Posted tagged ‘ILTM Africa’

ibtm africa opens today in Cape Town as the African continent is set to record a projected +5% economic growth in 2015

April 14, 2015

ibtm africa opens today in Cape Town as the African continent is set to record a projected +5% economic growth in 2015
Offering an events programme full of one-to-one business meetings, education sessions and networking opportunities

International Hosted Buyers from 16 countries including the Middle East, Europe, Asia, North America, and Russia, have arrived in Cape Town to attend ibtm africa (www.ibtmafrica.com), a highly targeted, exclusive event for Africa’s incentives and meetings industry.

“Quality is priority and we have worked to bring together attendees who will not only enhance our offering through their attendance from both a buyer and supplier perspective but who will also be able to gain the maximum amount of business from their participation”, commented Shinu Pillai, Exhibition Manager for ibtm africa.

ibtm africa, opening today at the Cape Town International Conference Centre, offers an exclusive opportunity for African meetings industry suppliers to connect and engage with top level international decision makers representing meetings, events and incentive planners from large corporations and agencies.

Companies represented by these qualified buyers at this year’s event include; BI Worldwide China (China), HelmsBriscoe (Turkey), Maesse Marketing Consultancy Ltd. (Germany), Blaycation (Canada), The Scienomics Group (U.S.), Inception Global Ltd. (UK), Haye Incentive Travel (Netherlands), Paragon Europe (Belgium), Speed Sailing International (UK), AstraZenace (Russian Federation), Carlsberg Polska (Poland) and Abbott (United Arab Emirates).

Mark Tiles, Blaycation, attending as a Hosted Buyer from Canada commented, “As a Hosted Buyer, it will be key for me to meet the local experts who can help me source my business travel and incentive solutions. I am hoping to meet with likeminded travel partners who can become my ‘go to’ suppliers in Southern Africa.”

Exhibitors who will be attending ibtm africa 2015, include: African Travel Concept Pacific World, CSIR International Convention Centre, Fairmont Zimbali Resort, Guvon Hotels & Spa, Private Safaris, Sea Cliff Resort & Spa Zanzibar and The Sandton Indaba Hotel and Double Tree by Hilton Cape Town.

ibtm africa will be held over 3 days, with exclusive one-to-one pre-scheduled business appointments, 10 exclusive networking opportunities and the ibtm africa Forum which will open the show, keynote speaker Lynn Baker and James Fernie will deliver inspiring and engaging sessions which will give attendees the opportunity to learn and grow within their career and keep ahead of the evolving industry.

Together with the two other co-located shows – ILTM Africa and World Travel Market – more than 30 industry related debates, forums, conferences, seminars and lectures will be delivered during Africa Travel Week, which will also create further opportunities for participants across all events to build communities and business relationships across the sector and across borders.

To find out more about ibtm africa, please visit www.ibtmafrica.com

Over 6.500 one-to-one business appointments at Africa Travel Week

May 3, 2014

Over 6.500 one-to-one business appointments at Africa Travel Week

Press Release: 2nd May 2014

The first Africa Travel Week taking place at the Cape Town International Convention Centre (CTICC) got off to a successful start on 28th April with ILTM Africa (International Luxury Travel Market), IBTM Africa (Incentives, Business Travel & Meetings) and WTM Africa (World Travel Market) which starts today, 2nd May. When the show closes tomorrow, the whole week will have delivered to Africa over 6,500 one-to-one meetings providing an impressive economic impact on the continent’s leisure travel, luxury tourism, and the MICE/business travel sector. All three events are subject to an independent ABC audit of statistics after the shows to ensure full transparency for the industry.

“More important than numbers is the impact that these events have had on those involved. The comments from exhibitors, and buyers have shown that Africa Travel Week and all three events are clearly a vital component to this continent’s travel industry and we go into 2015 with the support of the exhibitors and buyers for next year’s event”, says Sugen Pillay, Business Development Director, Thebe Reed Exhibitions.

Suppliers and buyers have praised the three events as an “excellent new opportunity for Africa’s business development, knowledge enhancement and exclusive networking” in the region but with global relevance.

ILTM Africa exhibitor, Matt Biden representing The Royal Portfolio, said the luxury travel show was better than expected. “We love the international aspect to the Hosted Buyer programme. It has even allowed us to put names to so many international faces and after all, being at ILTM Africa has now saved us on the costs of travel to go and see them!”

IBTM Africa Hosted Buyer Daniel Wood, President of the Freestyle Football Federation, United Kingdom, commented, “IBTM Africa has been a fantastic experience for me. We have an unconventional product but we got a lot out of the two days with very productive meetings. The IBTM Forum was informative with some really interesting speakers. It was great to be able to network and chat with local experienced practitioners who can really testify that this is a market that we should invest in for more events and incentives.”

WTM Africa exhibitor William Cook, of Cooks Tours says he is “amazed with the interest he has already seen in the show. My diary is absolutely fully booked and that has never happened before.”

The final event for the inaugural Africa Travel Week, World Travel Market (WTM) Africa, kicked off today, with over 350 exhibiting companies bringing the world to Africa and promoting Africa to the world’s leading source markets over two days.

The culmination of a joint partnership between global events giant Reed Travel Exhibitions and African events specialist Thebe Reed Exhibitions, Africa Travel Week is dedicated to delivering real business opportunities in a focused way over a period of a week, providing a key industry platform that offers all travel industry professionals the chance to engage in real value business conversations, meet new contacts, exchange ideas, share best practice and learn and network in a fresh new environment.

“This is the first time we have ever undertaken to bring all three of our global brands together in one country in one week. Such a powerful business proposition not only shows the travel industry the diversity of this country’s travel offering to the world’s leading source markets, but it gives Africa the opportunity to be a global player in the leisure, business and luxury tourism sectors. We want to thank the City of Cape Town, the CTICC and Wesgro for their partnership and support in launching all three shows. We believe this is a truly unique proposition and this week has already created some staggering business opportunities as well as giving Cape Town its own introduction to many who have not been here before,” said Sugen.

Dates for Africa Travel Week 2015 are:
· ILTM Africa: 13-15 April 2015

· IBTM Africa: 13 – 15 April 2015

· WTM Africa: 15 – 17 April 2015

To find out more about WTM Africa visit www.wtmafrica.com.

CITY OF CAPE TOWN AND THE WESTERN CAPE PROVINCE PARTNERSHIP

December 10, 2013

CITY OF CAPE TOWN AND THE WESTERN CAPE PROVINCE PARTNERSHIP

Thebe Reed Exhibitions is delighted to announce that Africa Travel Week comprising ILTM Africa, IBTM Africa and WTM Africa, has received the full backing and support of the Western Cape Province and the City of Cape Town.

The strategic partnership in this long awaited inaugural 3 in 1 travel and tourism event, will ensure the City of Cape Town and the province as a whole can fully engage alongside the organisers to maximize the impact the region will have on the major features, events and experiences that all participants can enjoy during Africa Travel Week.

Africa Travel Week will be managed by the newly formed Thebe Reed Exhibitions in conjunction with Reed Exhibitions, and will be held at the Cape Town International Convention Centre (CTICC) from April 28th to May 3rd 2014. The event will comprise three co-located shows – ILTM Africa, IBTM Africa and WTM Africa, encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector.

Citing the benefits such an event can bring to the city, Councillor Grant Pascoe, Mayoral Committee Member for Tourism, Events and Marketing, said: “The benefits of hosting an event of this magnitude are boundless, not only for Cape Town but for the region and the continent. Cape Town will have the world leaders in luxury and business travel on our doorstep for a full week, including some 500 top travel buyers, 4 500 trade visitors, over 200 global media representatives and 2 000 exhibiting personnel. Through Africa Travel Week we are actively looking to position the City as a holistic destination that is more than just tourism. Cape Town is open for conferencing, trade, business meetings, leisure travel and so much more. The event also presents the City with a fantastic opportunity to showcase our new design inspired tourism
products to international buyers in the year that Cape Town celebrates being the World Design Capital 2014.”

Reflecting these sentiments and recognizing the clout that Reed Travel Exhibitions has around the world, the CEO of Cape Town Tourism, Enver Duminy added his endorsement. “WTM is a leader in travel conferencing and exhibitions and it is an honour for Cape Town to host the first WTM Africa. We are looking forward to interacting with trade, exhibitors and buyers from the continent and across the globe. This is also a chance for us to put Cape Town in the spotlight during our fascinating year as World Design Capital 2014 and on the occasion of our marking twenty years of democracy.”

“This event comes at an opportune time in light of the resumption of the center’s expansion plans, which will double the CTICC’s exhibition capacity by 2017. Reed Travel Exhibitions decision to launch into Africa in partnership with Thebe Reed Exhibitions starting with Africa Travel Week will have the effect of raising Cape Town and South Africa’s profile as a leading global exhibition and trade fair destination in the emerging markets”, says CTICC Chief Executive Officer, Rashid Toefy.

The three events during Africa Travel Week will welcome more than 5000 travel and tourism buyers from Africa and beyond to the City of Cape Town and over 700 tourism companies to exhibit from around the globe.

Richard Mortimore, CEO Reed Travel Exhibitions added:“The host city for a Reed Travel Exhibitions’ event is a valuable and strategic partnership to the development and success of our shows. We are therefore delighted to be working alongside the City of Cape Town and also welcome the support we have from Cape Town Tourism. We expect Africa Travel Week to provide a real economic impact for the City through the number of participants we expect across all of our events who will no doubt experience Cape Town as both a business and leisure destination.”


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