Posted tagged ‘IMEX 2016’

Die IMEX Gruppe unterstützt den Global Meetings Industry Day

April 13, 2016

Die IMEX Gruppe unterstützt den Global Meetings Industry Day kurz vor Beginn der IMEX in Frankfurt

Die IMEX Gruppe unterstützt den ersten Global Meetings Industry Day, der am Donnerstag den 14. April stattfinden wird – ein Teil des IMEX Teams gestaltete die Hymne der Veranstaltung mit.

Der Global Meetings Industry Day (#GMID) ist eine Initiative, die auf dem Erfolg des North American Meetings Industry Days (NAMID) im Jahr 2015 aufbaut. Diese Weiterentwicklung basiert auf der Idee von Meetings Mean Business, die in diesem Projekt wieder mit dem Convention Industry Council (CIC) sowie weiteren Industriepartnern kooperieren. Die Initiative organisiert gemeinsame Veranstaltungen und Events, die den Wert der Meeting- und Eventbranche untermauern.

Carina Bauer, CEO der IMEX Gruppe kommentiert: „Der Global Meetings Industry Day ist eine großartige Innovation und wir freuen uns, diese Veranstaltung mit ganzem Herzen unterstützen zu können. Einige unserer Kollegen aus dem IMEX Team haben sogar aktiv an der Online Kreation der Hymne der Veranstaltung, gemeinsam mit den vielen anderen Gruppen rund um den Globus, mitgewirkt.

Der Global Meetings Industry Day findet nur fünf Tage vor der IMEX in Frankfurt statt (19. bis 21. April), wo neben der Fachmesse auch das jährliche IMEX Politicians Forum stattfinden wird. Das IMEX Politicians Forum unterstreicht die wertvolle Rolle, die Veranstaltungen in der wirtschaftlichen Entwicklung von Regionen und Ländern einnehmen. Politiker aus der ganzen Welt werden ihre bewährten Methoden und erfolgreichen Beispiele vorstellen und mit Branchenexperten diskutieren, wie Destinationen sich für die Herausforderungen der nächsten Jahre vorbereiten können.

Carina Bauer ergänzt: “Die Politiker werden in der Keynote Rede, die David DuBois im Rahmen der Eröffnungszeremonie hält vom Global Meetings Industry Day erfahren. Herr DuBois selbst hat als Immediate Past Chair des Convention Industry Councils und Präsident & CEO der International Association of Exhibitions and Events (IAEE) eine entscheidende Rolle bei den Entwicklung dieses neuen Formats eingenommen.

Das GMID YouTube Video ist unter folgendem Link erhältlich https://youtu.be/E0SsinIdN9U

Viele Branchenverbände und Partner der IMEX Gruppe veranstalten Events, um den Global Meetings Industry Day zu unterstützen. Eine vollständige Liste ist unter folgendem Link erhältlich:http://meetingsmeanbusiness.com/GMID/events


#GMID #IMEX16

WINiT Hosts Two Education Sessions at IMEX in Frankfurt

April 13, 2016

WINiT Hosts Two Education Sessions at IMEX in Frankfurt
WINiT Extends Reach of Its Career Development Programming to European Meeting Industry

Frankfurt – April 11, 2016 – WINiT, an a network of women and men providing career development, visibility and mobility services to women in the travel, meeting, event and exhibition industries, will host two education sessions at IMEX in Frankfurt which runs April 19 – 21, 2016 in Frankfurt, Germany (Halle 8, Messe).  These sessions, taking places as part of the event’s Inspiration Hub, will cover two career development topics: Dealing with Challenging People and Confidence=Impact: Three Steps to Bridge the Gap.

The Dealing with Challenging People session outlines a process for understanding, addressing and resolving conflict that can be applied in both professional and personal contexts.  The Confidence=Impact: Three Steps to Bridge the Gap, will explore three steps to start closing the confidence gap.  Speakers will share personal stories about how confidence had an impact on the their success and career growth.  WINiT develops and delivers educational content on a variety of relevant career development topics that are informed by industry and member insight.

One of our primary objectives is to bring valuable career development and educational opportunities to the industries we serve.  We are thrilled to be joining forces with IMEX to extend the reach of our programming to IMEX members in Europe,” commented Dawn Repoli, Director of Program Management, WINiT.

WINiT members Kaaren Hamilton, Vice president, Global Group Sales Carlson Rezidor Hotel Group and Kaori Peyera-Lago, Senior Director, SMM Business Development, EMEA – BCD Meetings & Events will serve as presenters of the Dealing with Challenging People session. Lenore Danzieri, Chief Strategy Office – Limo Alliance Corporation and Kaaren Hamilton, Vice president, Global Group Sales Carlson Rezidor Hotel Group, also WINiT members, will deliver the Confidence=Impact session.

The Dealing with Challenging People session is scheduled for Tuesday, April 19th from 13.30 – 14.00.  The Confidence=Impact session will be held on Wednesday, April 20thfrom 15.00-15.30.  Both sessions will be hosted in Seminar Room 3, Inspiration Hub, Stand G680.

#WINiT #IMEX16

Media Production in Frankfurt

April 7, 2016

CDs / DVDs / USB-Sticks on demand
Media Production Agency in Frankfurt is the perfect partner when it comes to last minute production of your press release or if you need urgent more cds, dvds or usb-sticks for your trade show in Frankfurt or Rhine-Main-Area.

7th April 2016, Frankfurt – Tradeshow day in Frankfurt and you have your press releases not ready, they got stucked in customs or even worst forgotten at your office. Here is your solution… SMS Frankfurt is a professional media production agency near to Messe Frankfurt. SMS Frankfurt is specialized in cd-, dvd- and usb-stick production. The inhouse production of SMS Frankfurt helps to produce right on time and all your media even get professional 4 color print with your logo.
If it comes all to worst case scenario SMS Frankfurt produce 24/7 on demand and always on time.

SMS Frankfurt is located in Frankfurt-Rödelheim, only 2km to Messe Frankfurt. If traffic stand still around Frankfurt Messe, what happens often and always at the wrong time… no worries – SMS Frankfurt is also located next to the train station and ever 10 minutes there is a train directly to Frankfurt Messe, so your cds, dvds and usb-sticks can be delivered on time.

Address / Contact:
SMS FRANKFURT
Media Agency and Event Support
Burgfriedenstrasse 17
60489 Frankfurt am Main
Phone +49-69-95 90 97 00
Fax +49-69-90 55 48 40
www.digitale-produktion.de

Opening hours:
monday to friday 9:00 to 19:00 and on demand

HOTLINE:
24/7 Express Service +49-170-380 41 08

SMS-Frankfurt-CDs-DVDs

Business is Personal at IMEX in Frankfurt

April 1, 2016

Business is Personal at IMEX in Frankfurt

The comprehensive education programme at IMEX in Frankfurt this year is set to shine the light on personal development, with sessions by renowned experts from across the world.
Business is Personal is a key theme of the show, which takes place 19 – 21 April at Messe Frankfurt, and has been designed to help buyers and exhibitors grow and develop both professionally and personally.
Educational tracks focussed on Business Skills and Personal Development explore this theme with sessions on leadership skills, developing confidence and fostering strong connections. Jonathan Bradshaw, CEO of the Meetology® Lab, delivers The Meetology® guide to influence and persuasion, sharing little known tips, tools and techniques including how music can change behaviour. Kaaren Hamilton Vice President, Global Sales at Carlson Rezidor, and Kaori Pereyra-Lago, Senior Director of SMM Business Development EMEA for BCD Meetings & Events, give advice on Dealing with challenging people  in a WINiT (WomenInTravel) session. Kaaren also explores the ‘confidence gap’ and shares personal stories about how confidence impacts success and career growth in the session Confidence = Impact: Three Steps to Bridge the Gap.
Develop your authentic leadership skills  is covered by R. Michael Anderson, creator of The Executive JOY Institute, which specialises in teaching organisations and leaders how to become even more successful through the psychology of happiness.
The latest research into the brain is explored in How passion and focus will boost your productivity and fulfilment, led by certified Passion Test facilitator, Elizabeth Pine from Pine Communication+Training.
Carina Bauer, CEO IMEX Group, explains: “The world of work is rapidly evolving and, in order to keep up, we need to ensure our professional and personal wellbeing doesn’t fall to the bottom of the to-do list. Our Business is Personal theme has been developed in response to changes in the industry and requirements for new skills. This year both our personal development and wellbeing tracks offer dozens of new ideas and fresh angles on how to change old habits of mind, body and spirit!
There are also numerous ways for both buyers and exhibitors to join the Business is Personal theme off the show floor, via meditation and yoga sessions in the new Be Well Lounge sessions, brought to you by InnerSense and supported by Weichlein Tours + Incentives and Munich Convention Bureau, or by joining others for an energetic start to the day on Wednesday at the IMEXrun, inspired by Rio de Janeiro.
Fresh from its success at IMEX America, the Play Room will host its interactive ‘quirkshops’ at IMEX in Frankfurt. Play With A Purpose brings this new feature to the show, providing a creative, interactive, hands on “play space” designed to provide a fresh look at meeting planning.
With over 180 education sessions at IMEX in Frankfurt this year, visitors are sure to find sessions that match their needs. The Inspiration Hub, home to all the show floor education, will host experts exploring Business Skills, Creative Learning, Diversity, General Education, Health and Wellbeing, Marketing/ Social Media, Personal Development, Sustainability, Technology, Trends and Research. CMP/CEU and ISES Points can also be accrued at many sessions.
IMEX in Frankfurt takes place at Messe Frankfurt from 19 – 21 April 2016. For further information and to register as a visitor go to www.imex-frankfurt.com

 

Senior event planners to visit IMEX in Frankfurt en route to Global Event Summit

March 22, 2016

Senior event planners to visit IMEX in Frankfurt en route to Global Event Summit

Senior corporate and agency event planners from many leading organisations in North America and Europe who are members of the International Special Events Society (ISES) will be visiting IMEX in Frankfurt in April this year.

They will be taking part in IMEX before travelling to Scotland for the first ever Global Event Summit. The event consists of three days of high level debates to be held in Edinburgh and Gleneagles, concluding with a gala dinner on the Royal Yacht Britannia anchored in the River Forth not far from Edinburgh.

Among the influential event professionals visiting the Frankfurt show will be senior executives from CTMS Travel, AOO Events, Giants Enterprises, XPL, Aerospace Industry Association, 2Heads, Cerbelli Creative, George P Johnson, Calgary Stampede, Penton Media, Shaw Communications, Silhouette Group, Cvent, Viacom, Super Bowl, BC Innovation Council and Elias Events.

Carina Bauer, CEO of the IMEX Group commented; “The Global Event Summit is an exciting new initiative that will provide valuable insights for all the delegates. We’ve been working with ISES for several years and are delighted to be consolidating our relationship by partnering with ISES and VisitScotland Business Events in supporting this event. We’re also looking forward to giving these highly qualified buyers the chance to visit IMEX in Frankfurt to learn more about the latest developments in the meetings and incentives sector and make the most of their experience.

Jodi Collen CSEP, President of the International Special Events Society said “We are looking forward to bringing some of the best minds from the events industry in the US and Canada to IMEX in April before we move on to Scotland to hold our first Global Events Summit in Edinburgh. We enjoy a very strong partnership relationship with the team at IMEX, and regard IMEX in Frankfurt as the premier show in Europe.

Senior Event-Planer besuchen die IMEX in Frankfurt auf dem Weg zum Global Event Summit

March 22, 2016

Senior Event-Planer besuchen die IMEX in Frankfurt auf dem Weg zum Global Event Summit

Senior Corporate und Agentur Planer aus vielen der führenden Unternehmen und Veranstaltungsagenturen in Nordamerika und Europa, die Mitglied der International Special Events Society (ISES) sind, werden die IMEX in Frankfurt im April in diesem Jahr besuchen.

Die Veranstaltungsprofis statten der IMEX ihren Besuch ab, bevor sie zum ersten Global Event Summit nach Schottland weiterreisen werden. Die ISES Mitglieder dürfen sich dort auf ein dreitägiges hochkarätiges Programm in Edinburgh und Gleneagles mit vielen anspruchsvollen Diskussionen und ein Gala-Dinner freuen. Diese exklusive Abendveranstaltung findet auf der Britannia statt, der 83. königlichen Yacht von Großbritannien, die am Meeresarm Firth of Forth unweit von Edinburgh ankert.

Unter den einflussreichen Veranstaltungsexperten, die die IMEX in Frankfurt besuchen werden, befinden sich Fach- und Führungskräfte der folgenden Unternehmen und Agenturen: CTMS Travel, AOO Events, Giants Enterprises, XPL, Aerospace Industry Association, 2Heads, Cerbelli Creative, George P Johnson, Calgary Stampede, Penton Media, Shaw Communications, Silhouette Group, Cvent, Viacom, Super Bowl, BC Innovation Council und Elias Events.

Carina Bauer, CEO der IMEX Gruppe bemerkt: „Der Global Event Summit ist ein interessantes neues Format, das den Teilnehmern wertvolle Einblicke ermöglicht. Wir arbeiten mit ISES bereits seit mehreren Jahren zusammen und freuen uns sehr, diese Kooperation nun gemeinsam mit ISES und VisitScotland Business Events als Partner für diese Veranstaltung erfolgreich fortzuführen. Wir freuen uns auch darauf, diesen hochqualifizierten Einkäufern die Möglichkeit zum Besuch der IMEX in Frankfurt anbieten zu können. Gerne unterstützen wir sie dabei, das Beste aus ihrer Erfahrung zu machen und die neuesten Entwicklungen der Meeting- und Incentive-Branche zu erfahren.“

Jodi Collen CSEP, Präsidentin der International Special Events Society ergänzt: „Wir freuen uns darauf, einige der besten Köpfe der Veranstaltungsbranche aus den USA und Kanada im April zur IMEX zu bringen, bevor wir nach Schottland weiterreisen, um in Edinburgh unseren ersten Global Events Summit abzuhalten. Wir genießen die starke Partnerschaft und die Kooperation mit dem IMEX Team sehr und sehen die IMEX in Frankfurt als die führende Branchenfachmesse in Europa an.“

Tech start-ups to compete for business boost at IMEX in Frankfurt

February 17, 2016

Tech start-ups to compete for business boost at IMEX in Frankfurt
Applications now open for #IMEXpitch

Event technology start-ups have the opportunity to showcase their products to an audience of event professionals at IMEX in Frankfurt this year.

Applications are now open for the #IMEXpitch, culminating in five finalists competing in a live head-to-head pitch competition at the show.
Each company has five minutes to put forward its product, including the concept, features and unique selling points, to a live audience of up to 60 attendees. The winner, chosen by an expert judging panel, will receive a free space on the Technology Pavilion at IMEX in Frankfurt 2017 in addition to press and marketing exposure.
Last year’s winner was InitLive, a software company from Ottawa, Canada, which pitched its all-in-one software solution for event staff and volunteer management on mobile devices.
The six judges are all individuals who work with event technology on a daily basis and are heavily involved in the latest developments. They will select the winner at the #IMEXpitch final held at the show. The selection criteria covers ease of implementation and practicality, innovation and sustainability among other factors. Meetings industry professional, Christine Fuchs from the social fox, one of the judges and self-confessed ‘social media marketing geek’, explains:
“I’m very much looking forward to seeing great ideas and fun tools which are self-explanatory in usage and real assets for meetings and events. Major digital trends like augmented reality, the internet of things or full service / market research apps are already changing the meetings industry as we know it. In general, developments in the digital world will never be as slow as they are today. Therefore, we need ideas and tools that are fast forward and flexible. So I’d be curious to see ideas functioning like a chameleon: swiftly adapting to the surroundings to perfectly fit in!”
This competition is part of the IMEX education program and will take place at the Inspiration Hub on 19 April 2016 at 16:00.
The deadline for applications is 1 March 2016. For further details see www.imex-frankfurt.com/imexpitch

 

IMEX highlights trends to note in 2016

December 14, 2015

IMEX highlights trends to note in 2016
What will be the trends and buzzwords in the world of business, in the meetings industry and in our lives in 2016?

Here are six ideas and trends identified by the IMEX team that are likely to be more evident and influential next year.

1. Personalisation – is this just the start?
CocaCola and Starbucks have already been using it, and McDonalds and British Airways have recently indicated that it is going to be part of their strategy: personalisation, described in December 2015 by leading UK marketing title The Drum as “one of the hottest topics in the marketing industry today. Consumers today are living seamlessly across different devices and platforms and today expect a highly personalised experience from brands.

In 2015, Gartner indicated that personalisation will continue upwards and reach its plateau in two to five years. This suggests that this flurry of activity is just a prelude to what may develop next year and beyond.

People like to be treated as individuals and like to be able to tailor how they are treated whether as an employee or as a consumer. This was recently highlighted in HR magazine: http://www.hrmagazine.co.uk/article-details/tailored-benefit-packages. Similarly IMEX has extended the options and flexibility of its hosted buyer programme to allow buyers more opportunities to tailor their experience at the show to fulfil their personal needs and interests.

2. Data and analytics – underpinning new marketing strategies
Data gathering and analytics that drill down into the behaviours of the individual and group are essential to personalisation strategies so, as a corollary of the growth of personalisation, there will be an increased focus on these elements. Digital marketing expert Mark Goddard in Forbes magazine says that in 2016, personalisation “will rely heavily on data integration and customer segmentation.” Also in Forbes magazine’s marketing predictions for 2016, Fintech expert Kevin Brown says: “Marketing and Data Science will be the new Dynamic Duo.

3. Being human
The continuing growth of the meetings and conference industry in an era when Skype and video conferencing are established reflects the essential importance and need for face to face contact.

Similarly, in contrast to the data driven approach, marketing expert Alan Hart, founder of marketing consultancy avidimpact.com predicts that “Being Human will return to marketing” because ‘consumers want to be inspired and have meaningful and personal connections with brands to move them to buy products and services.’

4. Shared economy – from consumer travel to the meetings industry
PwC predicts that the shared economy globally will grow from a value of $15bn in 2013 to $335bn in 2025. Within the travel sector, from Airbnb to Uber, from Bookalokal to Vizeat, the concept has made enormous inroads among consumers. Next year the meetings industry discussing more intensively and proactively how it can and should adapt to this trend and use it co-operatively, with first steps to put words into action being seen.

At IMEX in Frankfurt 2016, this topic will run throughout the show.

5. Community – giving back
In an age when spare time is supposedly under pressure, the drive to contribute and give back, whether it is through volunteering or through schemes such as the http://www.themeetingsindustryfund.org/, is a growing trend.

In 2013, one in four adults in the USA (25.4 percent) volunteered through an organization. Altogether, 62.6 million Americans volunteered nearly 7.7 billion hours last year. Based on the Independent Sector’s estimate of the average value of a volunteer hour, the estimated value of this volunteer service is nearly $173 billion.
www.volunteeringinamerica.gov/#sthash.5XV7XE5n.dpuf

According to the UK’s annual Community Life Survey, in 2014-15 “there was a significant increase in the proportion of people taking part in civic participation at least once a month (5%) compared to 2013-14 (3%)”.

It also reports that in 2014-15, 8% of people participated in employer volunteering, a significant increase compared to 2012-13 (6%).

While there seems to be an emphasis in society on ‘looking after yourself’, it is good to see altruism also increasing as well.

6. Asia – potentially the key growth area for new meetings destinations and venues
The importance of this region is endorsed by the latest annual American Express meetings and events industry report which says that ‘meetings spending is rising globally, led by the Asia Pacific region with 2.1 per cent growth expected.’
http://www.meetings-conventions.com/News/Features/Meetings-Industry-Future-Hotels-Airlines-Trade-Shows-Incentives/?cid=eltrMtgNews

In the 2012 IMEX Power of 10 study – looking at what the next decade holds for the meetings industry – 46 per cent of respondents anticipated growing political and economic influence coming from Asia. This was evident at IMEX in Frankfurt 2015 where stand space taken by countries from the Asia Pacific region expanded by 16 percent. Hosted buyer participation from the region has also increased significantly over the past 3 years.

IMEX präsentiert Trends der Veranstaltungsbranche 2016

December 14, 2015

IMEX präsentiert Trends der Veranstaltungsbranche 2016

Welche Trends und Themen werden die MICE-Branche (Meetings, Incentives, Conventions, Events) im Jahr 2016 maßgeblich beeinflussen? Und welchen Herausforderungen gilt es, sich zu stellen?

Das IMEX-Team hat die wichtigsten sechs Trends identifiziert und sagt, warum genau diese so einflussreich sein werden:

1. Personalisierung – ist dies erst der Anfang?
Coca Cola und Starbucks nutzen den Trend der personalisierten Kundenansprache bereits aktiv, McDonalds und British Airways haben erst kürzlich verkündet, Personalisierung in ihrer Unternehmensstrategie zu verankern. Und auch das führende Britische Marketingmagazin The Drum hat diesen Trend als „one of the hottest topics in the marketing industry today“ bezeichnet und stellt fest, dass Verbraucher zunehmend nach persönlichen Markenerlebnissen suchen. Experten rechnen damit, dass der Höhepunkt dieses Trends in zwei bis fünf Jahren erreicht sein werde. Die Kernidee der Personalisierung besagt, dass Verbraucher wie auch Mitarbeiter großen Wert darauf legen, persönlich und individuell behandelt zu werden, wie auch der Bericht im HR Magazin besagt: http://www.hrmagazine.co.uk/article-details/tailored-benefit-packages.

Die IMEX setzt dies u.a. mit einem weitaus flexibleren Hosted Buyer Programm um, das ab 2016 individuelle Wahlmöglichkeiten bei der Dauer des Aufenthaltes und auch bei der Programmgestaltung umfasst.

2. Datenmanagement und Analyse – als Basis neuer Marketingstrategien
Die Datenerfassung und deren Verarbeitung im Hinblick auf Individuen und Gruppen sind wesentliche Voraussetzung für jede Personalisierungsstrategie. Der Digitalexperte Mark Goddard sagt im Forbes Magazin für das Jahr 2016 voraus, dass Personalisierungskonzepten zunehmend das Erfassen, Auswerten und Verarbeiten von Verbraucherdaten zugrunde liegt. Auch Kevin Brown, Experte bei Fintech prognostiziert, dass Marketing und Datenerfassung das „neue dynamische Team“ darstellen.

3. Menschlichkeit und der persönliche Kontakt
Das kontinuierliche Wachstum der Veranstaltungsbranche in Zeiten der Videokonferenzen und von Skype zeigt, wie wichtig gerade jetzt der direkte und persönliche Kontakt von Mensch zu Mensch ist.
So sagt auch der Marketingexperte Alan Hart – Gründer der Marketingberatung avidimpact.com – vorher, dass Menschlichkeit in das Marketing zurück kehren werde, weil Verbraucher persönlich angesprochen werden wollen.

4. „Share Economy“ – von der Einzelreise zur Eventbranche
PricewaterhouseCoopers sagt voraus, dass der Wert der „Share Economy“ global von 15 Milliarden USD in 2013 auf 335 Milliarden USD im Jahr 2025 ansteigen wird. Die „Share Economy“ folgt der Ökonomie des Teilens und meint das systematische Ausleihen von Gegenständen und das gegenseitige Bereitstellen von Räumen und Flächen, insbesondere durch Privatpersonen und Interessengruppen. Im Reisesektor hat diese Idee mit Unternehmenskonzepten wie Airbnb, Uber, Bookalokal bis hin zu Vizeat bereits großen Einfluss auf das Konsumverhalten genommen. In 2016 wird es darum gehen, wie sich die MICE-Branche mit der „Share Economy“ befasst, ob und wie die Grundidee adaptiert werden kann und wie erste Schritte hierzu konkret gestaltet sein können.

Auf der IMEX in Frankfurt 2016 wird die „Share Economy“ ein Leitthema sein, das mit umfangreichen Aus- und Weiterbildungsformaten, Workshops und Seminaren aus verschiedenen Perspektiven beleuchtet wird.

5. Soziales Engagement
Gerade jetzt, wo die Belastungen des Arbeitslebens zunehmend größer werden, wächst auch das Verlangen, etwas zurück zu geben und sich sozial zu engagieren. Ein gutes Beispiel hierfür ist die internationale Initiative der Veranstaltungsbranche: http://www.themeetingsindustryfund.org/

So hat 2013 einer von vier Erwachsenen (25,4 Prozent) in den USA sich sozial im Rahmen einer Organisation oder eines Vereines engagiert. 62,6 Millionen Amerikaner haben 7,7 Milliarden Stunden Freiwilligenarbeit geleistet. Weitere Informationen unter: http://www.volunteeringinamerica.gov/#sthash.5XV7XE5n.dpuf

Auch Britische Studien belegen, dass das soziale und umweltorientierte Engagement der Menschen wächst und auch Freiwilligentätigkeiten im Rahmen der Arbeitswelt („Corporate Volunteering“) kontinuierlich ansteigen. Zusammenfassend lässt sich sagen, dass altruistische Denkkonzepte und Lebenseinstellungen zunehmen werden.

6. Asien – der Schlüsselmarkt für neue Incentive- und Meeting-Ideen und Orte
Der aktuelle „Meetings and Events Industry Report“ von American Express besagt, dass die Ausgaben für die Veranstaltungsbranche global weiter wachsen, angeführt von der Region Asien Pazifik für die ein 2.1 prozentiges Wachstum vorausgesagt wird.

http://www.meetings-conventions.com/News/Features/Meetings-Industry-Future-Hotels-Airlines-Trade-Shows-Incentives/?cid=eltrMtgNews

In der IMEX Studie aus dem Jahr 2012 „Power of 10“ waren 46 Prozent der Befragten der Meinung, dass maßgeblicher Einfluss und Wachstum der Veranstaltungsbranche durch Asien bestimmt werden wird. Deutlich wurde dies auch auf der IMEX in Frankfurt 2015, auf der die Aussteller aus der Region Asien Pazifik um 16 Prozent mehr Standfläche nachfragten. Auch die Teilnahme an Hosted Buyer Programmen aus dieser Region stieg bemerkenswert innerhalb der letzten drei Jahre.


%d bloggers like this: