Posted tagged ‘IMEX Frankfurt 2017’

Thailand CONNECTS with Europe’s events

May 18, 2017

Thailand CONNECTS with Europe’s events
UIA – Union of International Associations hosts prestigious round table in Thailand for second time, endorses country as a global convention destination.

Frankfurt, 16 May 2017: The Thailand Convention and Exhibition Bureau or TCEB, today unveiled the latest strategic marketing initiatives to attract business events travellers from Europe with the launch of Thailand’s brand campaign entitled “Thailand CONNECT: Your Vibrant Journey to Business Success”, together with a strategic collaborative campaign, “Thailand’s MICE United IV”.
The two campaigns target the country’s long-haul markets, and aim to draw more business events from Europe. The campaign is being launched at IMEX Frankfurt 2017 to international MICE delegates and media representatives from all over the world.
Ms Vichaya Soonthornsaratoon, TCEB’s Director of Convention, said, “TCEB is delighted once again to be here at IMEX Frankfurt. Europe continues to be an important growing market that contributes to the extraordinary success of Thailand’s business events industry.  During fiscal year 2016, Thailand welcomed 106,501 business events visitors from Europe with earnings reaching 251 million euros. Top European source markets are Germany, France and United Kingdom respectively.  Globally, Thailand’s business events sector enjoyed an impressive performance, welcoming 1,273,465 business events travellers, that generated 102,936 million baht in revenue (3.85 million euros).
Throughout this year, all of TCEB’s marketing activities will be implemented under the new Thailand brand campaign, entitled ‘Thailand CONNECT: Your Vibrant Journey to Business Success’ The campaign showcases the legacy of three fundamental pillars of Thailand’s MICE industry which are Diverse Destinations, Myriad Business Opportunities, and the People of Thailand. These key elements are the highlights which differentiate Thailand from other MICE destinations.”

Furthermore, TCEB is the catalyst building cooperation between government and private sectors. Together, they make up Thailand’s team promoting the country as a premier business events destination in the international arena.  The partnership is highlighted by the strategic collaborative campaign, ‘THAILAND MICE UNITED IV’, which will be unveiled in Europe before expanding to other regions in the world.
The campaign involves a partnership between 10 alliances including two newcomers, namely Airport of Thailand Public Company Limited (AOT) and King Power International Company Limited. The wider partnership brings a great variety of benefits for MICE delegates making their business trips in the kingdom even more pleasurable. Partners deliver value added features for MICE delegates attending international events that are supported by TCEB in Thailand. They include generous discounts on airport limousine transfers, airport lounges and transit hotel, duty-free airport and downtown complex shopping, airport restaurants and hotel accommodation. In addition, MICE delegates receive stored value cards for use on Bangkok’s Sky train and seven days free unlimited Wi-Fi.

With all these efforts and initiatives to promote Thailand as a global MICE destination, Thailand through TCEB has been endorsed by the 100-year old Union of International Associations to host the prestigious UIA Associations Round Table Asia Pacific 2017 for the second time in Thailand in Chiang Mai, 21-22 September. It was previously hosted in Bangkok in 2015.
Over 100 representatives from international professional associations and MICE suppliers will meet and experience the culture, beauty in the positive business environment of Chiang Mai, Thailand’s second largest city, during the global round table.
Ms Vichaya Soonthornsaratoon, TCEB’s Director of Convention said that “Chiang Mai has been identified as one of the country’s MICE cities by TCEB, We are delighted that UIA is endorsing our confidence again by hosting its esteemed round table in this emerging  global convention hub for the industry in Thailand’s northern region…Hosting a global convention in Chiang Mai is in line with TCEB’s MICE development plan 2017, which aims to raise opportunities for local communities thoughout the country to develop MICE business sustainably. Moreover, it will be a good knowledge platform to learn from key invited speakers from around the world, who will share their experiences and network within the professional associations’ community in the APAC region.”
Commenting on the upcoming round table, Ms Clara Fernández López, UIA External Relations Manager said “The Round Table in Bangkok in 2015 was memorable for all participants, Thailand was a most wonderful host. Participants praised and remembered the beauty of the country, the world class venue, the professional hospitality and the friendliness of the people of Thailand, the fantastic organization of the conference and the tasty food.
“We were particularly impressed by the responsiveness and the professionalism of the hosting TCEB team. They worked hard together with the UIA team to make the event a success.
“With pleasure, we will return to Thailand this year in September for the UIA Associations Round Table Asia-Pacific 2017; this time to the beautiful city of Chiang Mai.
“Many associations representatives will join our Round Table attracted by the educational programme and the opportunity to network with colleagues worldwide. But we strongly believe that participants will come at least in equal part persuaded by the beauty of the destination and the hospitality of the people of Thailand.
“UIA wants to support and underline, the impressive rate of activity which Thailand shows in the world of international associations: 224 international associations have their headquarters in Thailand, an additional 27 have an office in the country and 4,109 international associations have members in Thailand.
“TCEB forecasts the country will welcome 1,109,000 international business events travellers, earning 101 billion baht (3.73 million euros) in revenue this year.“ concluded Ms Vichaya.


#IMEX17 #TCEB #MICEdestination #MICEnews

Pacific World Announces New Product Development Program

May 18, 2017

Pacific World Announces New Product Development Program at IMEX Frankfurt 2017
Team of 30 Product Developers to Monitor Industry Trends and Design Experiences to Fuel Engagement, Boost Productivity and Bolster Relationships

SINGAPORE (May 16, 2017) – Pacific World – one of the world’s leading global destination and event management companies – has announced its Program Development Program, including a new line-up of immersive experiences and events as a result of the initiative.  The new program is laser focused on creating and executing unique, meaningful and memorable engagement opportunities around the world for clients of all backgrounds.

To kick off the initiative, Pacific World has established a new structure of 30 Product Developers around the globe coordinated by Tania Pasi and Kathrin Ederer, Global Product Development Managers for the brand worldwide. “The team monitors the industry trends in different regions globally and the specific needs of the meetings and events planners,” says Selina Chavry, Global Management Director for Pacific World. “They will then design different experiences always highlighting the emotional values that will help engage the participants with the company and/or the destinations they are visiting.”

The team has already created a new roster of products that will enrich guest engagement through immersive experiences, meaningful connections and awe-inspiring outings.

Meeting and event planners can look forward to the team’s initiatives that include:
Culture Vulture Go Local – Immersive experiences where local tastemakers may have a leading role in the programs.
·         Experience Seoul through the eyes of a street food vendor, and learn how to cook the tasty food found at the Gwangjang Market
·         Culinary outings where local chefs in Barcelona and Rome, open their own residences to prepare meals and dine at their residences or businesses.
·         Experience Hong Kong from the sky through the eyes of a famous Feng Shui master
·         Discover the “Mystery Behind a Mask,” an immersion into the history and tradition of Venice’s Carnival, an experience designed and executed by the most famous Venetian mask maker.

Off the Beaten Tracks – Pacific World reveals new up-and-coming destinations for meetings, events and incentives and provides fresh new takes on experiencing already-popular destinations. Some of them are:
·         Castelalfi – A medieval village in the heart of Tuscany ready to receive medium and small meetings and incentives.
·         Taormina – One of the most beautiful Sicilian village, good choice for incentives with a strategic position close to the international airport of Catania, Etna Vulcan and in front of the sea.
·         Thessaloniki – An attractive option for meetings in Greece offering good infrastructure for medium size conferences.
·         Ioannina – surrounded by unspoiled nature it’s also the perfect meeting and conference destination offering some of the finest and most technologically advanced conference venues in Greece.
·         China – South China: Yunnan – Shangri-La; North: Yangshuo – Guilin offering unique sceneries for incentives programs.

Engaging Local Communities – Pacific World has designed experiences which allow guests to engage with local communities and small NGOs to help with sustainable development and preserve the natural and cultural heritage of the destinations.
·         Cape Town – An immersion into Cape Town’s Masiphumelele community through the NGO work of Phumlani Dlongwana’s Bicycling Empowerment Network
·         Hong Kong – Discover the transition of Hong Kong’s living culture through the eyes of an elder guide.

Pacific World will share its latest experiences and programs at IMEX Frankfurt at Stand C380 during May 16-18, 2017.

For more information or to book and organize a meeting or event with Pacific World, please visit www.pacificworld.com or e-mail myrequest@pacificworld.com.
Additionally, please like and follow Pacific World on their social media channels to learn more: Instagram, Facebook and Twitter.

About Pacific World
Founded in 1980 in Hong Kong, Pacific World is a dedicated destination and event management company operating in over 40 countries and over 100 destinations in Asia, Europe, Middle East, Africa and The Americas.

#PacificWorld #IMEX17 #IMEXFrankfurt


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