings industry and provide new opportunities to the portfolio’s global database of buyers who are looking to place or do business with the region.” she added.

Philippe Surman, founder of Fidalex will become Country Manager for Reed Mexico, which is now positioned as the leading tradeshow organizer in the country. He will be supported by the expertise of the teams around the world who currently manage the global IBTM Portfolio of events.

“We are excited to be a part of Reed Exhibitions,” said Philippe Surman. “We have always been inspired by Reed’s unmatched commitment to providing their customers with the best products and services to meet their needs and grow their business, and the opportunity for ICOMEX to become part of the IBTM portfolio adds a huge amount of strategic value to all our existing customers in the MICE sector and to those who are already part of the global community that IBTM has created.”

“Phillipe and his team have done a great job in creating ICOMEX into a first class event and the combined assets of his team and now the global presence of IBTM will no doubt help develop this even further,” added Coventry.

Further details relating to the specifics of the show in 2015 will be announced in due course.


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